Zhongguancun electronics stores nationwide electronic information market is known as a "barometer" said. Last year, the book is still here, darling, the brand book of the counter occupies a prominent position; now, the hottest selling is based on Apple iPad tablet PCs, and represented a variety of smart phones, Zhongguancun is now one of the few book counters all labeled price discount advertising.
The face of strong competition in the Tablet PC, once to promote a "portable library" of e-book industry, and now slowly cooling, sales continue to decline, dropping lower and lower prices. In this competition, where the book lost? Has burgeoned GUIDEC book will repeat the mistakes? In addition to e-books, tablet PCs will become the Terminator who?
"Apple" injured by the "HW"
July 29, the industry leader in e-book published Hanwang Technology reported a first half loss of 173 million, while last year the amount of HW is more than 86.87 million yuan profit.
Why e-book industry has been at the top of the HW will be from a profit to loss of a great reversal? Some people say, is the "Apple" injured by the "HW", Tablet PC alternative is one important reason. Yingjian Hanwang Technology Chairman also acknowledged that Apple iPad tablet PC prices and the impact of increased operational costs Hanwang itself led to a loss. To meet the iPad2 market, Apple takes iPad1 down from the lowest 3400 yuan to 2800 yuan, making the price of Kingship in the same electronic paper book immediately felt the pressure. In response to the impact of tablet PCs, e-books began to collective price. May 13, Kingship's book significantly lower prices, the highest decline of more than 40%. Subsequently, Newman, Patriot and other companies involved in e-book products, prices have to follow suit.
Although the price is to open the mass market, but consumers are not grateful. The Costly substantial price cuts also aggravated the Kingship of the loss.
Zhongguancun and sell a tablet PC and e-book counter, salesman Liu told reporters: "e-books, sold a day when most fire dozens, and now can not sell a few days but now flat PC shipments in the 300 a month or so. "
"These acts of price promotions e-book business is a suicide-style marketing, trying to use the honest price of dying to get consumers 'moving'." Mobile Internet Industry Association Deputy Secretary-General Huang Yu contends that the e-book companies are forced to. " hopelessness ", fail, history will have to exit the stage. It is reported that recently the Founder, the Patriots are the two companies to divest its books in the hardware business, now in inventory liquidation phase.
It is reported that Apple's July 19 release of the data in the third quarter rose iPad tablet PC sales up 183% to reach 9.25 million units, accounting for the business computer market worldwide flat 61.3%.
From selling hardware to selling content into
"E-book industry is a hot - hot hardware manufacturers, content providers do not follow the heat up." The official said that many hardware manufacturers in the high book profits when the swarm, formal, cottage killing hundreds of brands together, we all go on the hardware price.
Patriot Electronics Technology Co., Ltd. Vice President Leijun that this year the domestic electronic reader if sold 100 million units, flat with last year, even good. He said that domestic electronic readers' experience is poor, the price is too high, can not find the content to see ", the three chronic illness led to the market is not done.
The iPad tablet profit in addition to a one-time gain from selling hardware, high profits, but also from selling music and other rich content applications, which become repetitive continuous source of profit.
Ying Liu Jian said, "Kingship to change the business model, to be sold by the end turn into a pure sell books, sell content." But he also admitted that "this transformation is not easy."
Evidently, the vast majority of electronic manufacturers is not large, has always been a driving force of hardware, content, just the hardware add-on service. Large companies such as Shanda, HW despite their electronic bookstore, but the basis of quite solid, content-rich enough, and can not attract the consumers pay.
The plight of today's e-book, reflecting the long-standing domestic electronics production industry chaos. Once, pager, machine learning, GUIDEC, Internet and other markets, manufacturers are rushing into, until the time and nobody cares about the product can only exit. Various manufacturers just want to take advantage of new product market boom triggered by earn processing fees. The implication of a real electronic product market prospects and business opportunities, and industry chain development capacity and there is little follow-up care. It is for this reason, manufacturers was repeated before the learning machine, the tide from low tide GUIDEC.
Who will be the impact of tablet PCs
Apple iPad, driven Tablet PC swept the world in order to seize the market trend Thunder in the field of personal mobile electronic products caused a revolutionary change. Yingjian have to admit, "iPad launch later replaced by five things - digital cameras, game consoles, the Internet, MP4 and e-books."
Relative to the above five kinds of electronic products with a single function, the Tablet PC is more like a collection of them. For fashionistas, the Tablet PC to meet the entertainment needs of anytime, anywhere; For business owners, the Tablet PC has some office documents, text input and other processing capabilities; for the love of reading groups, tablet PCs can offer better service to read and update Ying reading experience ...
No flip, no keyboard, the size of like a magazine, the Tablet PC is the advantage of the Internet are not available, while the same move with its online capabilities. So some people think, following the book, the tablet or netbook will be the Terminator.
"If you think the iPad can play games, watch movies, you OUT." Recently, the edge of the ocean in the Beijing Fourth Ring estate product experience center, the reporter saw account managers are introduced to consumers with the iPad far in Hangzhou In the sale of real estate, his fingers on the screen of a program, each city's real estate map, sales at a glance.
Beijing Benz 4S store a sales manager also took a hands iPad: "The iPad is used to office, after the car in the Mercedes-Benz 4S shops, businesses operating in the iPad." In addition, Beijing Hyundai, Dongfeng Honda In using this model, based on the iPad mobile Internet as car sales model.
Patriot Electronics CEO Qu Jingdong that the "melting music, video, books, games and mobile commerce capabilities in one of the Tablet PC will become the first choice for many Chinese consumers, the mobile terminal."
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