Chinese films have to bid farewell to "gamble": earn a ticket to shoot a left

Reporter Shi morning dew

Chinese film market is much of an attraction? Media tycoon Rupert Murdoch said News Corp. president: "Chinese box office in just a few years from 1.5 billion yuan to 15 billion dollars. The world is not a more exciting market than China." Legendary Pictures Chairman and CEO Thomas Stewart said, Legendary Pictures, the production of "Pirates of the dream of space" in China has made $ 80,000,000 at the box office, so that they feel "shock." Fox Filmed Entertainment Chairman and CEO Ji Muji Bliss even boldly predicted that after five years, China will overtake the U.S. as the world's largest film market.

Chinese film market is really strong enough yet? Yan Yan venture capitalist pointed out that the development of Chinese film market is still in "infancy," money by the film itself is still very limited. Wang Jun, president of Huayi Brothers, said the film is true that China's "not bad money," but the film quality and professionalism of practitioners uneven levels, "some people vote bad movie."

Shanghai International Film Festival first Industry Forum "Capital Times movie dream" on the side of the overseas investors optimistic expectations of the Chinese market, eager, while care is estimated that Chinese filmmakers, at every step, a strong contrast, the outgoing is a unified signal - the future of Chinese film industry wide, but the challenges and opportunities.

The advantage was also significant weaknesses

"Optimistic" for a reason: Compared to European and American markets, the Chinese film has the advantage. Mainland China last year, breaking 6200 total screen, with an average growth of 4.2 per day, is expected to exceed 8,000 this year, after five years, has 20,000 screens. The difference is that with the United States and Europe, these new screens are digital and 3D screens, which makes the Chinese market has great potential. 3D "Avatar" in China has made over 200 million U.S. dollars at the box office, second only to the U.S. market.

"Prudent" is also a reason: China is not only the profitability of movies currently Danyi and weak, although the rapid development of the film industry, but compared with other media industries, but it is still a "little brother", only a portal Tencent profits over the whole year film industry. Although investors in many Chinese films, but the quality is not high. Many investment behavior is a one-time gambling for the purpose of not just "making a profit, one vote left" or "do not get involved in making a compensation paid."

From the "gamble" to "sustainable"

Of course, the film arts in creative-driven, the film market to speak with the box office, which lead to global conflict between the two movies are facing the same problem. Forum guests, Maike Mai Dvorak, president of Phoenix Pictures introduced to Oscar-winning film, but also film screenings film this year, "Black Swan" for example, a budget of $ 15,000,000 of this video, at first no company willing to invest in Hollywood, Later, Fox added, "Their job is to do the best I've ever seen, so" Black Swan "won the $ 300,000,000 at the box office. but the probability of success is almost to the probability of being struck by lightning."

Hollywood like this, for the Chinese film, how the products from the "gamble" to the era of sustainable income is the first round of capital a "dream." Wang Jun, president of Huayi Brothers, last year, there are two movies with a Single Huayi billions of dollars, especially those with Feng Xiaogang such "absorption Golden King", "only one year instead of making a movie could earn more." But Huayi in expanding talent management, television dramas, game companies, it is also the development of cinema, there will be a theme park landing Suzhou, Cultural City landing in Shanghai, the purpose is the pursuit of company arrangement, the sustainability of development. Into the billions in China, after the era of film to promote the film as the core product development of the whole industrial chain should be something every intention of the film company must consider.