May 8, China Press and Publication News to complete the overall conversion, formally established the China News Publishing & Media Group Limited. Day, the Director of Press and Publication Liu Binjie an interview, said more than 5,000 non-national newspapers and current affairs will be in full swing during the year turn into enterprises, the central non-political content on deepening the reform of the views of newspaper publishing units issued soon.
With this echo, in Liaoning and Hebei pilot quality assessment two years of newspapers and press exit mechanism will subsequently started. May 16, in the cultural industry development forum, the Beijing Municipal Committee, vice mayor Lu Wei, said that the national cultural powerhouse in Beijing will also promote the transfer of non-current event newspapers and social enterprise reform, restructuring of newspaper publishing units to encourage Beijing to join Newspaper Group, Beijing Publishing Group. How the restructuring of non-current affairs newspaper, where the difficulties caused public concern. WANG Shu reporter
Pressure to force the restructuring of newspapers and active living
April 2006, white Jian Cheng Ren, "China Electric Power News" editor in chief, the face of the situation is "change, may live; do not change soon stalled"
In 2003, the pilot launch of the cultural system. So far there is restructuring, some are still "wait and see." According to the State Press and Publication Administration statistics, as of February this year, the non-completion of restructuring and Transformation for the 1251 current event newspapers, accounting for the total 1 / 6.
"Specific file not down, so I still have not started restructuring." "China Construction News," the staff members said. "Chinese consumers", said a business reporter also compiled the "Unit not what happened.
"Has been restructured, mostly because of problems encountered, such as no financial provision had to be changed. Has not changed, as long as the identity in the cause of the next live, it will persist." Zhan Jiang, analysts believe that the media and scholars. "China Electric Power News" editor in chief of the white thrift into a view that is indeed the case.
"Reform is forced out." Cheng said Kim White, April 2006, he was "China Electric Power News" editor in chief, the face of the situation is "change, may live; do not change soon deadlocked . "
In 2002, the State Power Corporation split, the "China Electric Power News" placed under the Electricity Regulatory Commission. This year, the National Power Company out of more than 10 companies split the set up information centers, respectively, do up their own media.
Competition for resources within the industry, human face of intense competition, "China Electric Power News" had all the advantages no longer exist, to survive tough, serious brain drain, White Jian Cheng said that the most miserable day of editing only a dozen full-time staff positions, "We recognize that there is no way the traditional way, only the restructuring of the survival and development to solve problems, and early morning change initiative."
The overall restructuring of the first journals of science and technology, "Electrical Business", then also living in the same situation. President Liu Zelin recalls, "Electrical Business Daily" can not be independent of financial accounting, can not be independent entry, not from the remuneration, "often search about backbone 'coffee'. They are a 'coffee', I could not sleep. "
Associate Dean of Renmin University of China Yu Guoming that, when the newspapers were forced to reform, can be said to grasp the "best window period", without reservation. Today, newspapers are under the impact of Internet and other new media, then asked, "Business Code Media" and "mother" out of "weaning" lost sources of finance, will face a "personnel as switching costs," "re-adapt to the market mechanism cost "two channel" Hum. "
Staff also completed four years "event of default"
Conversion applications submitted in 2003, the "Electrical Business Daily" use "installment" basis, to pay social security for employees in batches, until 2007 to settle
Yu Guoming switching costs as the staff said, "China Electric Power News" As the reform early, lucky "hide" However, the national power company ownership, the newspaper has begun to enterprise management, staff on the "full insurance." May "Electrical Business Daily" was not so lucky, conversion contribution in 2003 to apply, the newspaper began to use "installment" basis, to pay social security for all employees in batches, until 2007, this "event of default "just pay off.
"Difficult in the interests of the major difficulties." Liu Zelin said that to heal from the cause of the identity code allocated to the enterprise "gap" so that the pension company code when compiled with the original cause of flat, he racked his brain. For example, "retired", Fanpin retired workers make up the reduced income after the reform; corporate pension system, which is the supplementary pension insurance, 4% of monthly wages stored -8%, the uniform payment after retirement. Every old employee, by his talk came forward to do ideological work.
With "Electrical Business Daily" as "China Electric Power News" new employment system for older workers to do a special design: Social age wage system, that is, according to length of service, the average down 6,000 yuan per person per year, has been sent to the retirement date .
Whether it is "China Electric Power News" or "Electrical Business", before restructuring, there are certain operational capabilities, "privately conversion, did not allow authorities to vote a penny," Liu Zelin said.
However, for more "Business Code" press is concerned, is not only a lack of management ability, and there is no real situation. Who will bear the cost of conversion of their status? This worrying. Measured by lower standards, if a business the next 5-10 years compile employee retirement, monthly pension of 4,000 yuan, then, a transformation officer "stored" pension costs, year to 4.8 million, receiving 20 years is 960,000 yuan. If the cause of the unit compiled a total of 50 persons are required to convert their status to pay the cost of up to 4800 million.
"The newspaper should not have the economic capacity, which is where old people are most worried about," "Chinese consumers" compiled a career, told reporters that his youth and have contributed to the unit, do it again a few years you can retire, if the final enjoy the business benefits, pensions and even less a few hundred thousand dollars, it is difficult to accept.
Market "turn around" struggling
Although the main business income of nearly 2 billion, "Electrical Business Daily" director Liu Zelin encountered a new problem, "Issues of scarcity has always been our bottleneck"
The end of 2006, "China Electric Power News" submit conversion applications, the following year established the CLP Media Co., Ltd., began the transition to a modern media enterprise, the ultimate goal is to achieve power to the media "flop."
Market-oriented newspaper, white thrift into the choice of the play is attack on all fronts, such as co-sponsored "Network Guide" and other publications, to get involved sites, e-commerce and other new fields, the company has several Division 10, each division entered annual profit targets.
"The market of this step, go, quite difficult," White remembers Kim as his Web site to the newly established under the mandate of the indicators, the person in charge chasing his car, ran a few hundred meters, "I want to stop, think reduction target for him. But I also understand that this can not step on the brake. " He said that through the most difficult start-up stage, the site actually profitable year.
From the institutions, "Electrical Business Daily" publishing company turned to the public Cho, "Electrical Business Daily" have also used the full four years, relying on previously established brands in the automotive field effect, is now a network of 16 4 s 1 reported that the pattern of main business income of nearly 200 million yuan. May Liu Zelin mood to laugh, he encountered a new problem.
"Issues scarce, has always been our bottleneck." Conversion at the beginning, Liu Zelin had planned to set up, mergers and acquisitions 40 to 50 journal, the plan may falter.
This dilemma is also placed into the front of the White thrift. By building a modern media business development goals, existing reports, publications, web resources, pattern, its expansion needs, the drop in the bucket. "Reform and Transformation initiative, in addition to the pressure from the living, and now face a driving force for development."
■ expert advice
"People involved in news publishing industry funding"
Experts believe that private capital can be transformed into the non-Press Power Politics
"Policy in very clear, must be transferred; the market in very direct, in turn, there is risk. Left to non-current affairs newspaper, got left the institutional level." Appears in the Yu Guoming, AS ENTERPRISE forthcoming guidance document "on deepening Non-current event the views of newspaper publishing unit system ", should be through the design of the system, to encourage a bold attempt," for example, can introduce private capital, etc., to non-current affairs and turned the press into the passion for power conversion. "
"Now the pressure of market competition to determine the conversion of non-high cost of newspapers and current affairs. Restructured itself can not bring benefits, now there is no benefit in the future will not have benefits? Only risk, no benefit for conversion, how to drive?" Yu State clearly that, to encourage private capital involvement can also help newspapers through the staff of non-political content as conversion, re-market system both difficult period.
In fact, this is the competent department under consideration. May 19, the State Press and Publication General Administration of Publishing Industry Development Division WORKER guest People's Daily said, "how to encourage, support and guide non-public access to news publishing industry, so that they become important to the development of productive power of the press and publications, This is what we need to consider the next step. "
Non-public intervention is not only the media industry, newspaper industry Association of China vice president, "China Business" editor Li Pei-yu that "more and more about to the introduction of market-oriented policies, the Chinese media industry in the coming era." "Some of the audience too narrow and too dependent on financial allocations of the press, is likely to quit, you can at the same time, newspapers and media resources will also be advantages of the transfer of large media groups are formed. "
At present, Shanghai, Shenzhen, Chengdu, Shenyang, Anhui, and cultural property rights institutions have been established, this year, Beijing is also expected to set up Chinese culture and Equity Exchange. Li Pei-yu said, with some difficult restructuring of non-current affairs newspaper in sharp contrast, boost exchanges in cultural property, the cultural property, debt, equity, copyright, intellectual property, all as trading partners, and new media all over the group, and there will be listed as the first target, culture and the emerging trend of capital allocation.
Newspapers of the reform process
June 2003
National cultural system reform work conference held in Beijing, Reform identified 35 experimental units, of which 21 news publishing system. Press and Publication Administration issued "press and publication system reform implementation of the program."
July 2003
The Office of the State Office on the 19th file of the press for governance, the core is organized in charge of upholding the system of separation under the premise of real Industry Administration.
December 2003
State Council issued "on the cultural system reform to support the development of cultural industries cultural institutions and business enterprises of the two provisions of the restructuring of the notice."
December 2005
"CPC Central Committee and State Council on Deepening cultural reform in a number of opinions" issued, Party newspapers and journals, current event newspapers, newspapers and public welfare, the implementation of business systems, major support by the state. Other newspaper and magazine to be gradually transformed into enterprises.
Early 2006
Farmers Daily, Technology Daily, China Social Sciences and the National Pictorial magazine included the first batch of pilot reform of public institutions within the system unit; Electrical Business Daily, China National Geographic magazine, China Computer Newspaper, magazine, Chinese women have been identified corporate restructuring to switch to the first batch of pilot units.
June 2008
GAPP newspaper clearly turn into enterprises operating "three-step three-year" strategic plan.
May 2011
Director of Press and Publication Liu said the central Non-current event on deepening the reform of the views of newspaper publishing units issued soon.
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