Yesterday, Fantastic Art Network variety show made the first tranche of "terrorist! Health warning "(right) formally launched. Prior to this, in February made the whole Ku6 entertainment channel launched "platoon Taiwan", in which section with "Arts seven file" variety show in one breath to create a fourth gear. Youku May launch "the most cattle people," emphasizing its slogan as "a large network variety show."
Obviously, the first two years following the hit "Home theater" concept, the video site this year, turn attention to "self-made variety." "Because this is the only way for the future development of the video site." Person in charge of almost all video sites have put this view. Video site with confidence of "cross" ambition can be seen.
"Tired to eat dinner, try the fast food"
Cool 6 Vice President, "platoon Taiwan," Jiang Yao operation, the contents of the video sites than for an "inverted pyramid": when the top is a long 5 minutes to 10 minutes of short video, then 30 minutes to 60 minutes variety shows, and finally 1 hour to 2 hour movie or a long video.
"The readers look at the top of the short video, and our aim is ultimately attracted them to develop the habit of watching long video - to reach his goal, variety shows are an integral part." He made the video site blueprint Arts depiction is a luster, "If the same television variety is Quanjude dinner, dinner, and that variety is the network efficient, more interactive McDonald's. Young people eat greasy meals, eat too need to eat fast food, prospects are not so big you say? good or bad? "
Tudou Chief Operating Officer, Wang Xiangyun homemade variety will explain the motivation is even more bluntly: "transferred to the online audience is the general trend, the user is growing, with the need, made the inevitable increase in content and form; advertisers have asked just two relative to demand, why not? "
There are different point of view. Fantastic Art Director, web content into high-Jin as a self-made variety of atmospheric video site move, look in the longer term: "Television News, Arts, TV-third of the world, variety is the biggest test in addition to news outside of the program a unit production capacity form. It is like a TV movie, a mix of art forms, methods and other elements to produce an unusual degree of difficulty. "
Come prepared not "just for fun"
Despite their findings, but we on the "cross" seems determined to win, and lofty. Then from the back of these programs a closer look, the video site on the variety of attitudes and self-investment, but also to claim: they did not come to "just for fun," the.
"We started early in the morning to prepare for the homemade variety, you see, the reserve structure of personnel will be able to understand." Gao Jin breaking fingers, "only 40% of the people from the traditional Internet industry, and the other 40% of all known from the major TV hired, and another 20% have TV, Internet cross-media experience. "Ku6 set up a 40 is the entertainment division, the implementation of production systems within the department, with producers, planning, directing, editor, director, etc., look just like a "mini" production company.
"Home" to the extent of how deep in the end? At present, network and Indah Fantastic Art team, Taiwan's "Father of Arts," Wang Wei, Zhan Renxiong together, from the planning stage, identify topics, to write each copy of the program, guests invited, the site will be sent in, which is also with the current hot-made TV drama production model is very similar. For taking the depth of cooperation, rather than go it alone approach, high-Jin explained: "field in the program schedule, grasp the rhythm, the experience is still the team we can not replace, and we even understand the needs of users."
All this is just a huge boom ambitious plans and just the tip of the iceberg revealed. Ku6 determined to "platoon Taiwan" self-made network of the best entertainment channels; Tudou said to try more variety of possible future forms; in mid-July, made the second tranche of Fantastic Art Arts Network, "Please say you love me "will be on file in the second half of this year there will be two tranches of new home-made variety, high-Jin variety even in the planning of the network television broadcast.
"Almost like genuine" TV Variety
Regardless of the video site nine-eighth the number of hidden thoughts turn to the audience concerned only with the question: program look like? Better than the TV variety to see it?
Currently there are two forms of network variety, one is like Tudou, Youku, main draft and other large events-style variety show; the other which is Fantastic Art Network, Cool 6 network, such as making related to health, emotion, fashion studio and other richer variety. The former is more preferred line activities, but potato Network "," excellent "award" as a representative, also began to develop a "pick line + network + online reality show made drama" extend the diversity of forms; the latter to "terrorist ! Health warning "for example, a program of a central topic, the two presenters, five or six, occupation, gender, hobbies or even body have different guests, the program includes debates, games, tests, expert doubts and so on, clear links , looks "almost like genuine" TV variety.
According to Yao Jiang introduced guava Taiwan variety shows now each attract 1.8 to 2 million times the stability of the ratings; excellent cool "China's most cattle people" is currently broadcast to the second period, as of press time, the second volume of the playback nearly 1,500 million; "terrorist! Health warning "on the line the first day, playing more than 3,000. Although the audience questioned the network variety, "making too rough", "full of gimmicks, funny, lacks substance," but the data, it had a viewer's attention is attracted.
"Homemade video sites to do variety, is still just the beginning, there must be room for improvement." Jin think everything there is high growth potential, there is nothing. Wang Yan Wen reporter
No comments:
Post a Comment