Monday, July 25, 2011

TV Journalism microblogging onlookers Comment: need more rational interpretation of a noisy crowd


"A lot of press interviews and dialogue programs, both parties an appearance on the inexplicable Fire, presenters, guests Comments bigger fire, one eloquence are good, no warm-up began to multi-debate looks pretty hot, but ultimately not too much information, even where not tell whether the non-. "news commentary and talk shows are often staged" hot show ", the TV news commentary is full of micro-Bo onlookers a sense of style entertainment. Some people say, showing the collision point of view of micro-Bo style television news commentary, is the traditional media outlets in the Internet age; Some people say that entertainment is a big trap and eventually death sentence for the news program.

Recently, media from around the country and cultural scholars to "live the East Room," a sample of comments in Shanghai, held a press seminar and dialogue program. In the "East Room Live" has become a ratings winner after its time, cloning of the dialogue and commentary program, has more to microblogging, big amount of information and ideas sharp confrontation as a selling point. Scholars said the re-interpretation of the traditional media, new media deal with the challenges of the inevitable choice, but the values ​​and conflicts of interest in the show, you need to battle the more necessary to keep a cool head warm. TV news not only for spectators, after all, a simple complain, it is difficult to think of the direction is given, or propose constructive solutions.

TV news also learn microblogging crowd

"Students as wages of migrant workers, reasonable it"; "Blocking the highway to save the dog, which should not"; "rights industry, the Commission how hard." These networks are hot topics, have entered this year's Shanghai Oriental TV studio live room, a party, guests discuss the topic. Like the recent "hearings of the cattle extras" such as network television news has become a topic of comment on talk shows important "news source." The network stressed that the "question", "informative", "viewpoints", has become a topic of network television news programs showed the style used.

"Some people say 'there is a network flavor' is the recognition of a newspaper, while many television news interview dialogue, but also with the 'microblogging atmosphere'." Chen Zhaohua media people, said the Internet age, traditional media, information superiority, has been the Internet digestion. Interpretation of information, explore the value from the information, "the news made news," get another opportunity to spread, television news programs have become the consensus. However, the value of news events to explore the most direct comments and dialogue program, but the competition in the ratings to become a replica of microblogging crowd.

To increase the visual and audio effects, and some programs to choose from "emotional excitement" of guests, and even host advertised "angry style", and some programs are accompanied by sensational music. News talk show studio, often more like a sun "hot" show. A file of news about workers who talk shows, on the news when the parties about the work experience, coupled with the "sad" music, will direct pressure questioning mood, and turned into "tragic." Program in another file, because the photo an old man selling vegetables in the street, her children would be "the audience for" dismissed as "filial", in fact old people selling vegetables just because the "good that mouth," people home and Zixiao.

"We are in the social transition, the demands of different values ​​and interests need for dialogue, but also need to debate, but television interviews and dialogue program, the content can not be greater than in the form of the evolution debate for the race." Network of media people, said Liu Chun, a lot of TV news in interpretation, it does not see who's a valid point, but to see who the "emotional", "momentum" can overwhelm the other. This replica of collectivization microblogging emotional crowd, often misinterpreted news value, or even counter-productive.

Noisy rational interpretation is even more onlookers

"Microblogging times have changed our news consumption, fragmentation, rumors of the consumer trend, traditional media people need to do more to verify and interpret the work." Spawned the media, said Lin Xi, involving the public is apt to cause the parties to the news topic mood swings, hot to overcome the formal program, given a rational interpretation, creation of tolerant understanding of space, television news can not shirk its social responsibility.

One in 3 days review turned 180 degrees the news, traditional media by Internet topics, and ultimately beyond the network of emotions a typical case: the public Hu Li days since 7 years participated in 19 hearings, the first in the microblogging appearance, are Internet users dubbed as "the most cattle extras." But after newspapers, radio, TV-depth interviews, the Hu-li-day hearing has been proven not related to the participants of the "care", but an enthusiastic participation in public affairs, entirely through the normal channels to represent the public. Comments microblogging crowd then also the collective challenge from critics, backward reflection. Internet users called for Hu-li-day, but also from the "old woman", "old lady", into "retirement community", and Chengdu dialect "mother." Simple call can see the changing attitude of the public participate in the discussion, but this change is not only closer to news events of the facts, but also implies the mainstream values.

"News comments and dialogue expertise is not performing, but to give the audience more thoughtful perspective. Entertainment can not be news to." Yang Jinlin media commentators said, even though TV ratings needs, but consider the consumption function of the news programs premise is that media responsibility and social values. "Ask questions to solve the problem of the press comments and dialogue programs, not just a show anger, the resentment of the platform." Luo news commentators noted that the new parties to participate in news commentary, in order to reach a dialogue, not a final struggle for the truth. At the same time people can not simply focus on the TV show, rather than results-oriented, ignoring the value-oriented dialogue. "To know why the crowd to crowd more and only emotional catharsis, but lack of constructive thinking, a little of the result is the audience forced to 'soy sauce'."
Wang Lei, chief reporter




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