Chen Si red for Comic
"Let National Farmers happy together, rich soil to help the party" to "a panoramic view of the way each show a variety of local comprehensive outlook," "let the country know a place, a place to go national." This is a CCTV-7 July this year, "Village World" column for revision when the CCTV survey published on their respective web development purposes. However, it went into place easily, how to make the audience a real music together, both the real introduction to the local characteristics, but also to maintain the sound development of the program's own way, is not an easy problem to solve.
Google will show a large television heyday, has been the "three pillars, one-third of the world" evaluation of CCTV's "Same Song", "Happy China" and "Chinese situation." Today, this spectacular event has quietly changed. China has a large TV song will create a precedent, has the most seniority of the old "Same Song" in 2009 after the already hard to find, not just "the same song," the face of new development bottlenecks, and other large-scale song will also have access to program transformation or adjustment.
Local government "sweet burden"
Astronomical costs of these programs is to push the cusp of a problem. To program into place, the local government does not welcome welcome? As a mobile party, with the biggest names in the CCTV broadcast platform for their star power for the promotion of local development achievements, and promote local economic development of cultural industries, tourism, driving characteristics, the benefits are obvious.
For such a large TV will program into the song where there was a TV expert believes that this is a program group and the local government "win-win" a good thing: "program group to do programs, the local government to 'image building', the team bring many big names for local actors to enrich the lives of the people, the government did something people see the facts, can be described as what they need. "
However, the "Life Week" in a report once estimated, "Same Song" heyday, performing four or five games a year planning, if the 5 million yuan each performance into account, 40 games is two billion. If the profit of one million yuan each performance into account, 40 games is 40 million yuan. Who out of money? Where is the money spent? Want to enter the place, venue, lighting, sound, staff, labor, travel or appearance fees actors, in the middle of a commercial nature can not have another company handle, no matter how much the number, someone has money to pay, making public of the original TV shows more and more commercial. Since the commercial, star appearance was charged, the local cost of a show please also gone up. Voice of criticism intensified.
Back in March 2006, "Same Song" general director Meng Xin had announced six reform measures, including "Same Song" will cancel all commercial performances, the singer played all unpaid, to achieve branding, public service-oriented, industrialization. However, these reforms have little effect. Place is really necessary, but is really expensive program, how to achieve public service-oriented and efficiency-oriented win-win situation? The transformation of such programs will be imminent.
A microcosm of the whole development of cultural industries
Places to perform additional CCTV platform, commercial activity increases production of television programs, "Same Song" to discover the interests of space, competing interests will inevitably fall into the rivers and lakes, "" Same Song "from the beginning is a freak." Meng Xin Zeng said, "it belongs to CCTV, but entirely according to market-oriented mode of operation of commercial speech." Compared to pure television, "Same Song" as the first batch of CCTV market-oriented program-profit mission to bear. And compared to a purely commercial speech, "the same song," the lower cost platform and better - it will play on CCTV, which resulted in "many culture's views of our great media platform that we use the monopoly of their market share. "
The experts believe that the "resource monopoly" is extremely dangerous. "Monopoly corrupts, absolute monopoly corrupts absolutely there. Here is the art of corruption problems."
The end of 2007, National Bureau of Statistics announced the fifth national television audience sample survey, "The Same Song" column Audience favorite TV shows third, followed by "Network News", "Focus" after. Some critics think: As the leader in Chinese entertainment media have, its value could have been more evident, because all the shackles of limited, its vast market potential have not been effectively released, not the full realization of social value, business value is maximized. This well-known program development in the various institutions of the pain suffered, the development of China's cultural industry is a microcosm.
And followed by "Same Song" followed by "Happy China", "Love China" and other television programs, models are much alike. Want to go further and better, it is imperative to explore a transition in the cultural industries and sustainable development. What kind of development model to follow, while maintaining the original television programs on the basis of public interest to explore the development of added value, maximize the brand value of television programs, the formation of the cultural industry chain effect, are urgently needed to think and solve problems .
Adjust and explore in the middle of the line
Has led a wave of large-scale screen song will now fade out the screen or in transition have been. November 2010, "China Love Chinese family gathered in Toronto" vigorous preparations for large-scale concerts in more than two months, the organizers suddenly announced that due to ticket sales did not go well, the original forty thousand tickets, put up a few thousand cards; Also not in place due to sponsorship reasons, decided to cancel the concert of Chinese intelligence. Also in November, China Television Media Co., Ltd. announced that the company responsible for the operation of the "Happy China" form of outdoor recording broadcast the show ends, the outdoor section will no longer be used to record shape. In December, the "Happy China charm trip Yibin," recorded in Beijing, Tan Weiwei, Ma Tianyu, Pang Long, and many other hard act to star side by side, and full of Yibin characteristics of the "Britain car" program, non-material cultural heritage "Ha No." "The first knife Li Zhuang white meat" also took to the stage, Yibin Bamboo Sea and other attractions also are broadcast live video and interaction with the audience to get a complete picture. Or into the place, but the indoor record in Beijing, but do not have to take the trouble to place scaled up. Broadcast before a live audience in the recording posted online described the interior scene of the scene. Of this change, there are users that are looking forward to the thread earlier programs broadcast on television, "Actually, I was inclined to support such a revision, can really save a lot of sore." Yibin local heads of delegation also expressed satisfaction that the CCTV platform and local characteristics of the program, the results show the development of Yibin, so that more people understand the Yibin.
Coincidentally, as the CCTV launched the first global Chinese large-scale international song will - "China Love", after the revision is committed to creating a file to the classic nostalgic tone, combined with the global music culture of the times characterized by the indoor concert not to the local host. Qiu Xiucong
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