Shu-Lok
Military stand-alone game in its heyday had already emerging, and in today's online games are also popular game manufacturers to develop game types. To a local area network from a single battle of the game, to now the market is operating or developing the colors online, the intersection of the military and the game is deeper, and even now there are many military forces began to use games to train soldiers related to military quality.
July 30, by the Nanjing Military Region, jointly developed with the Wuxi giant military theme games "glorious mission" together Liberation Army "warriors" fighting vehicles held in Shanghai, a game show appearance, the focus of audience. It is the "glorious mission" in the domestic game's debut in the show. And in early July, this is mainly used for daily training, the PLA officers and soldiers, prominent characteristics of China's military, reflecting the growth process the soldiers barracks, the military scene animation and voice theme online games once appeared, had led to widespread industry hot The industry view is that even to the game as the tipping point, then, the domestic military theme games or will enter a period of explosive development. But industry analysts said the boom is actually hidden under the rocks.
Military online games staged a "Phalanx"
Since 2008, the Korean agency Tencent game "Cross Fire" after the listing, the domestic online games market military themes exponentially year by year, fast growth, the fierceness, the domestic online gaming industry and contribute significantly to the MMORPG (massively multi- people online role-playing games) and casual online games not much. According to incomplete statistics, during the first half of this year, a total of 10 balance FPS (first person shooter) launched a new tour.
Military theme games in stock-market boom in the lack of many first-tier game makers. In addition to the giant's "glorious mission", the Jinshan's self-developed "blood clan", Sohu tour, a grand game of the century agents of heaven and Thunder "Battlefield OL", "surprise storm," "Storm Theater," "Big assault "and many other military online games also are concentrated in the first half of the end of the stage. Shanda said the second half will launch the "special war pioneer" and "an alert" two military online games.
In this regard, insiders predict that the next few years, online games or military will gradually catch up with the turn-based online games, online games to become the new main product. From existing statistical data, this prediction seems increasingly likely. According to Baidu Data Research Center released the "first quarter of 2011 the gaming industry report" shows that the entire first quarter, the main type of online change significantly the pattern of attention, with "Cross Fire" as the representative of the popular shooting game to promote leisure substantial share of online attention increased, reaching 49.9%.
Market hot conceal "dead"
In fact, in a military theme games in addition to the key points of concern "glorious mission" of the release, but also because "Cross Fire" in this years success. Tencent said in April this year, the number of online game at the same time historic peak reached 2.7 million, the results for the first time such a game out of the shadow of a niche game, but also inspire other game makers compete for admission of ambition.
However, the success of a game does not prove that this category of game players market has matured. Analysys think tank from the data that in 2011 China's online FPS / TPS (third-person shooting game) incremental user market of 50 million, and only in the first quarter, "Cross Fire" incremental users has been reached 400,000, from the data, this year is less than half of the time, leaving room for other manufacturers of incremental users only the remaining 10 000 only. In such circumstances, military online games market is bound to usher in a new wave of product segments, and the overall market segment is also more emphasis on products for the primary user.
Throughout the company recently introduced a new series of military theme games, on the development of its user groups were significantly targeted. Such as air network "tank world", mainly through the realistic view of the world lost a big issue for the military men; Shanghai Zhen Yu's "global mission" by the new "fire barrier" concept to attract the pursuit of "Hollywood style" film performance practices players; the "glorious mission" is to develop fully for the military, covering military, political and other basic knowledge to meet the military training and entertainment for the main purpose is to their professional development with the U.S. Army's comparable to similar games, opened the domestic online game market had never set foot in the military. Development objectives such targeted users of R & D and marketing strategy also made a very effective market returns, said to be "tank world" online has now exceeded 100,000.
Even so, the "dead" is still widespread in China, the existing more than 100 million gamers, most role-playing games of senior players still are not currently attracted to the military game. But more critical is that most games should be the military loyal customers e-sports enthusiasts, most of the recent military theme online games hot that cold, in their view, the traditional, classic gaming games compared to military class currently on the market appear online games are not too satisfactory balance is difficult to reflect the e-sports to pursue fair and equitable, especially the online payment models in the props, the game balance is a very major damage.
Urgent need to enhance the game's balance
Used to play the game the old games users are aware, is mainly ordinary online games against human and machine, through the endless upgrade, upgrade skill to achieve the purpose of entertainment. Other military FPS online games is the people through the machine and competitive information technology platform to achieve the purpose of confrontation, according to the popular image of the players saying is: "online games grinding time, FPS grinding technology", and this difference in the nature also allow players to balance the military games and athletic needs far more intense.
But the domestic game market online games appear on the military products, the majority of MMORPG games, and in the past, like with a free swim, as the main props pay income model, that paid a lot of players can enjoy the game the "preferential treatment" and easier to get the game in the victory. Thus, in the pay-mode props, military online games free players and paid very difficult to achieve an absolute balance between players, which makes really want to enjoy a fair "fight," the players in such games are not allowed in military do not stop.
Even more critical is that despite the current domestic military online games market has shown a breakdown of the trend and achieved some success, but overall, the overall market level is not high, mostly for some very junior shooter difficulty of the game is weak, no strong antagonism, similar to the traditional MMORPG online games and shooting games of the primary "mixed body", this "hybrid" although it may in a short time attracted the transformation of the traditional MMORPG gamers, but once these the cultivation of such games by players, realizing that the real fun of the military after the class online, but will despise such primary products. At that time, the domestic game companies if it fails to achieve breakthrough upgrade product quality, it would mean that the military had just set off a wave of online games may soon be vulnerable products, the "tip of the reef," the extinguished.
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