Following the Huayi Brothers, China policy after the film and television, film and television media stocks NGN. August 3, leading enterprises in Beijing China media industry, media, landing light, the Shenzhen Stock Exchange GEM Exchange. Enlight Media to be issued 2740 shares, the shares of the issue price of 52.5 yuan, to raise funds this time reached 14.38 billion yuan. From the opening day of the situation, opened at 70.88 yuan on the first day opening, closing up 40.95% to close at 74 yuan / share. Known as the "Zhibofenli first unit," light media, has become the third film in the mainland-listed entertainment company.
Light on the first day of listing the media to show good record, 5 days after the listing is still being sought. Click on the first day closing price, Wang Changtian light media net worth 4.164 billion yuan, chairman, has become the first private television production area rich. The same day, the media market for two years before the light of the Huayi Brothers, the closing price of 15.93 yuan per share, up only 1.15% the previous day.
As the third film in the mainland-listed entertainment company, Huayi Brothers and the light can go beyond the Chinese media strategy video? Behind the surge in pre-market profits if there are potential risks?
"Not bad money" is also listed positive light
Enlight Media's prospectus on the show, since 1999, Enlight Media has developed a total of 16 conventional television programs including "Entertainment Live," "Billboard Music" "Best Live", "Television Billboard" and other well-known programs , has become China's largest private media and entertainment company. In 2003 its advertising revenues more than $ 250 million range covering more than 300 broadcast television stations. While still continuing the program with 11 units, covering from 27 provincial channels and 26 provincial capitals channels, channels 214 municipal and 40 county-level channels, the daily frequency of 683 premiere. This series of results, not only hold up the light of the media visibility, but also its value.
Investment Advisor in the culture industry researcher Chen Zheyan analysis, as the company operations and profitability of the good, the higher position in the industry, the production of cultural products in the market more competitive, which can affect the investor's investment intentions The bullish trend in the future. This is also listed on the first day of the media light the reasons for rising stock prices.
Operating conditions from the point of view in recent years, Enlight Media is not short of money, but why go public for financing? Which have investment advisers that market to improve the business, improving the visibility at home and abroad to promote their business and so have a positive impact; In addition, the listing will be a good investment and financing platform for the future in industry or cross-sectoral integration, but also for the original shareholders rapid accumulation of wealth. Overall, similar to light through media such as private enterprises listed, to better improve their visibility in the industry in a starting position in the future can make better use of investment and financing, and brand advantage. Wang Changtian said, by listing "on the one hand to raise funds, thickening of the light, the media's financial strength; other hand, the market can bring more resources to give the media a great deal of light incremental business."
In this regard, the development of the whole enterprise from a cultural background and current situation, Zhangjiang Art critic believes that in recent years, the state's efforts to support cultural enterprises is relatively large, film and television media companies must seize the strategic opportunities of this development. "At present, our entertainment media company in the confused, they become standardized listing, to the distant future of a channel, but also in the current era of capital operation, the vast majority of businesses must go a step." Zhangjiang Yi said.
"Television media troika" of the business have different emphases
Light after the media market, public opinion and it Huayi Brothers, China Film and policy known as "China Television Media troika." Some media will focus on the Huayi Brothers Media Wangzhang Tian Wang Jun and light two people who keep doing the two compare. Three film and television media, with what their profit model?
Interview, Shenzhe Yan told reporters, the media is a media and light entertainment as an integrated cultural enterprises, with its entertainment and media background, with the Mainland, Hong Kong and Taiwan, Japan, Korea and other places artists many opportunities for cooperation, coupled with its unique the industrial assembly line entertainment systems, to develop rapidly; and Huayi Brothers impressive performance in the movie, called "the first film stocks", the main advantage is realized from the screenwriter, director, production to market promotion, cinema distribution, a complete production system; China policy made through the film and television drama, co-drama, drama purchased three businesses simultaneously, production and sales of both domestic and overseas markets simultaneously to achieve the television industry, the size of development, as "the first TV series shares."
Over the years, Enlight Media is the main business of television and film and television drama production and distribution investments, TV programs, performing arts and film and television drama is the company's three media content products, the three businesses in 2010, the proportion of revenue were 57% , 10.81%, 32.19%. Listed on the first day of light appeared in the media significantly raised over the situation, Wang Changtian had told the media that will light the media raised funds for film projects and e-commerce companies, but will not invest in cinema. Before the light of the media mentioned in the prospectus, the raised funds primarily to buy television, which Wang Changtian admits, now light the media has set up 142 channels for the network together, providing six hours a day prime-time television content. "I need to do now is to buy TV shows, and then sent to TV stations, we were only 40% of advertising revenue."
Many people take the light compared to the media and the Huayi Brothers, and the listing, the formation of light across the Huayi Brothers Media will it impact? This Shenzhe Yan has a different view: "the light of the media cover a wider business scope, including not only film, television services, including business events, artist management business, operations and other new media, entertainment content to its main industrial assembly line jobs cultural production, this business model has a certain consistency, all sectors can complement each other. "Meanwhile, Chen Zheyan that" Huayi Brothers mainly production of film products, and has a distribution from the products produced to promote the full production system, therefore, although there is competition between the two, but it is not the opposite of the impact, both the unique marketing channel and marketing tool. "But Shenzhe Yan also said that the light of the media business risk also exists in the business model , although the full complement of the link, and once a part of a larger problem, other aspects will inevitably be affected.
There are also competing for the future to see the strength of venture capital
For the light of the media market, most people think that China's TV media "Zhibofenli" victory. Insiders said that the media not only benefit from this light, it is different from other media to create a profitable company - not directly sell programs, but in programs for advertising time. This profit model generally investors are optimistic, but there are agencies expressed concern about the future of the media light. Some analysts believe that the current Zhibofenli, private enterprise can not be involved in media policy platform, the media is also a light dance in shackles, and local market growth is limited, should not be overlooked in the open market, the potential threat of direct competitors .
Enlight Media's shares for the current observation, Chen Zheyan that investors expected a better short-term capital market volatility experienced strong unlikely. When it comes to light how the future development of the media, Shenzhe Yan said, "the light of the media and entertainment development model of industrialization is an important factor in the development of their access to one, a media company can not be limited to production of high quality cultural products, but also has a strong product promotion capabilities. "
Clearly Zhangjiang Art critic, film and television media companies need to clearly understand time: listed is not the purpose of listing is to obtain a higher platform, is through the market, further forging its own internal strength, such as finance, management, direction of investment and so on. In this regard, Chen Zheyan agrees: "Television media industry should adapt to market-oriented operation mechanism, to achieve production, sales, promotion of a complete industrial chain model."
Zhangjiang Art further stressed: "listing, the maximization of the interests of the shareholders must be pursued, how can these entertainment and media companies to obtain shareholder support continued to be upright their business, must be in content production, dissemination channels is more the aspect of big effort because it is easy to use shareholders 'buy' and 'sell' to express their views. "But at the same time, he said, entertainment media companies from abroad have walked the streets of view, China's film and television media companies development is in a period of rise. This process will be very difficult, there will be twists and turns and even repeatedly. The reporter in the Fan
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