Difficult for parents to worry regulators
New trends in online advertising vulgar alert
The proliferation of pornography spread through the network or even the phenomenon, is a worried parents and the whole society of the tumor. Since August 2009, regulation of Internet pornography in the fight against the special operation was launched, the situation has been effectively controlled, but the recent news that Internet pornography and the emergence of new trends.
Revival by advertising sex
Zhabei District, a 15-year-old city middle school students and 7 women even have sexual relations, when his actions were discovered, schools and parents, he said, the first of the lure of online games from online advertising. Coincidentally, a reader wrote to this newspaper complained that many websites pop-up ads on the content of yellow and even vulgar, obscene. Every time your kids, have a high degree of tension to keep her in the next, once the eye fast chips will shut down, and made jokes the child she was like "ventilation."
Press enter to provide some of the letters to the editor URL, it was found that the content of vulgar pop ads. These are some of pop promotion advertising web games, the screen mostly scantily clad women, which is equipped with text such as "when the wife is not playing the game" "18 +" "tortured her," "abused her" and other highly provocative or obscene, perverted words. Once you click the screen, the page automatically jump to the web game platform.
Three were walking a fine line
For this phenomenon, a network game operators industry insiders gave away the secret: This is that game companies and online web advertising network (the Internet advertising agencies), the formation of small sites of interest after playing the edge ball chain.
The source said that the traditional client-side game to pull one user for every marketing costs spent in double digits, even if a small amount of games reap favorable factors to promote at least 5 yuan more than the cost, so that development of carrier customers end of the game at least ten million yuan the company's capital levels above the threshold. The web game on the much lower capital requirements, in recent years a lot of hot money into the field of web games, trying to became a hit, and then a fortune overnight. "Highly speculative nature of these funds, of course, the promotion will be a pressure and then pressed charges." The source said: "A survey data show that these vulgar pop ads, web game dragged into the promotion of each user fees can be reduced to a few cents. to survive tough little site cares about is his platform to exchange for advertising revenue, as content will not get to the bottom. "
Difficult regulatory investigation
Culture city inspection department, told reporters a law enforcement officer to the company web games, their game content itself is under the supervision of the cultural sector, in the event of any pornographic content will have been investigated, but neither of these games online ads content, while not in the game platform release, which goes beyond the scope of their enforcement.
Shanghai Industry and Commerce Bureau in an interview after the written reply given wrote: Currently, the city industrial and commercial sector specific illegal advertisements daily monitoring mechanism to monitor the situation in a timely manner in accordance with investigation related offenses. For the promotion of web games on the Internet advertising, if a publisher sites in the city, and publish content related to violations of laws and regulations related to business, the business sector will be based on monitoring and public reporting, within the scope of the statutory duties, investigate and punish wrongdoing.
Trade and Industry Bureau in the reply did not mention the specific investigation of the figures, so reporters can not know whether there are violations of city business to be punished. Familiar with the area but informed sources, web games each year, the number of off thousands of ads related to pop the small sites are too numerous, so in order to individually found to be very difficult. In addition, although the content of these ads vulgar, but the producers apparently also carefully studied the relevant laws and regulations, even though both pictures and text from the temptations of the effect of superposition of a very "mass destruction", but look at pictures or text alone but only in large "critical" state. So check itself is a problem. Finally, since the principle of territorial management, even if problems are detected, only companies registered in Shanghai for enforcement.
Against the temptation of such a large
Counseling Center Director, Shanghai upsurge of Dr. Gu Kaijie that although pop ads and pornography in the space can not be novel, video comparison, but immature, and the world is still in the construction of the adolescents, they can successfully stimulate the sexual temptation, sexual fantasies. The young people just in the face of sexual temptation, sexual fantasies least resistance and resolution of the ethnic groups.
Shanghai Pang secondary school students had done a survey, there have been students who escaped through the night, more than 80% choose to spend the night cafes; in the cafe, they would be able to arouse special attention to pages of sexual fantasies, and 100% have sexual impulses. Chen Jian, told reporters the school principal, high school students in the general adolescent mental novelty strong without a good network environment, or the right guidance, it is prone to sexual sins. He said that in his sexual misconduct in contact with students, a large proportion of the initial contact with sex appeal from the network. "On the Internet are stimulated, so that they will take it easy in real life, so he created a sexual crime was wrong."
Reporter Luo Zhenguang
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