While many celebrity blog has been covered with dust, they are busy like microblogging markets.
Recently, the famous "war of words" and into the microblogging scene. Chengpeng to "got cervical disease" question Ni Ping was the "backbone of the Republic," the title of qualification; Zhou for comments "Chinese people show up," the style is sharp Tongji University professor accused, then the micro-Bo as the "Shanghai foul language" on the stage; actor and real estate heavyweights REN Li Nian housing quality problems due to "bar" on, Taking recrimination enjoying themselves ... ...
"Guns" rumbling, microblogging has become "shouting market"
Some have called microblogging bring a "micro-revolution," so that ordinary people the chance to find close to celebrities, public figures and also found the mood "catharsis mouth." Seem what they need with one of harmony, but the fragmentation of the 140 words to it, apart from a short, flat, fast dissemination of information, but also showing the other side: impetuous, chaotic, and increasingly strong smell of gunpowder.
Microblogging, but more than a year in the country's history, a brief review may be able to find a lot of celebrities out of control performance of the micro-Bo - actress Hao Lei bursts have four hours to it, swearing Lianpian cursed Henan; singer Na Ying microblogging police clear the way to show off the costumes to take pleasure, accused of abuse of police; director Feng Xiaogang to get behind his wife Xu Fan Golden Horse Awards, the night four rounds to it, and blasted the Golden Horse Awards; Olympic football team goalkeeper Wang Lei curse in microblogging Fans of "dog", the collective experience users fight back and become soccer fans accused China counts of bad moral character; comedian Zhou for publishing "network of public toilets on the" controversy, the war of words on the microblogging users, Peking University professor Qingdong " Saint Seiya "Fang have become the object of his ridicule shelling ... ...
Was scolded by the micro-Bo also a long list of celebrities: Xie Na, Niu Li, Song Dandan, Lu Liping so dirty mouth Zengyin microblogging is being questioned. In certain sports, "cross-elite" microblogging, the "silly ×", "eat shit grow up" such vulgar language is frequent, and even more vulgar, "Three Character Classic" are not shy away from.
These public figures such language does not startle, how a celebrity microblogging?
In the Internet world, "net curse" has long been upgraded to tradition. And with everyone into a "news agency" microblogging this new medium, this tradition is upgrading. As the industry are commented, with the introduction of micro-Bo the day, "net curse" began with a bitch way of admission. Became verbally abusive in the pathological features of microblogging, microblogging is a flawed.
As a public figure, these sports celebrities out on the microblogging bit words, but through the intervention by the traditional media is hugely magnified, private emotions often fermented to hot events. Famous in microblogging battle every mouth, accompanied by a large number of non-users abuses and attacks even the voice of reason, often Yiyanbuge, users are immediately surrounded and attacked, from the moment one of the "singled out" upgrade to babble The "Qunjia" outspoken overwhelming emotional expression, one of the few rational voices suddenly lost in the swearing in saliva.
In such an era of too much respect for the eye's economy, more and more people are no longer afraid of conflicts and disputes. On the contrary, it is precisely such a war of words overnight success a lot of people dream of. When the saliva are included in the commercial value, convenient to speak also to microblogging scolded easier.
Mutually beneficial win-win, celebrities compete for the right to speak
"500 million people want to see your opinions on it? 500 million fans to find a blogger to help you forward on the line." Sina microblogging with 3.79 million fans, Tencent microblogging millions of fans breaking Kai-fu Lee said.
Although microblogging "micro", but Bo does not micro-celebrity "micro." As the "celebrity" role, celebrity microblogging has been the focus of a lot of people. Yao Chen, Kai-fu Lee, Han people and other popular microblogging attention and forwarding comments Most very high degree of staggering, microblogging in front of hundreds of millions of fans lined up. The first micro-Bo Han, only one word "Hey", actually very dramatic way up forwarding more than 5,000, over a million more comments.
"We are on to it, and called the crowd; on the micro-Bo Feng, called productivity." Micro-blog, that someone quipped.
Communication University of China Internet public opinion (reputation) Institute July 18 release of "Chinese Internet public opinion during the first half of 2011 Annual Report Index" shows that micro-Bo has gone beyond the Internet forums to become China's second largest source of public opinion, second only to the news media .
According to the latest statistics, the outbreak of microblogging has grown to 195 million users, of which, Faye Wong, Zhao, Chang Hui-mei, Wang Lee Hom, Li Bingbing, Yao Ming, Han and other famous artists, players, writers are struggling to compete for the public site of the "cash cow . "
Click-through rate is the last word in the online world, the website does not have to rely on the microblogging say. Why do celebrities keen to microblogging? The reason is probably not as Kai-fu Lee that the "micro-blog to show your true self" as simple as that.
Web2.0 era, the voice is everything.
On the one hand, the stars have their own micro-blog, which is convenient for their own hype, and convenient media hype themselves, not to mention there was a "microblogging Queen" code word into the U.S. $ 50,000 on an attractive legend; the other hand, fans hope to achieve barrier-free communication with the star, while the site's profit point is from the "crowd" to earn click-through rate, how to look good is a mutually beneficial win-win.
May be more fans, trouble will come. Feng said that once before, when the fans break through 900 million, what it had said before the carefully researched, wrote delete, delete write, microblogging has lost its original meaning of the fun.
"First of all to avoid trouble, but to do the real you." Actress Yao Chen also very distressed. In her view, the previous write microblogging just want to share with everyone happy, but really the face of seventy-eight million fans, we must consider their own responsibility.
The subject of ridicule, vent should also have the bottom line
There is no doubt that the moment has become a microblogging platform for public speaking and information dissemination vehicle. Public opinion and public affairs in the network discussions, microblogging is playing an increasing role. However, momentum is fierce microblogging flared up recently was this war of words plague, seems to be the venue for complaints and vent.
Has always been the cutting-edge sharp-tongued writer Jiang Fangzhou, fleeing one of the reasons is that microblogging microblogging world non-stop war of words continued: "You Mashui curse like standing on their doorstep, like, forcing him to respond. Microblogging to too close to people, that is, set up community acquaintances also easily lead to disputes environment. "
Who rely on micro-Bo Taylor's name of the people, every time after the storm, the tone on microblogging will be a time to tighten, scholars, experts, media comment has taken the trouble to warn celebrity voice to be used with caution. But once the limelight in the past, many people could not help but start to talk nonsense, to create new public hot spots.
There is a human emotions, it is possible to lose control, not to mention curse is often seen as the true nature of the performance. But as a citizen, especially public figures, as usual, they should have more self-discipline, who have no right to microblogging as her living room, say anything, so that the community formed the demonstration effect of the error. After all, microblogging is not a show.
For the microblogging war of words frequently staged, Cognitive Neuroscience Department of Psychology, Peking University, Dr. Zhang Liang believes that the emergence of microblogging communication between people is more direct and intimate, but not because the "vent" and to perish the "curse field." She also stressed that "curse" might be the consequences of stress is a natural human psychological and emotional release, but the "curse" of rationality is that place, and microblogging is an open and transparent environment, curse at people in a big way have is a loss.
Many celebrities have a network of hundreds of millions of fans, more fans microblogging, the greater the spread of power, is the so-called "great power comes great responsibility." Although microblogging has a high degree of freedom of speech space, Internet users just love to take the freedom to say things, but by no means microblogging unlimited freedom without rules kingdom. The bottom line to master speech, consciously doing something not done - as to enjoy more social resources, and public worship of celebrity, this is not shirk their responsibilities and obligations. Wu Xiaodong
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