Wednesday, August 3, 2011

Cultural industry into a money-losing enclosure landlord should shareholders do

Easy-mediated in

Cultural industry has been a hot topic, it can be said is mixed, I have visited various cities of the cultural industry, cultural industry park deep proposition that the essence of cultural industries and how to deal with the city landing the relationship.

Domestic development of the park, from the reform and opening began, starting with the special economic zones, mainly for institutional innovation considered, then high-tech park, out of industrial policy considerations. Now we have a cultural industrial park, which is the continuation of the reform and opening up 30 years of promoting industrial development and promote policy and institutional innovation experience, specific experience in the new era of development. Culture and gathering area industrial park development in China is currently still in the first stage, the cultural industry is currently a successful real estate business model only mode. The model itself is beyond reproach, because the culture industry has its own special laws, although the Government to promote cultural industries policy instruments have some limitations, but basically in the park mode to achieve the cultural industry, the success of the real estate sector and government conspiracy, conspiracy to effectively promote the successful initial development of cultural industries, making the cultural industry business model at this stage to complete its business chain, but this is not the final model, we model the development of this park should be an objective evaluation look.

I found that the current park manager - real estate developers and local governments face a dilemma: First, I hope the world-renowned, the second is to increase tax revenue the development of local economy, after all, the cultural industry is to rely on the tax to the final assessment of the contribution of the industry. It is a world-renowned big difficulty, too much homogeneity in the case of the park, not the age of 798. Performance of the Government to fight, only one move - because the park's cultural taste well-known fight is difficult, but the scale is the people strength to fight, especially on the part of local government, now is not the latest development of five square kilometers scale, are embarrassed to say that they are cultural industries concentrated area. The so-called real estate the official from the transformation of old buildings into a new town plan made, and now you say to a break with the government transformed into artists' studios plant, estimated that he will not look the other way you are.

So, being out of the last round of real estate speculators, began a new round of enclosure. Before enclosure by the invisible money and relationships, and now by the enclosure is ridiculous programs and cross-border relationship is obviously not enough weight with the funds to the name of culture, the low-end real estate market. Transformation of the old factory has been making a huge difference between the rent out of date, and is now popular illegal use of industrial land, a large number of construction to achieve "world-class facility suitable for human habitation", the public green building community to "cartoon theme park" and was able to take below the average market price of residential land. There are too many to name of the real estate development and cultural patterns, polite will seriously consider how much money the culture name for the sales end of the first, bluntly put up sales offices directly to three words even if the culture museum Industrial Park has. Bizarre, from the government authorities to the passerby, it is easy to know which is the developer of the trick, but in the cultural industries have a high degree of "correctness", and urban development under the temptation of the important soft power, had the same forward Who can not go past the strange trajectory, so they out of a unique culture of the Chinese real estate industry model. But now the key is not to stop afterwards, but continue to expand investment, and let the real estate business and understand the culture of the intellectuals understand the collaboration between developers, local governments, while strict professional supervision, the parties to carry out financial operations transparent .

But now most of the cultural industries sector has a large real estate companies, real estate sales still rely on the enormous benefits to compensate for annual losses of cultural industries, and cultural industries and the government just simply become an important excuse to get cheap land and means. In fact, culture is a good business, a quality cultural industrial park in the domestic market, a good chance to become a major listed flagship. So, do not remember to do every day thinking about the cultural industry park landlord's dream, to do landlord will lose money, but you will make money when it's shareholders. In this area, if there is new investment in, not when the landlord, to become a shareholder.

No tax is due to a collapse of cultural enterprises, so many cities in the implementation of supportive policies by the rent-free rent for cultural enterprises in fact not much help, the company's biggest problem is cultural survival. If today we are in a second and third tier cities are prepared to do a cultural industrial park, and then trying to get some cultural companies to enter, you have to consider: how they survive? They live in front-line cities are not down, went to second and third tier cities is unbearable, but the problem is not without solution. Government should strictly real estate, you can take the land, but must be part of the money threw to set up an angel fund, the investment operation of 30%, 70%, this will be the beginning of a successful industrial park. If within three to five years, investment in all the park's cultural institutions, not only to cultural enterprises such as simple concept, three years after the park which will really grow up big business. Then the ripple effect on the natural products that people enjoy, the government may tax. Before I can see all the success stories are improper because the park landlord as shareholders. This is in Beijing and Shanghai are very successful case: If you have a park, but also a shareholder, there is a lot of freedom. Meanwhile, the industrial park has a very wide range of models, but the most direct and valuable cultural industry is a combination of research class.

Only the landlord is not limited to, the development of cultural industries in the real estate crisis of the park can be transformed into an opportunity for the development of cultural industry, government, society, culture, business, real estate agents from each of income, everyone is happy.

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