Nielsen: China's advertising market over the next five years will benefit from substantial growth in network media

According to Voice of the economy, "Financial Post" reported that Nielsen's "Advertising Week" published an article that, as the global economy out of financial crisis to recovery, the next five years China's advertising market will grow significantly, the biggest benefit will be is a new online media. China's advertising market this year will reach $ 33.64 billion, an increase of 14.6%. The next five years China's advertising market will maintain this growth rate. The main reason is the development of a vibrant economy and the growth of consumer groups.

Rapid surge in China advertising market will greatly benefit the emerging Internet media. Studies show that as of the end of 2010 the total number of Internet users in China has more than 500 million broadband subscribers reached 116.7 million. Online media advertising has become China's main carrier. This year, China's major online media advertising companies on the ads will total $ 3.7 billion, with $ 2.7 billion compared to last year surged 37%. 2014 China's Internet media advertising will total up to $ 9.5 billion.