High operating costs, procurement costs while increasing the content of copyright. In this case, the development of homemade video sites Zhuaner content into TV drama production. This will be a way out?
Home theater Past and Present
Self-made network television drama from the drama. The so-called self-made television drama that is the theme from the television station of their choice, organization script, shoot, and then in their own exclusive channel premiere. Chinese television drama from Hong Kong and Taiwan-made circle, we know the 83 version of "Legend of the Condor Heroes" that TVB (Television Broadcasts Limited) Home theater, the Mainland has Beijing famous home-made television drama "Desire" "Edit Department of the story "and Hunan TV's" My Fair Princess ", etc.
Burn video sites already bear the weight of the high royalties, starting in 2010, looking to the cost of network self-control play. This is a most successful year called "old boys" network movie. And the "old boys" are packaged together as "11-degree youth film series," along with nine other short films, from 20 August 2010 onwards in the broadcast Youku has been hundred million times the total number of plays. It is expected to show the value of home-made, including Sohu HD, potatoes, Fantastic Art, Phoenix video, including, no less than ten video sites have been vigorously promoting the "home-made play" strategy. 2010 was the video website industry as "the first year of network drama."
Prospects betting website
Currently, most high-profile business, home-made theater company comes Sohu HD and Fantastic Art. Sohu CEO Charles Zhang, Chairman and Chief made clear in an interview with reporters, said, "is stepping up investment in home-made drama" and said China Film Group have jointly launched the "7 film project," The plan will hatch out of China The first large new media business by Sohu with China Film Co-produced video, Nokia full strategic cooperation. Vice president of Sohu, Sohu CEO Tang Ye said the video will launch in 2011 of about 10 home-made drama. Fantastic Art has been made on the line two tranches variety show "terrorist! Health Alert "and" had no love GO "each of the inputs are the order of ten million, and is co-operation with professional production companies, known to the television broadcast standard. In addition, Fantastic Art, making reference to the television production company and some excellent framework and mechanisms to create their own variety show producers, directors team.
Not low risk low return
However, some analysts pointed out that self-drama compared to the returns of expenditure to purchase movies and television rights, is utterly inadequate, and compared to film and television stations and professional organizations, the video site in the programming, planning, packaging and promotion of a series of links professional on a lot less, this approach can only ease the financial pressure to some extent, but a palliative. Luojiang Chun, CEO of popular video site on the public that are not good self-play mode, and said popular network will not waste money to try this model. He believes that the production of movies and television should be sure that people in professional standards, so the non-professional self-play mode in addition to the current situation caused by market interest givers, can not bring about real benefits for the video site.
Zhang expressed, and now you can play Sohu made to recover the costs. The Fantastic Art of marketing vice president Wang Xiangjun said, you can recover the cost of home-made drama, and a slight surplus. Having said that, but the major video sites homemade play, can do only a handful of familiar, but still a very small percentage of players. It can be seen that the current drama homemade video sites is not too optimistic rates of return. Good news the reporter Sun
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