Phoenix has the former deputy director of LIU Sohu video channel to debut as director, has created "a tiger" "Qiang Qiang", "Phoenix Vision" and other programs Chun did not feel they have a secondary business sentiment, but "because in Phoenix from 2007 onwards for me personally, no challenge is stagnation." For the current "network war", he said, which is the traditional media is undoubtedly a fatal blow, he told reporters talked about the "network platform interaction" and other new media to run mode.
Internet-profit model
Reporter: Phoenix we are also very like to watch a documentary, and in this respect you a lot of experience, and now he moved to the network will continue this advantage?
LIU: Sohu entertainment in the past to do a lot and I want to go after the special qualities of a documentary entry Sohu, I was vice president of the National Association of the documentary, I think the Internet is having a documentary across the spring, because the TV advertising by the ratings, can not be any TV documentary broadcast in prime time, but the Internet's mass storage and ultra-theory, the carrier via the Internet to obtain their own space, I rely on documentary force, I think after adjustment, to the end of the year Sohu's documentary channel video across the Internet will certainly there are more advanced.
Reporter: because of the Internet video advertising revenue model, or by the Internet documentary profit model is like?
LIU: In general, the documentary as long as six months to a year of raising period, the influence of very large customers, and historical documentary audience loyalty is very high, so now we want to introduce the concept of the Internet media such as Sohu and then be large view window to launch our own documentary.
Reporter: Thunder are listed, more than 50% advertising, 20% is user fees, and 20 percent are online, Sohu video business model is like?
Chun: the world of TV models on the two charges, one is advertising, which is totally need ratings. There is a cable, pay TV is that both sides split, so the way of success fee of U.S., Europe, many of the audience fragmentation, high-end media, we know National Geographic, Discovery Channel, History Channel U.S. are like. I am not very understanding of new media, but not about the future of online video profitability of these two modes, one is the advertising model, and the second is to click pricing model.
Reporter: video site is a loss, you feel Which sites have limited the profitability of balance it?
LIU: I recognized the U.S. capital market, especially through financial innovation and financial instruments to encourage innovation in the human, such as FACEBOOK profit model where, in the end is not how much money, but earn a lot of money than the market value of the traditional industries is much higher . Video network even if a loss, as long as the capital markets recognize it, like Sina microblogging, where the profit model, we can not see, but we see the market valuation, this is a trend.
The rise and development of new media
Reporter: Are you the decline of traditional media and new media, the rise in general?
LIU: This is a really long time I thought, I come here, so much choice that I chose to Sohu as new media. However, the decline of traditional media should not say, should be attributed to reduction, at least for a long time television and newspapers will exist. Japan than we have developed, but Japan is the world's press power, because the degree of aging in Japan is very high, more than 40 years of media consumption habits are based on their own habits, my father read the newspaper now, our generation old watching TV, so there is a great contribution to traditional media. Precisely because the Chinese aging society, the face of an aging product has a unique value. Around 2020, China entered the aging society, these people are the real consumers of Chinese TV, so TV in China, there is no survival.
Reporter: Because click-through rate increase or decrease is directly related to the survival of the video sites, video sites if you think the future will be as original content for shuffle?
LIU: That's for sure, now in the stage of full competition, generally resulting in a fully competitive field thirty-four industry leader, the future of competition I think we must rely on several methods: one is through technological progress, is more convenient to watch; there are quality products that they are genuine; there is a difference. I guess all the video sites will increase the proportion of home-made programs, home-made programs can be relatively cost control, marketing can be mastered, another home-made programs to form the exclusive rights, there are iconic.
Reporter: how do you see the triple play of impact?
LIU: The real change is the triple play, especially the future of mobile terminals, we recently on microblogging, social but also in addition to access to information, I think the future will become increasingly clear windows mobile, triple play and video viewing times throughout the habits have changed, the triple play of TV industry is a shock, but the TV people are information providers, is the terminal, so the demand is also increased. And text, as portals to the traditional newspaper is certainly shock, but rather for the author to obtain a very good opportunity to be tied to the long era of triple play of television in terms of an opportunity, and hope that our television counterparts arrested live this opportunity to create their own better interests.
Hong Kong Daily News reporter Zhang Xia
No comments:
Post a Comment