Movie marketing into the "micro-time" manufacturing topics by celebrity

Celebrity users create interactive topic

Movie marketing into the "micro-time"

Since the micro-Bo become public, especially young people a part of life, the film promotion quickly followed eyeing this position. "Let the bullets fly" pictures in the microblogging rumors, "love" written large sun Yapeng Faye Wong's "micro-Love Letter", selected by micro-Bo Wang Xiaoshuai film actor ... by celebrity, create topics, users interact, etc., new microblogging has become the new darling of film propaganda.

Popular microblogging marketing

The past two years, before the film release will be invited to a special Internet marketing company in the microblogging of publicity, many network marketing companies to forward, comments, etc. as a weapon, create topics, rendering reputation for marketing and microblogging marketing forum, so the film In a circle a circle line to spread, board microblogging "hot topic list," costs from 30,000 yuan to 18 thousand dollars. "As long as hair and movie-related to it, and will soon have the same content to 'Yi Zuo', a large number of zero fans users forwarding to forward the praise of the film club, rival movie bad reviews are all tasks." Micro-blog interactive and spread into a film "viral marketing" is the best carrier.

Small pieces to break

In February this year, "love" is regarded as successful examples of marketing, which is characterized by the use of microblogging interactive publicity. To tie in with publicity director Zhang Bai specially opened to it, and close interaction with the fans. When Faye Wong and Eason Chan as "love," sang the theme song of the video was put up microblogging after the date of forwarding capacity reached 10 million. Many industry sources, microblogging marketing for small and medium-budget films, the part of "Small is Big" and "high cost" of publicity. "West wind" producer off Aditya said: "" west wind "small and medium-cost production, box office goal is billions of dollars to promote the cost is relatively well-off. Compared with traditional media placement, microblogging promote cost-effective, and the 'small boat U-turn 'to do offline activities, how much money it would take. "

Propaganda film varies due to

A producer of anonymity, said, microblogging propaganda films vary due to "small cost of the film, online broadcast, with good microblogging can work; like" Let the bullets fly, "of this size, microblogging role does not. "microblogging publicity still be well," microblogging is double-edged sword, all publicity is certainly the beginning of 'Every potter praises his' use of users of herd mentality, but be careful to be used. such as the "west wind", the book microblogging high group said it was 'for God', refers to the 'neurotic, unique temperament', comment back, forward, almost interpreted as 'arrogant', and equal to his own stand on a high get down, the audience will inevitably feel cheated. take this degree, is too subtle! "

Reporters Zhang Yi