Chinese animation TV works rampant plagiarism, or the crux of the lack of personnel

TV plagiarism hot box office cold

Lack of personnel or the crux of Chinese animation

Summer is the most popular cartoon schedule, but time allows this summer more than half of how Chinese people are happy animation is not up.

TV works rampant plagiarism

Look at television, several pre-done a lot of publicity, is considered hot cartoon ratings were reported accusations of plagiarism: CCTV children's cartoon broadcast highlights "big mouth beep" accused of copying the Japanese cartoon "crayons small new "; CCTV Children's Channel, another China-made animated hit" Soul Window "is a copy well-known Japanese animation producer Makoto Shinkai 's speed five centimeters," the suspect; July launch of the domestic robot, Hunan Satellite TV animated "Star of the original war Ji "accused of copying Japanese animation completely" Macross. "

According to the reporter, currently there are both made three animated known as the "iron man" in the name of the animated drama. Although the reasons are not their own play, but the video site a pilot sample. Report post immediately, the audience, saying Japan's plagiarism, "Irongut train Man." According to the insiders read three sample sources, the three cartoon themes with almost twin brother.

In fact, plagiarism hot last year there have been signs. Successful landing of CCTV's "Go boy," "Eye of Heaven" has been revealing copying Japanese animation "Hikaru" "A Dream" and tell your. Then, "cat La La" copy Japan's "Sweet Private Cat"; "Five mouse," copy the United States, "Tom and Jerry"; "Legendary Pokemon" copy Japan's "Pokemon" ... such accusations can be copied discharge of a long list of list of the most dumbfounding is not even high profile, "Altman" has shown a plagiarist: "soldiers shining armor."

Of course, face a series of accusations of plagiarism, a lot of "defendant" companies have also responded, arguing that is drawing up the imitation, not plagiarism, and even pull some of the so-called experts cheer. But, just look at those video shots, merits a glance.

Box office plunge

File in the summer, there were "pulling the fierce urgency Quebec," "Tibetan Mastiff Dorjee," "Rabbit Man Legends", "Purcell number of the animal to find the Phoenix" and "Moore Park Ice century" five domestic animation movie released. "Purcell" and the "Moore Park" are based on the online game adaptation of the same name, content and images are the color of the little office, "Purcell number" grossed more than $ 40 million is the schedule, "Moore Park" may be The breakthrough, but the results and prior high-profile production company claimed "three hundred million names" still a far cry from the box office.

Compared to these two brands have online support for animation film, the other three are basically in a "hurt grandmother, uncle does not love" position. To "pull the Quebec Urgent" for example, the film investment of $ 35 million issue of up to 2,000 million budget, released one week only 1.35 million yuan at the box office. "Tibetan Mastiff Dorjee," "Rabbit Man Legends" at the box office revenue fell far short of investment.

Core or the lack of personnel

Shanghai Joint Development Center, the animation industry as a group vice president Zhao told reporters, film and television animation works in Japan, there are four success factors: cartoonist, director, brand and voice actors, which can be subdivided into the brand image and story. Four elements which are in fact behind the professionals highlighted the role. Currently China has market appeal, the cartoonist, director and voice actors are basically three blank, the only war is still worthy of a brand story. There are a lot of Chinese traditional culture of excellence for mining theme, but various animation companies have the status quo is not good efforts, but rather the Japanese animation companies in the "Journey to the West" in the adaptation of a "Dragon Ball" "Saiyuki" This popular and critically acclaimed works.

According to the reporter, Shanghai Zhang Tianxiao famous cartoon people spend a lot of energy and money trying to network to create "a famous painting" system. The system will integrate databases, libraries and trading platform for the creative one, is to effectively promote the development of Chinese animation initiatives. But huge amounts of money invested so far, is still a "uncompleted" works. Lack of expertise is "a famous painting," the system bottlenecks mouth success.

Zhao Qun that animation industry is nascent industry, the lack of professionals is a fact, will need to devote themselves to develop a number of years side to gain acceptance. But at the same time, the need worthy of attention is a quick profit. "If we are still blind pursuit of the number of minutes, even as the government's support policies are still the only measure, then the animation industry may have to go some detours." Reporter Luo Zhenguang