Summer movie box office domestic animation file bleak sorts?

The picture shows two cartoon movie poster

"Rabbit Man Legends" lead-rabbit

Summer animation film market is like the weather in July as "hot." In addition to the Hollywood blockbuster "Transformers 3" landed outside the theaters, "the fierce urgency Quebec pull" "Tibetan Mastiff Dorjee," "Rabbit Man Legends", "Purcell number of the animal to find the Phoenix" and "Moore Park Ice century" five domestic animation film also released the same period, a bitter showdown inevitable box office.

Animation films have "hot" degree

Opened this animation film "battle" off the "pull of the fierce urgency Quebec," said the ambitious film producers, will launch four sequels, to create a series of animation films, but also produce a full-length TV animation series, the future will also launch online games and theme parks.

Subsequent release of the Sino-Japanese co-production "Tibetan Mastiff Dorjee," adapted from the Chinese writer Yang Zhijun's novel "Tibetan Mastiff", featuring production of the famous Japanese animation company, the story of a young hero with the golden Tibetan mastiff fought side by side against the prairie devil story . 3D film "Rabbit Man Legends" in Beijing with strong features, familiar to the old Beijing "Cacalia God" as the protagonist, played the domestic card. July 28 release of "looking for Phoenix at No. Purcell animal" and will be held August 11 release of "Moore Park Ice century", are born out of the Children's Internet game, a relatively large fans.

Five staged a series of domestic animation film, the animation industry hope that this is "the peak of the rise of domestic animation film," hope in the summer, the children and some parents attracted to the cinema, to form a new "summer profile." Beijing Normal University Institute of cultural and creative industry executive president Xiaoyong Liang said: "The five-made animation films get together, to some extent reflects the prosperity of China's animation industry, that the parties to the animation of investment enthusiasm."

Box office income people "cold"

And look forward to the domestic animation industry is in sharp contrast to domestic animation film "bleak" at the box office. To "pull the Quebec Urgent" for example, the film investment of $ 35 million issue of up to 2,000 million budget, released one week only 1.35 million yuan at the box office.

This "No One Played" the embarrassing situation, is not the case. According to the animation film professionals, "Dorjee Tibetan mastiff," "Rabbit Man Legends" at the box office revenue is also daunting, despite the inconvenience to release specific figures, but certainly at the box office income is less than one-tenth of investment.

First three domestic animation film crop failure, so that the animation industry lost much confidence, especially in the first day of a billion box office on the "Transformers 3" in front of domestic animation film seemed to be somewhat "shame." The animation industry for the "number of the search for Phoenix Purcell animal" and "Moore Park Ice century" looking forward, I hope these two films can "turn the tables", to restore the confidence of a number of domestic animation.

For a long time, China's cartoon industry into the "burn" does not "make money" dilemma, finally, "Goat and Big Big Wolf" another way to break a "way out", only $ 6 million investment, won the billions of dollars at the box office, breaking from the film on the plight of domestic animation profit model. However, "Pleasant" profit is not replicated, the summer made the first three animation films annihilated, that animation films are not made the "last straw", the box office still divided into the film is still at risk.

Anime hot "cold" Kung Fu

Chinese animation film hot summer "cold", had to calm domestic animation companies to think: How can the Chinese animation films to attract viewers?

"The key is content to attract and impress people." Xiaoyong Liang analysis, to carefully understand the audience, out of thin air to create a "fantasy world" is difficult for the audience to accept; simple imitation of Japanese style is difficult to impress the Chinese audience. Chinese animation only way to get the audience to abandon jerky and simple to apply technology to imitate the pursuit, not instant success, to sitting on the bench, to fully exploit the nation's outstanding culture and wisdom.

"Domestic animation to the audience leaned over to listen to the voice of" planet, Beijing International Culture CPT executive director Hu Jinsong Development Co., Ltd. in the phrase. Overseas animation production company spared no effort to understand the audience's preferences, such as "Teletubbies" creative team, four child psychology doctoral work took five years to study children under 4 years of mental activity and behavior, and ultimately created a children's favorite, swept the world works.

"The audience's eyes are sharp, too much imitation, the production level is not precise, the audience certainly did not like. China's animation industry to enhance the overall package, from production to marketing, need more specialized division of labor." Xiaoyong Liang said: "A successful industry to There is a nurturing process, haste makes waste, the U.S. animation industry has experienced the dismal box office, as long as we conscientiously sum up experiences, rational development of China's animation industry will have a better tomorrow. "