Profitable digital media company is facing a major challenge. Trainee newspaper reporter Handong She
Since first publishing group has been set up digital media company, and a smooth transition to successful profit, is always pressure in the head of digital media companies the biggest problem.
Profitability has also become a digital media company publishing group to participate in the development of the Round Table of 11 companies focused on digital media. Fortunately, after nearly five years of exploration and pave the way, most of the characters out of the media companies have their own unique way, or they take the platform, or looking for investment, or building databases, or the production of digital educational products, or another way profit from the games begin animation. Although the present no one can verify that they are taking the road is smooth, but after the Ebb Tide, the winner will eventually separate Kumar.
Take the platform:
Pay the road trying to get out
For the purposes of publishing group, set up the content platform is the most published nature path, but the platform of the road investment, slow effect, the risk is far higher than other models in the current participants, only a handful of entrenched Digital media companies choose this mode.
China Publishing Group is one of them is so far the best platform for the development of a road. The round table, the version of the company's digital media group begins with the literary editor of Yao to profit mode as the theme, introduced the idea of profit.
From the model point of view, the version of the Group's digital media operations closer to the idea of the Internet. May 29, a large number of excellent on-line media companies, network, positioned as a gateway to the site, platform, business and communities, and operational planning is divided into three stages, the first attempt to gather user, and retain customers, and finally proceed to profit.
"Internet platform for profitable than paid advertising and online downloads, both built on the basis of mass users. Without a certain user base, there are certain difficulties in the Internet profitable, so we must first services for the industry, the Internet portal nature of their own voice, to the entire industry, to attract readers with news perspective, and to provide high-quality reading, the purpose of doing so is gathering popularity. "Yao says the literary world.
Digital Media Group, in accordance with the version of the company's thinking, good in the early large information network will do first, emphasizing the nature of the news media, and the formation of the original, Press area, through various channels draft construction project database, in order to attract users. In the second stage, the big networks will be more interactive social good function, with sociability retain customers. Until the last stage, and through paid downloads, advertising and other models try to profit. Yao literary, said: "We are ready to complete the entire three-year construction, and train the user's reading habits pay."
For a platform, there are several digital media companies are also attractive. According to Zhejiang Publishing United Group, said Zhu Weiguo, general manager of digital media, Zhejiang Publishing United Group boku e-book sales network is currently building the platform and prepare it for the group's digital publishing platform for development.
"Now boku readers are filled with books of our group, not an open platform and now this approach can be likened to a trail, if one day feel the time is ripe, we can immediately launched, put the trail made highway. "Wei-Guo Zhu said.
Quoted investments:
Stones from other hills may serve to polish jade
In the digital process, not good at publishing group competition in the market are often at a disadvantage, while those with good co-operation are likely to embark on a broad road. In this path, South of digital media publishing company Media Group - the number of days of news media struggling to move forward.
News Digital Media was established in days in February 2010, when the registered capital of 20 million yuan, a year after its registered capital has been increase to 3.2 billion. Among the many digital media companies, the two most powerful.
Number of days of news media is to introduce investment to go the road. Up to now, several days of news media's strategic partners include China Unicom, Huawei, the wide dissemination of the company. In cooperation, the number of days of news media cooperation with Hunan Unicom, China Unicom for reading base located in Hunan, and the wide spread of companies by CMMB channel to transmit digital educational resources, and with the world's second largest telecommunications equipment provider Huawei signed a contract to reach equity agreement read our sole global digital market.
Which most closely with Huawei's cooperation, it is learned Publishing & Media Group and Huawei Technologies South Africa will send a total number of news media executives stationed days, Huawei is responsible for providing technical, personnel, research and development efforts. In addition, the number of days of news media can also be 120 million units in the implantation of Huawei's terminal number of days of news media, digital content, and with Huawei's overseas digital content delivery platform.
"Heard a few days to do media positioned as the world's largest Chinese digital content distributors, key target market is the public reading and the digital quality of education in cooperation with strategic partners, deep feelings, publishers must rely on the digital transition, but it should be expansion to other industries, this is a rare opportunity for the publishing industry, we should seize. "Publishing & Media Group executive vice president of South Africa, the number of days, news media, chairman Pengzhao Ping said at the round table.
Zhejiang Publishing United Group's digital media companies selected with China Mobile. "At present, China Mobile and more cooperation last year, an annual sales of 120 million, and is not actively marketing in the case of income earned this year, a quarter of the increased number of first quarter income of 96 million, an increase is quite fast. "Wei-Guo Zhu said that in the later they will be more content-oriented cooperation in marketing to get more revenue.
Focus on the database:
Special resources and stable profit
Although a platform for digital media companies have a dream, but the platform needs huge investment for many small and medium sized publishers prohibitive. For them, use their resources to build the database is a better choice. There are many professional publishers currently rely on a stable profitable business database. For local publishing group, they are creating a database of local characteristics of both the local government support, will also have commercial value.
Zhejiang Publishing United Group is such a plan, and the database project has received government investment. Zhu Weiguo said: "Zhejiang cultural resources for the library project has been to Zhejiang Provincial Party Committee Propaganda Department of the start-up capital of 2.5 million yuan."
As the characteristics of the local culture Shu Juku, libraries and cultural resources of Zhejiang Zhejiang Publishing United Group based foundation, the local characteristics of the previous books into a data form, the formation of Zhejiang cultural repository, and in Zhejiang province's cities, counties, towns replication. Zhu Weiguo talking about, "published in non-digital means to do some of the figures published work, the feature library is our next step of a more clear direction."
Guizhou publishing group also had the same idea. Guizhou Publishing Group, the company is establishing digital digital media publishing resource database, currently the hardware installation and digital repository software, and acceptance has been completed, resources are being added into the stage. According to reports, Guizhou, Guizhou Ethnic Publishing Group will build the culture and customs database, travel databases, and these projects have been a national cultural industry development in Guizhou Province and the support base.
Grafting Education:
Unlimited number of educational prospects
Now, more and more publishing group will look on the digital education. Indeed, the traditional publishers, the original digital content and materials sold to schools, libraries, most insurance road. At the same time, this is the most competitive road.
Guangdong Publishing Group digital media companies to explore the process of digital publishing, education, information technology is able to "see the real win revenue" items. According to the General Manager Huang Haihui, the company since its inception in 2009 to consider the issue of profitability, Guangdong digital publishing and distribution of education relied on local strengths, relying on published materials for local schools, including electronic, electronic materials information technology services, the effect good.
Jiangsu Phoenix Publishing & Media Group has been in educational publishing an advantage, the company is now the number of digital educational resources will also be published as a number of key projects. It is understood, Jiangsu Digital educational publishing mainly from the network, content, terminal equipment, three-pronged approach to force the digital educational resources.
Network, Phoenix Publishing & Media Group, through self and mergers and acquisitions, the construction of the Phoenix Education Network, Phoenix Learning Network, provide students with teaching and guidance. Phoenix Publishing & Media Group Digital Center also through acquisitions and cooperation oriented towards the country's primary and secondary education schools, the education resource service network, the network now has a lot of teaching materials, covering a large number of schools, services, membership fees of up to 700 more than one million, the country's education sector have a relatively large impact.
"Digital publishing business, the whole idea is first to leverage the Group's characteristics, the Phoenix Group should be said that in educational publishing, and investment has a unique advantage." Jiangsu Phoenix Publishing & Media Group digital director of the Center, Jiangsu Phoenix Electronic Audio and Video Publishing House Song Ji state says .
In terms of digital educational content, the Phoenix Publishing & Media Group has developed a large number of basic education, digital teaching materials, but also made some economic benefits, this year the issue of digital materials CD substantial increase, the number reached several million copies.
In addition, the number of terminals Education Phoenix Publishing & Media Group has invested, has been with the e-book hardware manufacturers Hanwang, e-ink screen PVI production company jointly set up the company, specializing in e-book package.
The reporter Ren Xiaoning
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