Hisayoshi: Open era achievements in comedy as a comedy director did not want their own stereotypes

Hisayoshi the development of the domestic comedy mixed. Bai Jing Union newspaper photo intern reporter

Hisayoshi director from the 1990s has directed a lot of the classic sitcom, forming a "frolic through the edge in" the still-style comedy style, especially in the "Wulin" impressive, as China's representative works of modern comedy. Recently, Hisayoshi guest Jinghua tea, said his latest film "Crazy dinner," the shooting situation - from Fan Wei, Huang Bo, Liu Hua, 12 Stars star, has taken more than half, ready to enter at the end of the Lunar New Year stalls. Film to a dinner for clues about a place full of variables in 12 hours the story, and metaphor in laughter the moment "Fudge speculation" phenomenon. He said it is the open era, the achievements of the current comedy.

Fan Wei, the film becomes Huyou

Recently, Hisayoshi director has just signed with the Lianhua League set up its own studio, Hisayoshi said to himself, "frolic through the edge in the" comedy style in the end. Comedy frolic, dialect atmosphere, cultural diversity is still King usual comic style, he said: "I only put a movie as a fun game," Legend of Martial Arts "at the box office is better, let me in the future to get more creative freedom and space, this is my most valued. "

On film, Hisayoshi said, "dinner Crazy" by Fan Wei, Liu Hua, Huang Bo and other stars. Fan Wei played "Big Fudge" feng shui, fortune-telling people in the restaurant, Huang Bo is played by a strong star vanity, in addition to restaurant owner, Hyun-rich upstarts, lovesick young people, such as different cat burglar figure. Hisayoshi said: "Fan Wei Zhao until being fooled, this time I let him come Bluff, playing a different kind of spiritual master of style." Hisayoshi said, that every play has its own distinctive comedy starring style, such as Liang Guanhua, Han Tong-sheng, Liu Ya-chun, the old drama of bone, they portray the characters have unique comedy experience. Hisayoshi said: "We crash a lot of spark to make this film covers a wide variety of comic art." He said, the film of the rice is still followed, to the audience into a never seen this life, "Bureau "," "Crazy dinner," alluding to attitudes of life. Some people want to borrow money through the dinner fortune; someone wants to look at work by mobilizing the dinner; someone wants to become a star through the popular night dinner. "

Commercial films like big stuffed buns

The film version of "Legend of Martial Arts" aggressively after the King's new film has yet to face no small pressure on ticket sales, but is still King admits "Aishui Shui" is "I do comedy, or for their confidence, we have been discussing the commercial films how to do, what the audience likes the film, I have always felt that commercial cinema is a bun, thin filling and more, people like to eat. to do the film, as if to give people good food great Baozi other words, You have to have respect for the public interest and I believe this film will be brought out to the audience in the New Year meal files show for Comedy film feast. "

The real life into the film

Hisayoshi that play with their same previous comedy, black humor and irony are the reality, he said: "Every viewer can see themselves from the film, including myself, I will own experienced added some facts and I think we live in a flooded flicker, the era of speculation, now no matter what people all have their own variety of entertainment, everyone do not know what busy, busy but bored. Ye Hao secret things, unspeakable, we all will go up in a dinner to express a variety of things, so every little bureau, can express some of our more or less realistic, very interesting. There are a variety of our film bureau, has fooled, exaggerated, chasing fame and fortune, show off their wealth, lies, etc., are all the usual experience, experience we are not like to take comedy to mercilessly castigate these phenomena , but in a good show of mockery to those in front of everyone, this is the comic effect. "

Do not want their own stereotypes as comedy director

Mention Hisayoshi, most people think of are his comedy, but I still respect but then one is not very well known, is not fond of comedy films. This was taken in the 2001 movie called "Plateau Dream", about an old soldier driving a new car into the possession of two tasks of the story. In the film, veteran Cheung Chung Leung Richard to their precious life promotes the growth of new recruits in the small north, showing how this should be reflected on the extraordinary work of their own worth and realize their ideals. Hisayoshi had been a car soldiers, all emotions have their bets to the film, and that he said: "The film offers a five-day story of two characters show significant changes in his life, each lens contains joy, bitterness, growth and the youth praise. "Hisayoshi that do not want to own stereotypes as a comedy director, but wanted to try to emotion, history, character theme of the works.

The time is ripe to return to sitcom

King is the director of military status is still, for the military instinct, he hopes to add more social responsibility in the play things. Shang Jingsheng in 1958, his age, most people have felt the impact of time changes. From the educated youth to the military, soldiers from the Sichuan-Tibet line car to the PLA Institute of the Arts students, from fanatical "young artists" to the Political Department of the Air Force's literary soldiers, more than 30 years experience is still too many people have changed King , but never changed is his dedication and love of art. Hisayoshi said: "I still watch Charlie Chaplin movies for the first time by memories of the shock, I suddenly see the light, the original exaggeration, imagination, and humor can be extremely absurd to such an extent, this is really eye-opening to me can be sure, can not be closed to create close to people's lives, in line with the public interest, while promoting the Sound of Music, castigate evil of good comedy and it was open era, the achievements of today's comedy, but now the sitcom in broadcast the link is not being taken seriously, I have a deep sense of frustration, so do not want to make beginning in 2007, a sitcom, if future broadcast environment can be more relaxed, sitcom themes to a broader, more able to open a joke bold, I want to do a sitcom. "

For her daughter to take a famous name

Hisayoshi in the movie "Legend of Martial Arts" exhibition Hydergine daughter, but his daughter has become the most from the name of the King is still hard to deal with things. As the "Wulin" box-office pressure, Hisayoshi named his daughter said with a smile, "is still billion" and later turned millions of box office. Then gave the child is still King renamed "still two hundred million", and indeed gains across the board to 200 million box office. Then new movie release, the daughter's name is also changed? Hisayoshi said with a smile: "To be honest, it did not give daughter a name, mainly thought good. This child is not easy for me, so she always wanted to play a loud good name."

The reporter Zhao Nannan

■ Dr. Tea Notes

Punctuality due to military style

Still lead guest day is very far from the suburbs of Beijing's drive over the studio, as film is very tense, his time is also repeated in the previous communication, they finally finalized. The staff has not been fully in place, 20 minutes ahead of him alone in the hall. He said he became a soldier for many years, when a soldier must keep the style, not only early evening. Over the years, he has maintained a military punctuality style.

Dr. Xie language tea

China topped the TV ratings world alone over 40 million people love online video

China topped the TV ratings world

Love alone over 40 million online video

(Reporter Li Lei) by the China Radio and Television Association, China International Television Corporation, CTV Television Productions Ltd hosted the "drama led the world - foreign TV Industry Report" seminar recently held in Beijing. The report notes that in 2010 China's output of 436 drama, 14 700 sets, 40 sets per day, an average of about 34 per set, is the world's largest producer of television; China's drama about 5.1 billion yuan of total investment , the average production cost of each episode about 35 million; TV's total sales revenue of approximately $ 6.2 billion average episode of 42 million; TV advertising revenue of about $ 30 billion -350 billion, accounting for more than television advertising revenue Banbi country; China has 1,764 TV channels, broadcast TV more than 5 million annual set of accounts for 28.4% of total broadcast for the world's first television broadcast power; China's TV audience ratings of all programs total 31.8% , the world's first television ratings a big country; With the rapid development of Internet video, the Chinese television market of television channels from a single extended multimedia market.

The report notes that in 2010 China's online video space has changed dramatically, the core of the Internet on the TV and the TV audience of large-scale resources occupied on the television industry had a tremendous influence and impact. According to China Internet Statistics Center, 2007 China's Internet users use online video for the 161 million people, after three years, to December 2010, China has increased the number of video users 284 million people, nearly doubled. More than 40 million people as the "exclusive online video community," that they only use video instead of traditional television networks.

Tudou early 2010 to spend over a hundred million buyout CCTV-opening drama "myth" of online copyright; later, Prime sun Culture Communication Co., Ltd. bought the four famous network of copyright, right of distribution network spread, the non-exclusive broadcast right to upgrade to the case set a high price ... 2 ... Internet TV rights price increase. According to statistics, the network television rights for all total income in 2004 only a few million in 2010 has increased by leaps and bounds to tens of millions.

The report notes that income has also been upgraded video site, no longer limited to advertising revenues, paid product profit model is gradually clear. In addition, to seek differentiation, develop loyal customers, "network made play" is also underway to develop. A lot of video websites and TV drama production organizations formed a deep strategic partnership, "the network made play" from the "grassroots video" to change the direction of quality repertoire. In user media consumption time is relatively fixed, the network video as a new form of video consumption is inevitable to compete with traditional video media consumption time users of a certain impact on traditional television. Therefore, the video caused by the network a series of profound changes in China's TV industry, the Chinese television industry, China's video industry and the management must attach great importance to deal with them.

Cui admitted "anti-Ⅱ" bloody: We are not inciting hatred

(Correspondent Jin Liwei) "My father is the bench", "China's," "Never forgotten designation" and many other television show of the war have been broadcast, the audience set off again, "war work" hot. Cui's "oral history" team will also carry the documentary "My War" effect, a more detailed, vivid stories and images and then produce a 30-episode "My War Ⅱ", 9 The first thing the audience through the network .

Last year, the historical documentary "My War" in the cui and "oral history" team took eight years of hard work produced is a "closer to oral history," the documentary attempts. Describe and record the footsteps of history continues, in September, "My War Ⅱ" (hereinafter referred to as "anti-Ⅱ") first meet with the audience through the network, "My War" is about the animated version produced, the documentary film "Hengyang Wars, "has been introduced.

As "my war," the chief planner, Cui admitted "War Ⅱ" described the bloody and brutal war feature films and TV series more than the shock. He said: "I am very worried that young children have no willpower watching this film, we even confused, so if they would want to tell them the truth? Will not cause them distress? Finally, we choose to tell, because not say not. It was a true history. We are not inciting hatred, and do not want to simply provoke hatred and confrontation, we want you to know that the war on the human impact on how serious harm in the end how long. looking back, is forward. Tuo Dostoevsky this sentence tells us about history, we know come from, where should the whereabouts of each person should have precise positioning, you have the ability to look back, to know the current You are here, only the capital to move forward so-called history and then 兴 know. "

"Anti-Ⅱ" seeks to minimize a wide range of topics related to the war, ranging from 1931 to 1945 national resistance, collecting more photographs and images to be retained and to their audience in the most authentic and complete memory of the war. If the outside world has been that the 731 is no survivors, but "anti-Ⅱ" to interview the personal experience of 731 bases and troops left alive out of the labor good constitution, asked him to tell that part of the gruesome truth about 731. "Anti-Ⅱ" the most important task is to "my war" involved in some battles, depth, zoom, thinning. In the "anti-Ⅱ" in, will show a relatively complete story of the Chinese expeditionary force, with the "expedition", "Savage Mountain", "clouds of war" and 6 sets from different angles about the brutality of the Burma war. "Anti-Ⅱ" to show more scenes of war, especially the battle several times, such as the Battle of Shanghai, Battle of Changsha, Hengyang battle, Battle of Kunlun Pass, etc., the interviewee are witnesses of the war, in order to show them more vividly Nine Lives of a unique experience, "anti-Ⅱ" the stunt with more sophisticated animation techniques. In addition, the "anti-Ⅱ" also seeks to reflect a different perspective from more war, an interview of former Japanese soldiers Jinzi An times, Yoshio Suzuki, will talk about himself in the cruel burning and looting, from an ordinary Japanese youth into a "devil" personal experience.

Network new language read: "playfully" metaphor charismatic characters

With more and more Internet users, Internet users wisdom and writing skills have gradually been excavated, thus forming a network of unique language system. This network brings together some of the recent popularity of the latest vocabulary.

Injury can not afford: a new network buzzwords, initially in the bean, the school on the title of the article in the form of popular, known as the "school body." "This kind of injury you can not afford to xxx", "xxx previous life who are angel wings", "xxxxx encountered people who marry, right", "Please cherish xxxx girl" and a series of "River of Sorrow "in the title. Intended for the individual itself repeatedly injured, scarred, can not stand the torment has been, can not withstand the damage.

Through: through time and space is short. Is a popular figure as a reason, after a process (also no reason for non-process), from where the space-time (A time) to another across time and space (B time) event. Network from the earth interpreted as time, space and ideas constraints. Means that when you are aware, the body has not the earth, thinking has tens of thousands of light years away from the masses.

Tucao: "Tucao" refers to Japanese Man only (similar to the Chinese comic dialogue) in the "sudden Komagome っ み" Mandarin equivalent of comic's "holding main speaker." Taiwanese have "Tucao" word, so the translation is translated into Taiwan, "Tucao." Closest to the word "bickering", "tell your lift," "criticize."

Playfully: refers to the "usual tough words barbed attitude arrogant, but under certain conditions ashamed to sticky side 'of the figure, mainly used to describe the type of love words. Japanese girl game originated in the industry, experienced a longer period of time in development, now is able to include animation, comics and games otaku sub-culture in the formation of a wide range of object types, and with the otaku family sub-culture spread gradually in the mass media use, is used as metaphor attractive characters, love model, a subject such terms.

Orz: frustrated Reach, who was kneeling on the ground of things like defeat, is used to describe the things that defeated or depressed. Is derived from the Japanese network hieroglyphics (or mood icon). Originally refers to the network on the popular emoticons: ○ |¯|_, it looks like a man kneel on the ground, head down, a "My God, Why did you do this to me," the action, although the simple very vivid. Another representation is: Orz6 (I Renzai) and OTL.

(Zhao Xuzhou order)

Focus on "tapping gate" scandal: Murdoch's out and Cameron's debut

Ignited in the United Kingdom's "World News" phone tapping scandal, appeared in the Murdoch parliamentary hearing on Tuesday that "life in the most humble of the day", it seems that the climax is over. Focus of media attention, by the telephone tapping case, turn to the Prime Minister Cameron.

The reason why the climax is over, Murdoch is able to escape hearing the robbery. In addition to his leak of the verbal exchanges, should be attributed to the "Tiger's wife," Deng's rise to protect her husband that slap. With the local media as saying that Murdoch's pay big bucks to hire public relations consultants, are not the Deng useful spot to play. Suddenly, the focus of all media to focus on China, "Hu's wife," who talked about, enough, Murdoch can be calm to get out from under the spotlight. Snapshots into a theme, the theme into the background, the hearing may become a farce. Good show seems hastily, in addition to complain that "lack of brain string" comedian, the only sigh Murdoch press played a populist concept of self-direction, and good results.

Orgasm rush over, has only been "wife tiger," the gossip news? May not at all. Parliament the day after the hearing, the vanguard of Murdoch hot pursuit "Guardian" columnist Jinken Si published a long article, a normal anti-newspaper. Author begins with rap said: Britain crazy, or at least in that small area, the Parliament is crazy, fanatical sense lost, thought lost to the imagination. Authors said, even though politicians and the media out of so many problems, but to kill it? Crash it? The British have a financial collapse, epidemics, earthquakes or famine? Many people homeless? "This is not Berlin Wall, not the Nuremberg trials, "not" stupid hysterical. " The author is the record straight, said Murdoch, Murdoch's creativity is not the entire media industry will be better than now. End of the article have suggested that perhaps the current show great British political and media resources should be directed to the UK, Europe and the world's tragic situation. Coincidentally, the BBC's international news is Murdoch's main rival, the president of Thompson 22 in international news company's "Times" published on the column, called "news reporters must be allowed to break the rules." for the telephone tapping scandal brought to the British investigative journalism questioned defend themselves.

Media, these moves are not gratuitous. Face pressure from all sides, Prime Minister Cameron has pledged to introduce new media management approach, one of the important changes include the dissolution of the existing press set up their own newspaper industry regulators Complaints Commission, the introduction of a regulatory nature of the regulatory requirements, New composition of the media industry and beyond the power of a larger regulatory agencies, more strictly regulate and monitor the media ethics and codes of conduct. Murdoch after "the most humble of the day" has been moved down, the threat of competition no longer exists, other media continue to go after the massive down, I am afraid it will become victims to the detriment of their own, with "The Times" Prior to complain saying that we all live in glass houses. Paizhuan others, there is no guarantee others will not be shot back to the brick house broken glass. Therefore, the media these days about the topic of press freedom increased, reports of famine in Africa pay attention to it, the debt crisis of the European exclaimed big up.

In politics, and this echoes the Conservative Party lawmakers in the Murdoch hopeless situation, the advocate not to dwell on the phone tapping incident, but the main focus should be placed in the European debt and economic issues. Thus, Murdoch out of the media focus. However, the opposition Labour Party held under the wiretapping incident is focused on the impact of Cameron, his relationship with the Murdoch media empire is becoming the focus of the event follow-up development. The reason why the Conservative Party leader David Cameron's election victory over Labour in the last year, an important reason is that Murdoch's media to give the Labor Party in favor of the Conservative Party.

Cameron facing problems on several fronts. First, the "News of the World," the former editor of the Curzon involved in the eavesdropping incident, bribe the police, why should Cameron Curzon appointment as prime minister spokesman, into the core of power? Curzon was appointed only when the minimum acceptable level of security review, and in accordance with his position, access to confidential, he should accept a higher level of security clearance, which is why, and who approved? Cameron did not issue a formal apology on the appointment of Coulson, said he of the Curzon behavior and knowledge, if after the next, did not consider him. Review of the safety issue, so far no clear answer.

Second, Cameron and his cabinet members and the Murdoch media empire, how deep the relationship in the end? From coming to power in May 2010, after a little more than a year's time, Cameron and Murdoch, Murdoch's son James, three confidants Brooks met 26 times, more than Cameron and met with representatives of the United Kingdom the number of all other media combined. Most of the Prime Minister met the Prime Minister's country house or carried out, Murdoch also urge the more secluded back door and out from the Prime Minister's Office, Brooks has twice been invited to individual meetings the Prime Minister House and Cameron, Curzon in January resigned because of scandals involving eavesdropping on Prime Minister post of news director, also met with Cameron in March. If Cameron's cabinet members and senior staff Murdoch's News Corp. meeting came in the calculation, then Cameron Murdoch interaction between the government and it is amazing.

Third, Cameron and Rupert Murdoch and his men then met several times, there is no talk about Murdoch's acquisition of Sky Broadcasting? Face nine Labour MPs on the issue of questioning, none of Cameron answer directly, but obliquely, evasive.

Recently, some polls showed Cameron the Conservative Party still get the vast majority of support within its support rate higher than the Labor Party leader and Deputy Prime Minister Craig David Miliband. Some analysts here believe that if no other accident, Cameron could do apologize, but not if the Labor Party was required to step down. Currently the UK is on the phone tapping incident two hearings and two police investigations. From the previous situation, the purpose of the hearing itself, the results achieved are often superficial, nothing. Some media comments also pointed out that two and a half after the Watergate investigation was to obtain results, tapping the door of the investigation lasted longer, it is hard not disclosing irreparably, is no guarantee that Cameron is not a heart disease.

(Newspaper LONDON, July 29 Xinhua Guo Lin told reporters in London)

Zhang North Prairie Music Festival More than 50 bands participated in more than 200 singers

Zhangjiakou BEIJING, July 29 (Xinhua Tan to Yiguang De) at 16:00 on July 29th, at 250 kilometers from Beijing, Hebei Zhangbei both grassland resort, the annual music festival in Zhangbei Prairie fine rain Opening the rain.

It is reported that the rock music festival there are more than 50 teams participated in more than 200 singers, many of whom are big-name artists such as Wang Feng, Cui Jian, Zhang Zhen Yue, Xu Wei and so on.

It is understood, has been held twice Zhangbei Prairie Music Festival, this sector for the third. The festival will last three days, on July 31.

According to the organizers Zhangbei government person in charge of reception, a conservative estimate, prairie music festival will attract 30 --- 500,000 rock fans at home and abroad to participate. (End)

"Suit" Man can activate the domestic cartoon rabbit

This is the first generation of rabbits grow into the story of Man, which is looking forward to the rebirth of domestic animated film story.

March 11, the animated film "Rabbit Man Legends" release, although soon after suffered a "Transformers 3", but still a lot of theater row on the table occupies a valuable piece of the seats. Although the story and technology, it can not be called perfect, but there are still many fans in the online message: "This film has a Hollywood produced that are not friendly, and because this kind from time to time I have felt like crying This is the strength of it made in China. "Insiders said it completed the animated film made a qualitative leap. This is not just because of 120 million yuan of investment, all of China's creative team, but also because, in the big Disney and DreamWorks under siege, the fans had contracted "domestic animation phobia" Today, as one would Chinese culture and film techniques to explore the combination of sincerity, "Rabbit Man Legends" made people see the animated film "lost the Ministry of resurrection" as well.

It is particularly worth mentioning is that in the country before release, only with less than a minute of the trailers, the film has been issued to more than 60 countries and regions, Russia has three distribution companies even while the film's distribution rights of competition; U.S. Disney-owned animation channel has bought the film's television rights.

Hollywood with a ship smuggling Chinese American Culture

"Rabbit Man Legends" before the rivers and lakes is the world of Hollywood animation. And in China the way they trick rattling in the goals, one of China's elements - from 13 years ago, "Mulan" began, Disney executives decided to "make the Monkey King and Mickey Mouse dance" line. However, in "Mulan" period of Hollywood's understanding of China's wind has been limited to oval face and folds, there was some comment on the film's mountains, "a look that is the Columbia Hills, not the Chinese landscape." And to " Kung Fu Panda "series, implantation of Americans has reached a pinnacle of Chinese elements, from the landscape, snacks to the matchless five Man moves, every detail was painted on the Chinese style, also was marked by a distinctive mark in Hollywood, so that "Rabbit Man legend" that someone issued a challenge after the release that it "cottage" "Kung Fu Panda."

However, it seems the story behind China, but it is a cover of darkness out at large in a scene. Whether it is "Mulan" or "Bao", Hollywood with the well-built Chinese junk, with disguising illegal immigrants in American culture; the so-called Chinese elements, but they are the symbols used to stimulate the Chinese audience. Courageous fortitude of the Chinese legend of Mulan, transformed into a lovely girl next door, has a sensitive adolescent, and the desire for love, the face of general blush, received awards, and the emperor after they drunkenly hug, there is a Phi Mulan coat with American girl. And by "Kung Fu Panda 2" in the face of the name refers to the ring, shaking shoulders, Yaotouhuangnao indifference of Insight and the audience commented: from start to finish is one of the United States to China to learn kung fu kid, chewing on gum, you can go NBA to play basketball!

Perhaps for that reason, stumbled career capital of the "rabbit", and people get heart feel warm. Which one and not only beat his opponent, but to get through each person's cultural Qimai hidden for too long.

"Steal the division Cheats" won favor in the game

Needless to say, "Rabbit Man Legends" is not a traditional home-made cartoons, people in many places, "Westerly Learning" feeling. Sun Lijun, director of the film in an interview with reporters, admitted in the creative process of drawing a lot of ready-made Hollywood experience. "Compared to 'Kung Fu Panda' wearing the costume of the Americans, 'Rabbit Man' like a suit of Chinese people."

"From the beginning, we wanted to" Kung Fu Panda "as a real commercial film." Jun Sun told reporters. As the Beijing Film Academy animation Dean, Jun Sun, and not academic hypocritical. In his view, the idea that you must stick to the ink-made cartoon animation, art films of view can only be wishful thinking. When the global market are the Hollywood box office lead, mainstream commercial films developed by Hollywood standards is inevitable, in order to win the game, "steal the division Cheats" is the only way. "This is respect for the film's commercial properties."

"Cheats" one: advanced three-dimensional technology. For 3D animation, the technique is an important factor in the decision compete, "Rabbit Man Legends" to create 3D effects made the film the longest time record of more than 1,700 full-chip camera, filming all the real 3D on the current domestic hardware and technical level, each needs to do a least 10 hours. Meanwhile, the film in the country for the first time the use of three-dimensional technology, hair, face capture technology and motion capture technology, which is the most difficult film rabbit hair, hair arises whenever there is, each screen can be split out of more than 1,000 frames, technicians need to be tested for each frame, color and synthetic, as long as there is not one of a frame, all you have to start again. In exchange for fans of this evaluation is: "furry cute, what really makes the impulse to reach out to touch." It is reported that the film trained a technical team of more than 500 people, no wonder some people commented online: 'Rabbit Xia a small step, made a big step animation. "

"Cheats" II: humorous plot design. Read "Rabbit Man Legends" who probably would remember the couple of tiger crocodile. They first appeared in the rabbit on the way to the capital looking for peony, both because the rabbit did not guess their identity and frantic robbers, until hands, hit the peony has been no intention to play a hasty retreat; second times there is already ending, this time they were robbed from the robbery turned into, screaming for help, ran into the rabbit has become heroes ... this is often the role of Hollywood animated films, a bit stupid, a little bad, a bit of luck, for nothing to help advance the plot, specializing in gag. "The role of imagination often have a sense of joy produced after fermentation, it is worth learning." Jun Sun told reporters. Because the primary audience is children animation, children's attention is not easy to concentrate, is the need for such nonsense plot from time to time to attract them, like life, some small props, seemingly useless but fun.

Essence of the Chinese people telling their own story

However, in the "suit" package, the "Rabbit Man Legends" is still a standard of "Chinese": Martial plot by the villain, all the way to escape, Credit goes to two rescued rabbits. Before his death, he taught martial arts to the life-rabbit, rabbit commission will hand command of martial arts handed her a token Peony hands. Rabbit drop everything to the capital, looking for peony, martial arts committed repeated after accidentally Houchu, encounter many dangers, to get the old chief tomb, cultivation martial arts masterpiece. In the symposium on the final beat the mighty bully, to achieve the commitment of the old chief, and he is growing for the generation of heroes. This little guy happened to have been given a great mission, from grassroots to become hero of the story, great taste of traditional Chinese martial arts. The essence of the film lies in this "by the person entrusted to keep its promise" theme, it is traditional, but also the reality is that the Chinese people telling their own story, resonate with the audience also reasonable.

"Film has always been 'a suit', the animation is no exception. Learn other people's technology and storytelling to tell the story of their own good, in the visible future, this should activate the most effective domestic animated film way. "Shanghai Animation Film Studio a director, directed" Big Ear Tutu "and 3D version of" Monkey King "speed up so told reporters. If this path can be successfully opened, then the love for all people who made cartoons are a good thing.

Chinese Independent Film Fund can break the dilemma?

Chinese film independent film is a dimension of the ecological environment, its survival and development issues facing the reality of lack of funds. The emergence of independent film fund, could save China's independent film?

In early July, painting days, independent film fund "case in 2011 imposed constitution" in the watercress, Sohu, Sina and other websites, and was enthusiastic netizens spontaneously reproduced this painting by the Beijing days days to provide financial support for Culture Media Co., Ltd. from the Beijing Film Academy professor Zhang Xianmin hosted independent film fund, in November 2010 following the first independent production funded four small budget films (including two feature films, two documentaries), the levy this year published the case of the second charter in order to be able to support China's independent film making and contribute to a spread.

However, each nominated feature film funded $ 60,000 each nominated documentary, funded the $ 20,000 the amount of funds, the support of independent film can be described as inadequate. And the last two years, hundreds of Chinese commercial film market, 100 million for investment compared to the situation, the Chinese independent film director in a very difficult, still face the biggest problem is the lack of film funding.

Picture day: Support the creation and dissemination of independent film

November 2010, the first sign painting day fund prospectus issued two months after the case, they received 53 valid proposals, including 32 feature films, documentaries 21. This is far beyond Zhang Xianmin expectations, "I estimate that there may be less than the original 25 projects enrollment, did not expect to eventually receive up to 41 effective projects, which shows that China is still a lot of people doing independent film."

After carefully reading and watching films and discussions by Zhang Xianmin, documentary director Huang Wenhai, Drama director Zhang law three-member jury, selected in the first year to support the final film: Drama Director Mrs animated film " University City, "director Gao Peng's" Space Mountain Yi ", a documentary director Li Ning's" freeze \ satellite ", the director Wu Haohao the" kun4 visits grandmother home. "

4 movie support only 16 million funding "to support the amount is very small, but this is a no official background Fund, purely private acts." Zhang Xianmin stressed that, as a fund, the important point is "transparent" is searchable. "Every step of the operation is open, and will advance all the steps are clearly written and released. A Fund, is the need to work together to supervise the general public, only open and fair, in order for the Fund, which runs credibility. "

Establish a fund to support independent film can play a role in what exactly? Zhang Xianmin which stated: "First, expand the dissemination of independent film in China, the recycling of existing resources, film screenings and promote the sustainable use of cultural and metabolism; second is to support the creation of an independent film; third is to provide material for academic and comments and reference. "

Status: private capital is difficult to gain acceptance

Some people have used the three "no" to describe the status of Chinese independent film - "There is no technical support, do not take funding, did not broadcast platform." Most of the independent directors are on their own money to do a job, to maintain part-time independent film expenses. In recent years, the situation began to improve, some directors choose to go abroad, participate in overseas film festivals, winning the case if it can, both to gain reputation, but also a bonus, it has almost become an independent film director best choice. Such as Du Haibin's "Moment of truth" in the 2005 Pusan ​​Film Festival won the "Best Asian Documentary Award", which made him something of Korea University Foundation received $ 20,000 funding to shoot next film, "Rock Hill . "

And to the festival award-winning independent film has always been rare, not to mention far will not be forthcoming, local financial support is the best support for independent film. Founded in 2007, non-profit cultural and creative Foundation CNEX, the current domestic film subsidies range, quantity, amount of high-Fund. CNEX by the Beijing Association for International Exchange, Taiwan Professor Jiang Jianmei Foundation, to promote Hong Kong CNEX Foundation, urged the Chinese people around the world literary documentary production, exchange and promotion, support independent film projects. They said that since 2007 for 10 years, selected a year and the modern Chinese-related topics and relevant documentary collection the whole of society, and then workshop organized by the documentary, through expert selection decision, an annual subsidy of about 10 documentaries, with the image of the carrier to render the Chinese world change rings. Director Du Haibin's "1428" and by the Hong Kong independent film directed by director Zhang Jingwei, 2009, received the awards, "music of life", which are funded by shooting in CNEX completed. Indeed, the foreign production companies are also concerned about China through this channel in the independent film director, such as Bing's new work "folder Ditch" to get to France and Belgium funding.

However, Li Xianting Film Fund's artistic director, independent film director Zhu Kun said: "For now, China does not exist in the strict sense of the independent film fund, supported by a majority of independent film the activities of organizations named." If CNEX, there was established in October 2006, initiated by the artist Li Xianting non-profit fund - Xianting Film Fund, its main work is a collection of Chinese independent documentary film; funded the cost of a small independent film, especially independent documentary the creation, promotion and distribution, including project development, production, post and distribution of financial support, etc.; the construction of a Chinese independent film video archive, but it also exchange weeks and Beijing organizing independent documentary film festival and other activities.

"In Beijing the number of non-profit film fund is not more than 8, add up the number of Chinese funds also difficult to form a climate, while in the U.S. non-profit foundation for the film of not less than 6,000, more than 80% are basically independent film projects can apply directly to the Fund's support and help, which is behind the huge cultural gap. "fellow Beijing Normal University, Zhang said.

Dilemma: to be increased investment and cultural values

Zhang said the fellow, an independent film development environment for Chinese films play a very important role, "the prosperity of the film business and mainstream hits alone is not enough, need to multi-cultural symbiosis, a dollar, monotonous culture like state is not with the times consistent, is the unhealthy state of the independent film precisely because of the different style and form and independent thinking to bring you multi-angle, multi-level view of reality, think about the reality of rights. "

Although in recent years, the annual domestic production of a substantial number of independent film, but because of the domestic movie theaters year-round commercial monopoly, coupled with sensitivity to the theme of independent film and real images of the impact, so hard to find independent film theaters traces, " To build the voice of art theaters has been high, but eventually arrived in the commercial film extrusion, was strangled in the cradle. "Xianting Foundation, said Zhang Qi, director of operations.

"Mainly because there is no benefit out of the circle. No investment, survival more difficult, money is the most important current issues facing independent film." Zhang Qi said, "The reason is simple, although there are many private capital, but most are required to have In return, money, and independent films make money, many people lose money trading as an independent film, but independent film for improving the social and cultural level of effort is spontaneous, it can be said is a dedication, which need to rely more people's support, not just as an investment point of view. "

"Every independent film director's position is actually very difficult, they want to shoot their way to find the money or make money want to make things. And all these years has been so over a year we can see the exciting work. There so much conscious of the independent film-makers, should be said that the pride of a nation, need support. "fellow Hu Yu Zhang a number of factors work together to promote the development of independent film fund, in terms of policy, should recognize that everyone has the right to artistic expression, gradually recognize the independence of the legal status of the image. Second, the relative economic wealth funds to create a supportive environment, in order to allow more freedom of expression work. Third, to expand communication channels, so that valuable work can be ordered circulating.

Reporter Li Tsang

Self-made video website content into a competitive point of high-quality exclusive resource competition

Gong Wei

Recently, high-definition video site Fantastic Art release "Fantastic Art Production" strategy, announced in force across the board-generated content area, launched at least 4 years professional variety show file, a TV drama and a movie. Fantastic Art of the move, the industry's vision of self-adjustment go to the video content on the site. Insiders said that with the video sites is becoming increasingly fierce competition among copyright video content showed a trend of homogenization, the contents of a homemade video sites new competition points.

Users struggle to content

According to the statistics show, has been covering video users in China more than 75% of Internet users. Some analysts believe that the video sites rely on users started taking the natural growth phase is largely over, competition for customers is becoming Youku, Tudou, Sohu video and other video sites now the most important goal. This year, these video sites style all their own, hoping to high-quality, differentiated content and services to obtain customer approval.

In this regard, most industry insiders believe that in 2011, China's video site will enter a genuine fight and fight content stage, brutal reshuffle will also be in the beginning of the year. "A new form of media, by virtue of the advantages of the technology and models will have a large number of users in a short inner, this stage must be 'channel is king', but with the development of this medium to a relatively mature stage , the focus of competition will become 'content is king', when everyone is more than high-quality, exclusive content and ability to integrate the content resources. "Sohu video COO Chun said.

It is a "content is king", so that each video site users increasingly fierce competition for resources.

Homemade wrestling content

"Fantastic Art-generated content is an important manifestation of overall competitiveness, Fantastic Art of the television-generated content will be in accordance with professional standards of film and television production company carefully built, the network-generated content industry to set new standards." According to Yu Qi Gong Arts CEO introduction Currently, Fantastic Art team with Indah health variety show "terrorist! Health Alert "has been launched, another file type variety show emotion," love has not Go "with the" Kangxi to the "original gold partner, Wang Wei, Zhan Renxiong team, and was formally launched in mid-July.

Fantastic Art, senior director of high content Jin stressed that 2011 is Fantastic Art in the field of network variety show made the formal force of the year, in addition to "terrorist! Health Alert "and" Love not Go a "variety show two tranches, the Fantastic Art is still made preparations for another two tranches of variety shows, is also expected to be launched this year. Fantastic Art are some excellent reference stations and production companies a framework and mechanisms to create their own variety show producers, directors team, in order to create the Internet produced an endless stream of high-profile shows.

It is understood, "Fantastic Art Production" strategic addition to the homemade variety programs, including movies and TV series. In April this year, Fantastic Art's first foray into film and television investment, and the Panthers, the Tang Dynasty, BEYOND the core lineup of the band world tour will host Fangbai Sheng's youthful rock and roll a joint venture co-production movie "Glory of the ideal good-bye." The Fantastic Art in the tense drama of self-shooting. It is reported that the play is a file to reflect the emotional life of the Internet era of urban men and women's inspirational youth drama, will invite famous people appeared in many Internet circles.

"The future will be made to do more variety in content." Ku6 Vice President, Interactive Entertainment Business Unit general manager Yao Jiang said that following the first two years a series of "Home theater" concept, in turn turning to video sites this year, "self-made Variety. " Cool 6 network launched in February made the whole entertainment channel "platoon Taiwan", which "Variety seven file" breath to create a four-speed variety show, now, each traffic average of 200 million, of which "the love of makeup beauty "more than 3.5 million each," star drive to "the live broadcast, each unique IP in the 100 million people, has now become a fixed viewing groups.

Made for the video site's content, Yao Jiang believes that this is a new exploration in the future of home-made video website content will be more in line with the characteristics of the network, users habits. To Ku6 for Ku6 degree of attention for the interactive entertainment is no doubt, the guava is a brand platform interactive entertainment products. Yao Jiang stressed: "The force of the video sites, the starting point is not competitive, if we are doing is flourishing, so that it can really cut into the traditional television advertising."

Self-respect in the variety show, Youku May launch of "China's cow", the slogan emphasizing its "large network variety show." Youku CEO Victor Koo said that as early as April 2010, Youku in previous self-exploration based on the introduction of the "Youku produced" strategy, a comprehensive open network television variety production, circulation, driving the video industry, enter the product of the era, "the old Boy, "" Miss Puff "and other hot online video in the same year, the video industry entered the era made.

"Youku will become the user at any Internet terminal on the main video source." Koo said that Youku is all the efforts of the next five years, the starting point and source of power. Youku's goal is to television, film and television production sector win-win cooperation. The next five years, "co-plan 3.0" and "network platform interactive, and broadcast interaction" based on Youku and various television, film and television production facilities and other multi-professional co-operation will be fully upgraded, to broaden the breadth and depth of the channels of cooperation, maximize the value of the platform.

Homemade video sites have increased for the content of investment, with industry analysts believe the video Web site content can be made clear to business characteristics, the gradual accumulation of users, the integration of existing resources, but also for advertising to build a more personalized marketing platform.

Industry to pursue "Blue Ocean"

The industry believes that the copyright content pushed to the high price, cost pressures continue to push up after the current video site, the content will determine the operational capabilities of life and death. How to take advantage of the "triple play" strategy launched in which the slice, how to strengthen the diversification of revenue, how to enhance self-content of the "difference", how to reflect the advantages of class TV mode, the video will be decided Web site critical life and death.

Whether users to share class Tudou, Youku, or to the popularity of copyrighted content-based network, networks, etc. excitement to the video industry in the highly competitive mining industry remaining a small cake, different from the self-made video content programs or will lead them to get rid of "copyright Red Sea."

"We were already beginning to prepare for the homemade variety shows, you see the reserve Jiegou personnel can understand." Gao Jin said, "only 40% were from the traditional Internet industry, and the other 40% of all well-known from various TV stations hired, and another 20 percent have a TV, Internet cross-media experience. "Ku6 then set up a 40's entertainment division, the implementation of production systems within the department, with production, planning, directing, editing , director, etc., look just like a "mini" production company. Watch music executives said recently dug Watch music professionals, responsible for managing the production of home-made content.

"This is a video site to explore a new direction." Yao Jiang said, made to seize the two core content, production and broadcast, to grasp the three major factors, quantity, form, brand characteristics. Video Content force, means that the video site in the direction toward the TV during the exploration.

In this regard, the industry said, more and more video sites in various ways, to participate in the network TV drama production industry in the past, for our film and television industry, is a quite significant change. Although various websites that royalty is not a threat, but in the constant search for value and profitability of mainstream models today, copyright has become the online video site of life and death battle for a vital part - who owns a large number of copyright, who will laugh Finally.

South African National Arts Festival on the town rich and interesting (Photos)

The reporter Qu Han photo coverage

Grahamstown, South Africa, a small town southeast. Transfer from Johannesburg to Port Elizabeth, and then nearly two-hour car ride to reach. Despite the geographical and historical and cultural aspects are not very famous, can be every July, where the show was able to attract groups from around the world and the audience, because the South African National Arts Festival held in the town.

Evening of July 7, from Beijing to 达格雷厄姆 when Youngstown is the local time on July 9 at 1 am. The car was immediately surrounded by the cold chilly air, instantly dispelled all the way to the sleepy. The next three days, weather, winter, the town was filled with the breath of spring, blue sky, white clouds stretch, warm sun, the air is very fresh, people could not help but big mouth breathing. Streets, you can see the National Arts Festival performances posters, concerts, drama, opera, dance, jazz, film, exhibitions and other variety, one can imagine the rich and interesting festival.

The whole town is South Africa's National Arts Festival stage, in addition to theater performances, actors have approached the general public as much as possible, the artistic atmosphere delivered to every corner of town. Make-up parade is a form of close communication, participate in the festival performers dressed in costumes, accompanied by a powerful African drums, the town's streets, Life on a String. Funny team in tall African dolls, elf from Ireland and the students dress up weird and happy pupils.

Tianjin Song and Dance Troupe from the Tianjin Acrobatic Troupe and the 17 girls, the boys formed the art of delegation, a festival debut on the Chinese face. Quite oriental costumes attracted the attention of many passers-by, while his head big-block, hands playing the diabolo to the southern hemisphere, the audience is curious. Pedestrians on the street team saw coming, have to slow down and come up with portable cameras or mobile phones take pictures, some people began to dance along to the music, there are many children ran along with the team forward.

Festival performances focused on the "1820 settlers memorial," which the theater's ticket show, there are a large number of free and open performances. Although not an open stage, decorated in an abstract painting under an atmosphere full of art. At 16:00 on July 10, China Troupe arrived Museum, coincides with the time before the end of a show, the audience rushed out from the museum. Soon, another group of visitors has gradually filled the stage, the adults get a glass of wine or champagne, lips and teeth in pleasure at the same time relax the mind, the children were mostly sitting around the Stage, surrounded by happily together, looking forward to exciting performance. Performances, acrobatics often see the breathtaking moment, the audience will gasped, as the actor will be presented followed by the most enthusiastic applause.

South African National Arts Festival has been held for 37 sessions, continues to expand the size and influence, which is South Africa's culture of tolerance and openness is not without relevance, in addition to the mode of operation with the festival also has a relationship. Although the South African National Arts Festival Although known as a "state" in the name, but the festival's main execution unit is not a government, but the private sector, "1820 Foundation", whose main sponsors are from South Africa's private sector, "Standard Bank . " Arts Festival Committee has a standard selection of programs, as much as possible to absorb the different styles of art here, integrate, and communication.

After the performance, many viewers enough, excitedly raised his thumb to thank the wonderful performances. "China's curiosity to get a meet here." Hubbard said, she took her teenage daughter came by car from Port Elizabeth, came to appreciate China's performance as the daughter of a circle is the "China Dream. "

Hot, "Purcell number" to cover up the plight of the many domestic animated film

Lu Fang told the reporter what the Iraqi nuns intern

This summer, has released three domestic cartoon "Quebec pull", "Rabbit Man Legends" and "Tibetan Mastiff Dorje", again and again suffered at the box office in Waterloo, so that investors' down the drain. " Yesterday, finally, "good news" came from the theater, made cartoon, "Purcell number of the animal to find the Phoenix" (hereinafter referred to as "Purcell number") singled out "Transformers 3" (hereinafter referred to as "variable 3"), released first day of the greatly loved children.

In Hangzhou, "Purcell's name," Although screening can not tell "change 3" ratio, but the show was full attendance, theater manager, has moved its Canadian market. But the little boy in the box office loudly shouted "I want to buy a ticket, I want the game spree (film side buying online game cards to send)", many parents accompany children to after watching the films but could not shake his head : "This movie is really normal." sudden box office of a dark horse, can not cover domestic animated film of many difficulties.

"Purcell number": the rough production of plunder box office

Yesterday, the reporter in Zhejiang Xinyuan International Cinema tickets to see the long line up the ranks, many elementary school boy, while queuing while excited to talk with the film, "Purcell number" of the same name, "Purcell Road "Children's games in the games community plot. They turn to buy a ticket, and loudly shouted to the conductor: "Auntie, that spree (the film side tickets to send online game cards) do not forget us!" The little boy, "Purcell number" game fans, this In the online game is said to have 100 million registered users. Film, "Purcell number" story background and character set, all come from the transplant games, starting about the robot team to Y number Purcell Phoenix animal planet's space exploration to find the story. Whenever a game appear in the movie role, they will be pleasantly surprised cheers.

Music fans of these games, while other viewers have seen again and again yawn. "This movie just can say it is too shoddy, and produced more than" Hi Frankie, "but also rough. Picture quality, the role of setting, story structure is very general, is a too-fast-food fast-food film, is obviously rob a the kind of money left. "After reading one parent commented.

Just to make money not for quality: the animation as a cash cow

Emerge once this summer so many domestic animation film, animation background is the country's strong support of this industry. Animation industry is a high investment, high profits, but also high-risk industries. Yesterday, an animation industry insiders told reporters, "China's animation industry development report (2011)" shows that China's cartoon annual output has reached 220,000 minutes. In just seven years, the Chinese animation production jumped 50 times more than the United States, Japan and other countries as the world's largest producer of animation.

College of Renmin University of China Professor Chen Qijia in the eyes of the Chinese animation created an atmosphere very impulsive, too much emphasis on value and make money, we all rush out the results, and are seriously talking about things to do animation too few people. Such as TV animation, has recently become a topic of domestic cartoon "iron man", accused of "cheating" and plagiarism subsidies Japanese anime.

And Hangzhou, the intensity of the animation business is also a great support and now has four fifty animation company located in Hangzhou. Hangzhou animation company last year produced, aired on television up to 30,000 minutes of cartoons, among the best in the country, but which of several impressive, as if do not know.

Writer of the money saved: the art technology products as

Many viewers do not trust the domestic cartoon, heard is made, will not want to enter the theater. Zhejiang University, Institute Professor Fan Zhizhong film that made everyone think that cartoons and Hollywood animation from the technical level, it is not true, well-made cartoon about the story, do not want to spend money on the writer is an open secret.

He said: "such as" Purcell number "this kind of film, there are already groups doing such a good audience base game, the story is really not a good compile a pity." He told reporters, Hangzhou last year, a cartoon, "Dreaming Sands City "is to eat such a loss, and other aspects of the screen very well done, but the story did not speak well. "How to say the film is art, not a technology product, but now a lot of animation companies are willing to spend money in technology, but do not want to spend money on a good writer to a story and now a good episode of television writers rose to 200,000 yuan fee a while a set of cartoon writer fee of 2,000 yuan even higher, but the general animation company, which 2000 yuan is also provincial and writers are their own internal staff join in the story. "Fan Zhizhong said.

Paramount Pictures head of the Chinese market, said Chen Zhe, China is too quick success of the animation film, "Hollywood animation with four to five years to do an animated film, which is very rare in China." Frankly Chen Zhe, China Animation more people are "craftsmen" rare "master", has been imitated, there is little originality, because "the original cycle is long, very slow to make money, or even necessarily to make money." Zhe Chen believes that China's animation to break through, must be encouraged to have original features, focusing on cultivating the imagination and feeling.

ChinaJoy opening Comic Con, how can the "beauty economy" have the final say?

Comic Con Live "girl" popular. Newspaper reporter intern Yu Bowen Ma photo

Reporters Li Liang Liang scantily clad model beauty, continue to occupy the opening of yesterday's stage ChinaJoy 2011. They start from the first session of the protagonist is ChinaJoy. And "to see the beauty ChinaJoy" Many people have become the main objective of this trip. But this year, more and more rare beauty who wear has been widely questioned. Some parents may say, worried that their children go astray. Hong Kong Book Fair are beginning to ban soft mode of, ChinaJoy the "beauty economy" also should be some convergence?

Show Girl: the boss for Yue Chuanyue less

ChinaJoy site yesterday, overwhelming beauty pseudo models. They thirty-two shuttle people between groups, distribute souvenirs at the same time frequently on human discharge. More time, they stand on the employer's booth, lined up, or dancing body, or simply walking down the catwalk, do not mind people shot to the eye.

Pretty special to see mode and beauty of the audience, which sets of people seems to be the eternal ChinaJoy views. According to data provided by Press and Publication Administration, in the past five years, Chinese online game users increased to 32.6 million from the 75.98 million, sales revenue increased from the 6.54 billion yuan to 32.74 billion yuan. Game companies earned bowl full of pots full, they become more willing to spend money on beauty economy in ChinaJoy. Thus, the view reached its peak this year.

Who is in the show as ChinaJoy girl (showgirl)? Reporters at the scene yesterday met a little girl show Zou. About seventeen or eighteen, she wearing a wig, a halter and short skirts, see someone to see themselves, eyes shining with Yisi timid. She told reporters that he is Reading High School, because the summer nothing to do, then candidates to try. Pretty high wage scale, one day six or seven hundred dollars, are more than dozen other workers. Many girls also hope to be like Dingbei Li serves as a result of the ChinaJoy and overnight.

Of course, this is not pay any salary. Small Chow told reporters, in order to attract the eye, the boss asked them to wear too-short-short dress, can not resist other people's pictures. "Standing above, really a little bit embarrassed."

"Beauty economy": an unbearable weight?

International game show a lot, but playing like this ChinaJoy "beauty economy", also rare. Reporters see a large game company yesterday on the stand pretty model reached three to four individuals, there are thirty or forty girls in the background facelift. Employees told reporters that they invited 100 show the girl, through a special agency please the. "These companies have hiring channels, and checks at each level to ensure that girls face the same good show."

But the reporters found, in fact, they show the existence of girl games and the employer does not have much, some girls also do not usually play games. A game exhibitors told reporters, in fact, they are a bit overwhelmed, such as your 100 show girl, they pay to the agency's costs per person per day is $ 1000, which means that every day takes 10 million, four day of the show is down 400,000. "Other companies are, please show girl, we had to bite the bullet, please, I also know that many people are directed to look beautiful, and not concerned about our new games, but the boss think, is not popular booth pieces of loss of face of things. "

Game companies should do more on the product

Since the show dressed girl think that's too little embarrassed, please show girl games exhibitors also shouted, "I can not afford," why beauty is still popular on the ChinaJoy? In fact, the "beauty economy" has caused complaints. Yesterday, a first visit with his son ChinaJoy's father, the micro-Bo exclaimed: "little girls wear! Previous students are sons and come, do not they see that these exposures dress? the next one to visit her son, and I do not trust. "

"Beauty economy" may have died! Reporter observed, "beauty economy" of course you can show the game's rich and powerful, but also exposed their own products are not self-confidence. ChinaJoy as China's largest game show, games should never head of the contest, the ratio should not be merely beautiful. The release of the new scene from the game yesterday, look, a lot of games still not out of the shadow of Europe Japan and South Korea, and some even that is copied. Truly the national characteristics of the game are rare. Show girl in looking at the same time, the game business is not in their games should do more to it?

"Said the number of ChinaJoy

Ninth China International Digital Entertainment Expo (ChinaJoy) exhibition area of ​​over 60,000 square meters. From China, the United States, Russia, Japan, Germany, nearly 300 domestic and foreign well-known game companies to bring balance games 500 exhibitors.

China's online game publishing industry, the actual 2010 sales revenue reached 32.37 billion yuan, up 26.3% over 2009. Expected to "second Five" China's online game publishing industry, the market will maintain an average annual real sales growth rate of more than 10%, reaching 57.8 billion yuan.

Summer movie box office domestic animation file bleak sorts?

The picture shows two cartoon movie poster

"Rabbit Man Legends" lead-rabbit

Summer animation film market is like the weather in July as "hot." In addition to the Hollywood blockbuster "Transformers 3" landed outside the theaters, "the fierce urgency Quebec pull" "Tibetan Mastiff Dorjee," "Rabbit Man Legends", "Purcell number of the animal to find the Phoenix" and "Moore Park Ice century" five domestic animation film also released the same period, a bitter showdown inevitable box office.

Animation films have "hot" degree

Opened this animation film "battle" off the "pull of the fierce urgency Quebec," said the ambitious film producers, will launch four sequels, to create a series of animation films, but also produce a full-length TV animation series, the future will also launch online games and theme parks.

Subsequent release of the Sino-Japanese co-production "Tibetan Mastiff Dorjee," adapted from the Chinese writer Yang Zhijun's novel "Tibetan Mastiff", featuring production of the famous Japanese animation company, the story of a young hero with the golden Tibetan mastiff fought side by side against the prairie devil story . 3D film "Rabbit Man Legends" in Beijing with strong features, familiar to the old Beijing "Cacalia God" as the protagonist, played the domestic card. July 28 release of "looking for Phoenix at No. Purcell animal" and will be held August 11 release of "Moore Park Ice century", are born out of the Children's Internet game, a relatively large fans.

Five staged a series of domestic animation film, the animation industry hope that this is "the peak of the rise of domestic animation film," hope in the summer, the children and some parents attracted to the cinema, to form a new "summer profile." Beijing Normal University Institute of cultural and creative industry executive president Xiaoyong Liang said: "The five-made animation films get together, to some extent reflects the prosperity of China's animation industry, that the parties to the animation of investment enthusiasm."

Box office income people "cold"

And look forward to the domestic animation industry is in sharp contrast to domestic animation film "bleak" at the box office. To "pull the Quebec Urgent" for example, the film investment of $ 35 million issue of up to 2,000 million budget, released one week only 1.35 million yuan at the box office.

This "No One Played" the embarrassing situation, is not the case. According to the animation film professionals, "Dorjee Tibetan mastiff," "Rabbit Man Legends" at the box office revenue is also daunting, despite the inconvenience to release specific figures, but certainly at the box office income is less than one-tenth of investment.

First three domestic animation film crop failure, so that the animation industry lost much confidence, especially in the first day of a billion box office on the "Transformers 3" in front of domestic animation film seemed to be somewhat "shame." The animation industry for the "number of the search for Phoenix Purcell animal" and "Moore Park Ice century" looking forward, I hope these two films can "turn the tables", to restore the confidence of a number of domestic animation.

For a long time, China's cartoon industry into the "burn" does not "make money" dilemma, finally, "Goat and Big Big Wolf" another way to break a "way out", only $ 6 million investment, won the billions of dollars at the box office, breaking from the film on the plight of domestic animation profit model. However, "Pleasant" profit is not replicated, the summer made the first three animation films annihilated, that animation films are not made the "last straw", the box office still divided into the film is still at risk.

Anime hot "cold" Kung Fu

Chinese animation film hot summer "cold", had to calm domestic animation companies to think: How can the Chinese animation films to attract viewers?

"The key is content to attract and impress people." Xiaoyong Liang analysis, to carefully understand the audience, out of thin air to create a "fantasy world" is difficult for the audience to accept; simple imitation of Japanese style is difficult to impress the Chinese audience. Chinese animation only way to get the audience to abandon jerky and simple to apply technology to imitate the pursuit, not instant success, to sitting on the bench, to fully exploit the nation's outstanding culture and wisdom.

"Domestic animation to the audience leaned over to listen to the voice of" planet, Beijing International Culture CPT executive director Hu Jinsong Development Co., Ltd. in the phrase. Overseas animation production company spared no effort to understand the audience's preferences, such as "Teletubbies" creative team, four child psychology doctoral work took five years to study children under 4 years of mental activity and behavior, and ultimately created a children's favorite, swept the world works.

"The audience's eyes are sharp, too much imitation, the production level is not precise, the audience certainly did not like. China's animation industry to enhance the overall package, from production to marketing, need more specialized division of labor." Xiaoyong Liang said: "A successful industry to There is a nurturing process, haste makes waste, the U.S. animation industry has experienced the dismal box office, as long as we conscientiously sum up experiences, rational development of China's animation industry will have a better tomorrow. "

Summer made films Guaizhuang frequent: a good movie without the box office, bad movie into a "dark horse"

The reporter Zhou Nan Yan

With "Transformers 3" round aggressively, many made films compression forced off the assembly line even screenings. Released in July, the dozen made films, the martial arts giant system "martial arts" is hard to make money, known as the "reputation of the Year" and "Steel Chin" is also popular. At the same time, a hat labeled a bad film, "God of Wealth Inn" has box-office billions of dollars; another bad movie "Far Cry" into the summer box office "dark horse", so far football was 8000 million at the box office. There is no box-office reputation, bad reputation of making big money, no wonder some people exclaim mainland film market Jiaoren unpredictable.

"Pit father" Thriller record box office record

Thriller "Far Cry" released in early July, the attendance even more than "martial arts" also higher, far beyond the theater is expected, then the major cinema film screenings for the film to increase row. July 21 release of "Transformers 3", "forced" off the assembly line with the schedule have made films, but only "Far Cry" has been in the theater to maintain a certain number of sessions. But see the movie the audience condemning, "into the theater regret that the intestines are blue, is a downright lousy movies!" Mr. Lin has the audience after watching the films, complain that the film is the story worse, even to buy not worth half-price ticket. More users are so straightforward that the film "pit dad" (the meaning of cheating).

"Far Cry" the story is no suspense, horror effects throughout the whole movie, it is only by constantly shaking the screen, from time to time to surprise people smoke and the sound of screaming starring Yang Mi from start to finish to create. "The film is not intermittent screams at the beginning there Yijingyizha effect, a look back, do nothing happened!" Lin ridicule, not the film one o'clock horror atmosphere, much like a farce.

However, this investment is only 500 million, watercress net score only 3.3 points (out of 10) of the film, it has already received more than 8000 million at the box office capsule, refresh the mainland thriller at the box office record. Of course, starring Yang Mi is the box-office success made a great contribution, which is almost the industry consensus. Yang mentioned the influence of power at the box office, Huaxing International Cineplex Zhongguancun store assistant manager, said Liu Hui, in fact, every year, many domestic horror film release, box office more than 30 million yuan has been very good, "Far Cry" to achieve such good results, Yang's power play drama accumulation 'fans' popularity has played a leading role can not be ignored.

Similarly, the "rotten piece of the King" director Wong Jing's "God of Wealth Inn" Although poor reputation, but does not prevent 100 million for its box office. Film Nicholas Tse, Nick played a funny comedy route to go, Nick wearing buck teeth or even ugly, but also won the "fans" sought after. "Jing crazy comedy routines without any substantive change, but people still eat this set, also shows the audience with an aesthetic inertia." Hemp rope critics said.

Sincerity of the film market crashed for a series of

And shoddy "Far Cry", "God of Wealth Inn" compared to "martial arts" investment of millions, cast and film quality are rated as large, but the release was nearing completion, the box office only 1.6 million did not reach the film side The box office expectations. Critics Xiaowei, said: "Humanity is full of law-abiding, Chan does not want to make a traditional martial arts, it is this ambition, or caprice, it is difficult to attract the audience of traditional martial arts."

Recently released art film "Steel Chin" an excellent reputation, but sink like a stone in the film city, more people to marvel at. The film tell a laid-off workers, bent his daughter trained pianist, with the former workers in the run-down of the plant to begin the journey of hand-made piano. Life for many films have the same experience or background of the audience burst into tears, a line is received. However, it is from the June 30 release has grossed less than $ 5 million.

Analysis of the industry, "Steel Chin" frustrated at the box office shows that wine is also deeply afraid of the alley, then a good movie these days needs publicity. Although the film got the Tokyo Film Festival award winner, but released before the film side and did not do too much publicity, there is no arrangement to rally around creative. The same is to obtain the Tokyo Film Festival Best Actress Award of the art film "Guanyin Mountain" because of creative promotional tour across the country, eventually made more than 7,000 yuan a good box office.

"Steel Chin" person in charge of publicity Zheng Jing, the "Transformers 3" a release, many theaters had no longer to the "Steel Chin" row piece. Although the film side in a hurry is also very sorry, but we all know are aware, from the audience's point of view that it is no way and "Transformers 3" to compete. Earlier release of the animated film "Quebec pull" situation and "Steel Chin" exactly the same. Film circle quite good reputation, but the box office at 300 million, while its production costs as high as 35 million yuan. "Transformers 3" release, the film in most theaters have disappeared, this summer has become the investment profile, contrast ratio of the largest film collection.

Urgent need to enhance the aesthetic audience

Lousy movies which attract crazy, good film bleak deserted. Analysis of the industry, "Far Cry", "God of Wealth Inn" to achieve box office success to a large extent due to the type of clear commercial films. As a thriller, "Far Cry" from the poster to the trailer, publicity, have successfully passed to the target audience valid information. "God of Wealth Inn" is so dedicated to playing comedy slogan funny, fun is not high, but the position is very clear.

In fact, in previous years, the summer profile, made films in the most out of the box office "dark horse" is also, without exception, thriller, funny comedy. Prior to the "Shi Quan nine U.S.", "Forbidden City Cop dog" Although poor reputation, but they earned pours; thriller "different degrees apartment," "Deserted Inn" also won the box office at low cost . "These low-grade film, perhaps in pursuit of artistic director held in contempt, but now the audience is not just a minority interest and sincerity of feeling the film critic, is visiting the more tired the general audience into the theater entertainment." Film Studies Jiang Yong, experts believe that there is a market lousy movies, good movie no one asked, with the current tastes of the public entertainment is not high inseparable.

However, bad film bad reputation, the reputation of being corrupted made films. "North of Hong Kong are mostly directed at the hot money to the director, especially Raymond Wong, Wong Jing and his ilk, led the entire Mainland films to live in dreams where to go." Some netizens to express anger, although this rotten piece into the theater the audience Fudge , made films but can not prop up the market's long-term development.

In contrast, there are friends behind, "Steel Chin" at the box office number is difficult to see, but there are feelings, have to play the film is Chinese film should be shot. Jiang Yong believes that "this type of movie theaters need more support, but to give the theater time, to give the audience time to enhance the viewing level, which is the need to accumulate. After a good many similar films, and perhaps to change The current projection pattern. "

"Voice actors" into the voice actors dubbed Shanghai factory to create the sound industry

For the soundtrack, is no stranger to Chinese audiences, slightly older audience that will be dubbed the golden age of felt a particular emotion. Once upon a time, the domestic audience that no matter what country the film, the actors are saying in Mandarin. English is not popular in that era, dubbed foreign films is synonymous with the audience accustomed to Tong Zirong endorsement Zorro, the equivalent Takakura Peck, Jian-Hua Ding if not the voice of Sissi will be something missing ... ... the Shanghai Film Dubbing many studio dubbing dubbed by many viewers considered to be comparable with the original film performances, even beyond the latter and handed down the art.

Three decades east, west three years. Times change, has been dubbed underestimate. The pursuit of fashionable audience look original, English subtitles appear on the screen called qualified foreign-language film. But dubbing is not as tasteless, like the voice actor is not simply the audience imagine the translation. Hollywood star "endorsement", the Japanese seiyuu idol, are "voice actors" guide the new direction, a glorious past and the decline of the Shanghai Film dubbing Factory also create a new "voice of industry."

Professional lean, all-star could not handle

Voice dubbing from star to star

Peck (Great Detective Poirot), Qiu Yuefeng (Rochester), Sun Daolin (Hamlet), Tong Zirong (Zorro), Li Yang (Donald Duck, Monkey King) and other voice actors are the master minds of the audience figures, is that age of faceless star. When the left most of these well-known masters, professional lean, "all star" excuse succession.

Learn from the Hollywood animated film star voice mode 1999, Shanghai Animation Film Studio produced "Lotus Lantern" invited Jiang, Peisi, Xu Fan and other film stars to voice, set off a domestic film industry "voice star" trend, Since then, "Storm Rider" invited Richie, Nicholas Tse, Han Xue, etc., "Malan Flower" There Hao, Yao Ming, Lin Chi-ling, etc. to help out, "old man" with Deng Chao, Han Yu, Li Chen, Liu Jinshan, Sha Yi, Zhang Junning, Feng Shao Feng, etc. even Feng in "Open Season" in "just for fun", this year's Chinese New Year stall, "Panda Story," had also invited a number of CCTV and local TV "talking heads" to join voice, hit the "Voice Story" billboards ... ... Moreover, the introduction of a large star has begun using voice. "Matrix" Yapeng invited to the "Rio" voice, he "Jing Gege," as dull voice has been criticized. After "Shrek 2" by Zhao Wei, Wang Xuebing voice has been a target of criticism. Although Xu Fan in "Finding Nemo" in with the "blue emperor fish, Dolly", Fan Wei as "Cars" with the "die children" and the occasional surprise, but the overall levels are hardly satisfied. An embarrassing situation is that the voice did not make the movie star made a surprise box office success and look forward to the star effect is not obvious.

Experts said that China's animation industry, and have been repeatedly mentioned the story of creativity, production technology, picture effect, compared to other aspects of marketing, publicity, and animations are often only be treated as a publicity gimmick, star voice seems to be the most immediate means of marketing, but the star is not just voice to promote the film by stars, not simply according to the star looks or voice to shape the character, but as far as possible to star in his own unique acting skills to participate in the animation creation. Chinese animation industry make the stars and the role of the lack of quick success and a high degree of unity, but "Star Voice large platter." Li Yang believes that: "the film star will bring added eye effect can also be provided to the media topic, but if the sound does not meet the star role, in fact, not only harms the quality of the film, also undermined the star of his own image, so I insist that you can find a star, but must meet the requirements of this role, it is not, not as to the professional people to do. "

The real star is the voice used by film distributors as a means of commercial operation, excessive pursuit of commercial viability leaving an artistic component is missing, leading to pathological development of the domestic industry voice. China's voice to create stars, so that they can enhance the voice work of art, but also a guaranteed box-office revenue of "signs", which may make the domestic voice market revitalized one of the best ways.

Expertise to the market, behind the scenes to multi-

To foster the development of voice actors from the voice of industry

"This is how good your mouth?" "You control the silk!" Aggressively in the recent "Kung Fu Panda 2", the Chinese version of the voice to bring audiences a lot of the audience praised the network of its "boom" pragmatic just right. Aimed at children, the family audience to introduce animation market, the vast majority of viewers choose to watch the dubbed version. Data show that in the first half, the introduction of animated film in China, won nearly 10 million total box office, a new record, while the annual box office animated film market in China is expected to more than 1.5 billion, equivalent to 2004 China's total annual film market box office. Jedi counterattack began dubbed, is a breakthrough animated film. Way voice actors rapid development and huge potential domestic market together the animation.

The 1980s, dubbed the Chinese people to re-open a window to understand the world, it is the most glorious era of voice actors, is Shanghai plant dubbed the golden age of film. "Chase" after the release, playing Mayumi Japanese actress Ryoko Nakano in China to enjoy in Japan do not enjoy the treatment, "Mayumi" special writing thank Jian-Hua Ding, for her own to China. Today, the factory manager in Shanghai, Liu wind the film dubbed the office, also has a letter of appreciation from the Fox, the content is translated on the plant and thanked his voice to Garfield was the second time this artistic image creation, so film considerably. "Kung Fu Panda 2" in the "Bao" is Liu Feng, a role recently. Plant age on the translation continues, with predecessors, the new voice actor even more from behind the front, from voice to become diverse. Liu Feng told reporters: "We are not now known voice actors, sounds excellent. Seiyuu should run through the backstage, but also a kind of artists can not hide behind the scenes."

The current training model selection of voice actors, is very close to the Japanese voice actors, not only is the sound show, display more talent, as well as mimicry, performances. The voice actors, many young people aspire to become professional. Zhejiang Institute of Media and the new "voice of the professional film and television," 35 places to attract more than 8,000 registration. Competition is also a variety of voice actors come and go. This year's "Monkey Award" seiyuu contest attracted more than 80 colleges and universities nearly 400 teams participate. The Chinese first seiyuu contest attracted thousands of people apply.

In the end the first half of the Seventh Animation Festival, Shanghai and Hangzhou, film dubbing factory has signed an agreement of intent, will jointly set up in Hangzhou, "the sound industrial base." The base to carry out film and television, including imports dubbed, animation and game sound design and production, domestic TV drama post-production, radio production, advertising, sound design and media production business full-sound packaging, in addition, this year set up the voice of professional guidance "Only excellent college," to carry out seiyuu training, art school exam training, artistic language Grading training, audio production training, training business. Active in a "sound industry" on the translation of plant transformation is born.

Stones from other hills

Hollywood: the actors, not the voice actor

Hollywood animated film swept the world, star voice contributed. For Hollywood stars, the voice for the cartoon is not obsessed with simple lines, but with their own voice to help the animation department to complete a role in shaping, is a completely sound performance. Therefore, star voice of American animation is not purely promotional selling point, "their performance value, can not see the things that come out." These "vocals" by itself is the animated film of the organic component, so some people say the image of Bao Kung Fu Panda is the animation and character designer and Jack Black co-created, in part, the virtual world of animated characters, partly due to Black's interpretation.

To produced the "Kung Fu Panda" and other hit large areas of "DreamWorks Animation" for example, of course, the first animation production process, or stories, these stories are stories by the specialized departments and the director work together to compile, and then there are professionals to help draw storyboards; director and story departments holding hand-drawn storyboards to fight to the top of a large plate, owners and managers are generally passed, writers began to increase dialogue; dialogue after the actors started out involved: according to the story board and draw off than to record a good story, this figure increased to the animation department to action - that is, first, voice actor performances, animation only. Peacock played with the voice of Gary Oldman, Shen princes in "Kung Fu Panda 2" on the front with a three-year period - this is "DreamWorks Animation" habits, provided valuable rewards. Prior to "Shrek 2" voice of Princess Fiona Cameron Diaz, one-hour "vocals" fee of up to $ 35,000. This country star voice for the animated "crash course", "obligation vocals" in stark contrast.

Hollywood animated movie's star system has been able to play the power, but also because each image is an animated character and voice actors according to design of the air, the most obvious example is DreamWorks' Shark Tale, "but Robert Denis Luo Jingdian the mole son, also point in the Godfather imitation shark boss's face. Hollywood star animated voice and video in such a high degree of unity of character, not so much as these stars are in the voice is that they express themselves. Combined with the image of the stage behind the sound produced is not a coin out of the three-dimensional sense, but from the beginning of integration in creative role in this animated film is perhaps the United States to conquer the secret of the audience.

Japan: not only voice, but also is a popular idol

Japanese seiyuu training system is perfect, there are more than 100 professional seiyuu school year more than 2,000 professional voice actor training, employees form a pyramid. According to 2008 data, the highest-paid Japanese animation seiyuu Megumi forest about 5.3 million yuan in revenue, but the vast majority of voice actors are ordinary working-class. Seiyuu in Japan has its own firm, the same packaging as the artist to develop. Voice actors are engaged in voice work, you must develop the first voice actors to learn. Along with animation and voice actors these years the continuous development of the industry, voice actors are in Japan and even the world's growing influence has become an integral element of the animation industry.

Japanese dubbing industry was born in the 1920s, from the 1960s, Japan introduced a large number of foreign TV films, contributed to the development of the first Japanese seiyuu peak. 1963 Tezuka Fuji TV television cartoon "Astro Boy" marks the Japanese animation industry, the initial establishment of seiyuu. But when Japanese animation voice actors dubbing animation industry in China encountered a similar dilemma - they just work behind the scenes staff, as the role of the shadow, not the audience know them, they do not even care about what is a group of people.

"Space Battleship Yamato" voice actors in the history of Japanese animation called a landmark work, this Japanese adult animation pioneer for the voice actors have a chance from the backstage. Many women viewers liked the film's leading man into the ancient, many male audience obsessed with the film's heroine Sen snow. With "Space Battleship Yamato" success, Kamiya Akira, Toru Furuya, Guchuan Deng Chi-fu as the handsome image of the film dubbing voice actors who formed a band, started in parallel with the seiyuu music industry career. This is the first animation voice actors to enter the career of the case. Since then, the popular cartoon girl, but gave birth to the seiyuu idol. Japanese animation voice actors from the industry began in the mid-1990s, when the selection and hiring voice actors, voice actors to consider in advance of their own appearance. Appearance is not inferior to a group of animated characters and quite a new generation of star quality voice actors become glamorous, the stage performances they attend more events, become a voice, singing, performing artists and other habitat capability. Seiyuu work has now completely not simply a voice for the role, mobile phone ring tones, CD to sell, sell albums, radio, etc., as long as the media could hear the human voice, the sound of their voice actors are all leaving.

This series of articles reported by the reporter Wei Xin

Glossary: ​​seiyuu

Word from the Japanese seiyuu. "Excellent" in Japanese is an actor, performer means, Tracing the source comes from the Chinese. In ancient China, said the opera actors as Actors. Seiyuu, by definition, is to show people a voice, said that the traditional voice actor. Japan's animation industry and developed a profound culture to become pregnant anime seiyuu industry fertile soil. In Japan, voice actors in the community can be called a superstar, not only behind the scenes, more active in the foreground, fame and fortune. Seiyuu in Japan idol phenomenon can be described as unique.

Scientists have discovered the galactic center with a distorted low-temperature

Milky Way's center with a distorted low-temperature

According to a recent observational results, the scientists found in the center of the galaxy like a huge distortion of low-temperature bands. Up to now, astronomers have just witnessed an estimated 600 light years of the huge scale structure of the tip of the iceberg, but it is clear that this structure seems to present a mathematical notation on said endless: ∞.

While astronomers still do not understand how to generate such a distorted structure, but they suspect the gravity of nearby galaxies, which may play an important role, such as 250 million light-years beyond the Andromeda galaxy. A rather