The Art of War global line: Samsung Art of War "rule change articles"

BEIJING, July 23, Seoul, Xinhua: Samsung Art of War "rule change articles"

Reporters Han Sheng Bao

Samsung founder Lee Byung-Zhe, to Samsung's success comes down to one sentence: "Because I could adapt to changing times." Samsung's new generation of executives also pointed out: "In addition to his wife and children the same, everything must change", this phrase became the slogan of Samsung reform.

"The Art of War," chapter nine variables, a central focus on that idea: adaptable, flexible military forces. Army war needs resourceful, adaptable business war also need. Contemporary commercial warfare is conducted worldwide, more than one competitor, but the parties; competition is mostly based on high-tech weapons, hi-tech development is very rapid. Therefore, the contemporary complex and unpredictable business of war far more than the military war. "Through nine changes of interest, to know the art of nine variables," the face of complex situations can panic, become disadvantages IDS.

Currently, Samsung has become Korea's largest business, its value is a quarter of South Korea's national economic output, its market capitalization is equivalent to 60% of Korean companies. Samsung's success has been South Korea is widely believed to adapt to environmental changes, namely, "The Art of War" in the "system change because of change."

Samsung in the 1960s engaged in light industry such as fiber, heavy industry such as shipbuilding restructuring 1970s, 1980s to enter the IT such as semiconductors, industrial upgrading and grasp every opportunity, always the "Art of War" as the essence of corporate governance changes.

Samsung the world's 78 kinds of products with Samsung products were compared and analyzed one by one, so that the Samsung people truly aware of its electronic products in the world on location. Samsung not willing to own companies behind Japan and the USA, in 1993, Samsung started the magnificent changes, was called the "Samsung's new management."

June 1993 to July, Samsung Group, the highest level of more than 1,800 employees with a frank dialogue, to urge their own change. He said the change is to change our concepts, practices, systems and practices. I will not hesitate to honor and my personal life, in their own change and group change in the lead, led all struggle. I clearly recognize that this change is by no means easy. But I believe that Samsung family members are very good of you, as long as we concentrate in the "same direction" forward, we can beat any one of the world's business.

The early 1990s, Samsung is the biggest challenge facing the Chinese home appliance enterprises. Samsung determine if the fight with the Chinese household electrical appliance manufacturing company, will fail, because the Chinese the same cost and resource prices to be lower than South Korea. As a result, Samsung changed its position, take the high-end market. Through years of efforts, Samsung has firmly occupied the high-end market.

Businesses can not obtain in all areas of the world's first, Samsung's "change of trying" to the concept of human design, select mobile phones, digital televisions, PDAs, ultra-thin LCD monitors, notebook product line, as focus on the development of products; a keen fashion sense and cutting-edge technology, with new and unique look and new technology and R & D capabilities and world-famous; choose the best time, with sports, the Olympic Games, football fame.

"Samsung's new management" philosophy is that change is endless, the key is to look at how to deal with changes in modern business management, business change is also emerging, leaving companies want to ride old-fashioned method developed, it is impossible, especially surface of the crisis, but let their varied due to different environments and to change to survive, to change and development. Even South Korea's schedule 7-4 system, Samsung has also changed, to charge employees more free time to learn.

Most noteworthy is that Samsung bold change in corporate management, the company built the network of strong, flat-type enterprises, to achieve the internal management of the scientific. Samsung's decision-making and implementation process is open, transparent, bottom-up all kinds of information through the wide network delivery, management and active participation by management, the lowest level employees can make suggestions via e-mail to the president. When the financial crisis comes, Samsung has started into a chaos, but the adaptability of enterprises and employees is clearly stronger than the other Korean companies.

Samsung Group is the market latecomers, lack of technical advantages, but through constant change, so Samsung came from behind to become the world's attention the star enterprise. Many people do not understand Samsung's management revolution, so it gave Samsung an "Unlike most Korean companies enterprises". (End)