Hot, "Purcell number" to cover up the plight of the many domestic animated film

Lu Fang told the reporter what the Iraqi nuns intern

This summer, has released three domestic cartoon "Quebec pull", "Rabbit Man Legends" and "Tibetan Mastiff Dorje", again and again suffered at the box office in Waterloo, so that investors' down the drain. " Yesterday, finally, "good news" came from the theater, made cartoon, "Purcell number of the animal to find the Phoenix" (hereinafter referred to as "Purcell number") singled out "Transformers 3" (hereinafter referred to as "variable 3"), released first day of the greatly loved children.

In Hangzhou, "Purcell's name," Although screening can not tell "change 3" ratio, but the show was full attendance, theater manager, has moved its Canadian market. But the little boy in the box office loudly shouted "I want to buy a ticket, I want the game spree (film side buying online game cards to send)", many parents accompany children to after watching the films but could not shake his head : "This movie is really normal." sudden box office of a dark horse, can not cover domestic animated film of many difficulties.

"Purcell number": the rough production of plunder box office

Yesterday, the reporter in Zhejiang Xinyuan International Cinema tickets to see the long line up the ranks, many elementary school boy, while queuing while excited to talk with the film, "Purcell number" of the same name, "Purcell Road "Children's games in the games community plot. They turn to buy a ticket, and loudly shouted to the conductor: "Auntie, that spree (the film side tickets to send online game cards) do not forget us!" The little boy, "Purcell number" game fans, this In the online game is said to have 100 million registered users. Film, "Purcell number" story background and character set, all come from the transplant games, starting about the robot team to Y number Purcell Phoenix animal planet's space exploration to find the story. Whenever a game appear in the movie role, they will be pleasantly surprised cheers.

Music fans of these games, while other viewers have seen again and again yawn. "This movie just can say it is too shoddy, and produced more than" Hi Frankie, "but also rough. Picture quality, the role of setting, story structure is very general, is a too-fast-food fast-food film, is obviously rob a the kind of money left. "After reading one parent commented.

Just to make money not for quality: the animation as a cash cow

Emerge once this summer so many domestic animation film, animation background is the country's strong support of this industry. Animation industry is a high investment, high profits, but also high-risk industries. Yesterday, an animation industry insiders told reporters, "China's animation industry development report (2011)" shows that China's cartoon annual output has reached 220,000 minutes. In just seven years, the Chinese animation production jumped 50 times more than the United States, Japan and other countries as the world's largest producer of animation.

College of Renmin University of China Professor Chen Qijia in the eyes of the Chinese animation created an atmosphere very impulsive, too much emphasis on value and make money, we all rush out the results, and are seriously talking about things to do animation too few people. Such as TV animation, has recently become a topic of domestic cartoon "iron man", accused of "cheating" and plagiarism subsidies Japanese anime.

And Hangzhou, the intensity of the animation business is also a great support and now has four fifty animation company located in Hangzhou. Hangzhou animation company last year produced, aired on television up to 30,000 minutes of cartoons, among the best in the country, but which of several impressive, as if do not know.

Writer of the money saved: the art technology products as

Many viewers do not trust the domestic cartoon, heard is made, will not want to enter the theater. Zhejiang University, Institute Professor Fan Zhizhong film that made everyone think that cartoons and Hollywood animation from the technical level, it is not true, well-made cartoon about the story, do not want to spend money on the writer is an open secret.

He said: "such as" Purcell number "this kind of film, there are already groups doing such a good audience base game, the story is really not a good compile a pity." He told reporters, Hangzhou last year, a cartoon, "Dreaming Sands City "is to eat such a loss, and other aspects of the screen very well done, but the story did not speak well. "How to say the film is art, not a technology product, but now a lot of animation companies are willing to spend money in technology, but do not want to spend money on a good writer to a story and now a good episode of television writers rose to 200,000 yuan fee a while a set of cartoon writer fee of 2,000 yuan even higher, but the general animation company, which 2000 yuan is also provincial and writers are their own internal staff join in the story. "Fan Zhizhong said.

Paramount Pictures head of the Chinese market, said Chen Zhe, China is too quick success of the animation film, "Hollywood animation with four to five years to do an animated film, which is very rare in China." Frankly Chen Zhe, China Animation more people are "craftsmen" rare "master", has been imitated, there is little originality, because "the original cycle is long, very slow to make money, or even necessarily to make money." Zhe Chen believes that China's animation to break through, must be encouraged to have original features, focusing on cultivating the imagination and feeling.