"Suit" Man can activate the domestic cartoon rabbit

This is the first generation of rabbits grow into the story of Man, which is looking forward to the rebirth of domestic animated film story.

March 11, the animated film "Rabbit Man Legends" release, although soon after suffered a "Transformers 3", but still a lot of theater row on the table occupies a valuable piece of the seats. Although the story and technology, it can not be called perfect, but there are still many fans in the online message: "This film has a Hollywood produced that are not friendly, and because this kind from time to time I have felt like crying This is the strength of it made in China. "Insiders said it completed the animated film made a qualitative leap. This is not just because of 120 million yuan of investment, all of China's creative team, but also because, in the big Disney and DreamWorks under siege, the fans had contracted "domestic animation phobia" Today, as one would Chinese culture and film techniques to explore the combination of sincerity, "Rabbit Man Legends" made people see the animated film "lost the Ministry of resurrection" as well.

It is particularly worth mentioning is that in the country before release, only with less than a minute of the trailers, the film has been issued to more than 60 countries and regions, Russia has three distribution companies even while the film's distribution rights of competition; U.S. Disney-owned animation channel has bought the film's television rights.

Hollywood with a ship smuggling Chinese American Culture

"Rabbit Man Legends" before the rivers and lakes is the world of Hollywood animation. And in China the way they trick rattling in the goals, one of China's elements - from 13 years ago, "Mulan" began, Disney executives decided to "make the Monkey King and Mickey Mouse dance" line. However, in "Mulan" period of Hollywood's understanding of China's wind has been limited to oval face and folds, there was some comment on the film's mountains, "a look that is the Columbia Hills, not the Chinese landscape." And to " Kung Fu Panda "series, implantation of Americans has reached a pinnacle of Chinese elements, from the landscape, snacks to the matchless five Man moves, every detail was painted on the Chinese style, also was marked by a distinctive mark in Hollywood, so that "Rabbit Man legend" that someone issued a challenge after the release that it "cottage" "Kung Fu Panda."

However, it seems the story behind China, but it is a cover of darkness out at large in a scene. Whether it is "Mulan" or "Bao", Hollywood with the well-built Chinese junk, with disguising illegal immigrants in American culture; the so-called Chinese elements, but they are the symbols used to stimulate the Chinese audience. Courageous fortitude of the Chinese legend of Mulan, transformed into a lovely girl next door, has a sensitive adolescent, and the desire for love, the face of general blush, received awards, and the emperor after they drunkenly hug, there is a Phi Mulan coat with American girl. And by "Kung Fu Panda 2" in the face of the name refers to the ring, shaking shoulders, Yaotouhuangnao indifference of Insight and the audience commented: from start to finish is one of the United States to China to learn kung fu kid, chewing on gum, you can go NBA to play basketball!

Perhaps for that reason, stumbled career capital of the "rabbit", and people get heart feel warm. Which one and not only beat his opponent, but to get through each person's cultural Qimai hidden for too long.

"Steal the division Cheats" won favor in the game

Needless to say, "Rabbit Man Legends" is not a traditional home-made cartoons, people in many places, "Westerly Learning" feeling. Sun Lijun, director of the film in an interview with reporters, admitted in the creative process of drawing a lot of ready-made Hollywood experience. "Compared to 'Kung Fu Panda' wearing the costume of the Americans, 'Rabbit Man' like a suit of Chinese people."

"From the beginning, we wanted to" Kung Fu Panda "as a real commercial film." Jun Sun told reporters. As the Beijing Film Academy animation Dean, Jun Sun, and not academic hypocritical. In his view, the idea that you must stick to the ink-made cartoon animation, art films of view can only be wishful thinking. When the global market are the Hollywood box office lead, mainstream commercial films developed by Hollywood standards is inevitable, in order to win the game, "steal the division Cheats" is the only way. "This is respect for the film's commercial properties."

"Cheats" one: advanced three-dimensional technology. For 3D animation, the technique is an important factor in the decision compete, "Rabbit Man Legends" to create 3D effects made the film the longest time record of more than 1,700 full-chip camera, filming all the real 3D on the current domestic hardware and technical level, each needs to do a least 10 hours. Meanwhile, the film in the country for the first time the use of three-dimensional technology, hair, face capture technology and motion capture technology, which is the most difficult film rabbit hair, hair arises whenever there is, each screen can be split out of more than 1,000 frames, technicians need to be tested for each frame, color and synthetic, as long as there is not one of a frame, all you have to start again. In exchange for fans of this evaluation is: "furry cute, what really makes the impulse to reach out to touch." It is reported that the film trained a technical team of more than 500 people, no wonder some people commented online: 'Rabbit Xia a small step, made a big step animation. "

"Cheats" II: humorous plot design. Read "Rabbit Man Legends" who probably would remember the couple of tiger crocodile. They first appeared in the rabbit on the way to the capital looking for peony, both because the rabbit did not guess their identity and frantic robbers, until hands, hit the peony has been no intention to play a hasty retreat; second times there is already ending, this time they were robbed from the robbery turned into, screaming for help, ran into the rabbit has become heroes ... this is often the role of Hollywood animated films, a bit stupid, a little bad, a bit of luck, for nothing to help advance the plot, specializing in gag. "The role of imagination often have a sense of joy produced after fermentation, it is worth learning." Jun Sun told reporters. Because the primary audience is children animation, children's attention is not easy to concentrate, is the need for such nonsense plot from time to time to attract them, like life, some small props, seemingly useless but fun.

Essence of the Chinese people telling their own story

However, in the "suit" package, the "Rabbit Man Legends" is still a standard of "Chinese": Martial plot by the villain, all the way to escape, Credit goes to two rescued rabbits. Before his death, he taught martial arts to the life-rabbit, rabbit commission will hand command of martial arts handed her a token Peony hands. Rabbit drop everything to the capital, looking for peony, martial arts committed repeated after accidentally Houchu, encounter many dangers, to get the old chief tomb, cultivation martial arts masterpiece. In the symposium on the final beat the mighty bully, to achieve the commitment of the old chief, and he is growing for the generation of heroes. This little guy happened to have been given a great mission, from grassroots to become hero of the story, great taste of traditional Chinese martial arts. The essence of the film lies in this "by the person entrusted to keep its promise" theme, it is traditional, but also the reality is that the Chinese people telling their own story, resonate with the audience also reasonable.

"Film has always been 'a suit', the animation is no exception. Learn other people's technology and storytelling to tell the story of their own good, in the visible future, this should activate the most effective domestic animated film way. "Shanghai Animation Film Studio a director, directed" Big Ear Tutu "and 3D version of" Monkey King "speed up so told reporters. If this path can be successfully opened, then the love for all people who made cartoons are a good thing.