China topped the TV ratings world
Love alone over 40 million online video
(Reporter Li Lei) by the China Radio and Television Association, China International Television Corporation, CTV Television Productions Ltd hosted the "drama led the world - foreign TV Industry Report" seminar recently held in Beijing. The report notes that in 2010 China's output of 436 drama, 14 700 sets, 40 sets per day, an average of about 34 per set, is the world's largest producer of television; China's drama about 5.1 billion yuan of total investment , the average production cost of each episode about 35 million; TV's total sales revenue of approximately $ 6.2 billion average episode of 42 million; TV advertising revenue of about $ 30 billion -350 billion, accounting for more than television advertising revenue Banbi country; China has 1,764 TV channels, broadcast TV more than 5 million annual set of accounts for 28.4% of total broadcast for the world's first television broadcast power; China's TV audience ratings of all programs total 31.8% , the world's first television ratings a big country; With the rapid development of Internet video, the Chinese television market of television channels from a single extended multimedia market.
The report notes that in 2010 China's online video space has changed dramatically, the core of the Internet on the TV and the TV audience of large-scale resources occupied on the television industry had a tremendous influence and impact. According to China Internet Statistics Center, 2007 China's Internet users use online video for the 161 million people, after three years, to December 2010, China has increased the number of video users 284 million people, nearly doubled. More than 40 million people as the "exclusive online video community," that they only use video instead of traditional television networks.
Tudou early 2010 to spend over a hundred million buyout CCTV-opening drama "myth" of online copyright; later, Prime sun Culture Communication Co., Ltd. bought the four famous network of copyright, right of distribution network spread, the non-exclusive broadcast right to upgrade to the case set a high price ... 2 ... Internet TV rights price increase. According to statistics, the network television rights for all total income in 2004 only a few million in 2010 has increased by leaps and bounds to tens of millions.
The report notes that income has also been upgraded video site, no longer limited to advertising revenues, paid product profit model is gradually clear. In addition, to seek differentiation, develop loyal customers, "network made play" is also underway to develop. A lot of video websites and TV drama production organizations formed a deep strategic partnership, "the network made play" from the "grassroots video" to change the direction of quality repertoire. In user media consumption time is relatively fixed, the network video as a new form of video consumption is inevitable to compete with traditional video media consumption time users of a certain impact on traditional television. Therefore, the video caused by the network a series of profound changes in China's TV industry, the Chinese television industry, China's video industry and the management must attach great importance to deal with them.
No comments:
Post a Comment