"Cars 2" lead to the energy debate
Plot respected oil companies into a new energy villain the American Petroleum Institute: We are not "bad" film side: non-deliberately set
Last week, the North American box office charts for "Cars 2" (hereinafter referred to as "Car 2") give way to "Transformers 3", the film market in North America only harvest 25 million.
Many U.S. media that the "Car 2" box office has shrunk not only with the "Transformers 3" release, but also with film triggered on the "oil" hot on.
"Auto 2" the oil companies to shape into "bad guys" image, after the release of the film, quickly lead to American society on the "energy" discussion.
Some media said that the story reflects the real tragedy of the oil industry, but also the media that this approach will demonize the oil industry, impact on children is too heavy.
● trigger hot
New Energy Focus plot accused challenge "gas guzzlers"
In the "Auto 2", McQueen and old friends "die" was involved in a gasoline supply from the evil giants planned "new energy" conspiracy to war, I did not expect the film that actually triggered the U.S. media war and the audience about the car, "energy" hot.
The film, McQueen will have to participate in the use of renewable fuels in a world of touring car racing, but some large oil companies under the guise of competition sponsorship of trying to manipulate the whole game. Their hands and feet in the game, so that the use of renewable fuel vehicles players explosion, designed to fool the audience and create the illusion of new energy is not reliable and thus sell more gasoline to obtain huge profits.
Many foreign media that the film in the shape of the gasoline company's "bad guy" image is to destabilize the oil industry.
"Time" magazine that the theme of the movie caused the United States and the world who desire to "low carbon" life of the audience's sympathy. Greenpeace Canada, who told Canada Dema Hu Shi Maike Global TV interview, said: "This movie is a true reflection of the sorrow of the oil industry."
But there are many media that "Car 2" in the "energy" theme is too heavy for children. Canada, "Vancouver Sun" adding that in the film of "low carbon" meaning there is a child suspected of preaching.
Website Energy Digital U.S. energy industry, said: "In an animated film would demonize the oil industry seems a bit inappropriate, to know that 99.99% of families to watch the film are driving gasoline-powered cars go, the children may think their parents are bad people. "
● Overseas Connection
American Petroleum Institute: do not want the audience to be affected
Early this morning, reporters connect the American Petroleum Institute (American Petroleum Institute) spokesman Bill Bush, for "Car 2" caused by "low carbon car" topic, his performance was not easy.
Legal Evening News (hereafter referred to as FW): Recently "Car 2" sparked "low-carbon vehicles," the hot, oil companies have been labeled as "bad" label, if you feel this pressure?
Bill Bush: I do not think I've used in my industry is seen as evil, we can understand the movie villains are always needed.
FW: the movie by many people concerned about how much the film will create a negative impact on you, right?
Bill Bush: no effect. But I think, look at a children's movie about the energy industry is not appropriate. If the film's purpose is children's entertainment, should not be so complicated to discuss the energy industry too real.
FW: it is worried the film will change children's views on the oil companies?
Bill Bush: I hope that both adults and children, are not affected by the film too much, not only the world of renewable fuels, also need oil. Oil benefits to mankind are enormous, and in the oil and gas industry, the people who work very hard to provide people with petroleum products.
FW: now advocating "low carbon car", do you think oil companies should play in this process?
Bill Bush: Oil is not renewable energy, the steady decline in total oil, which oil companies are under great pressure, so as BP, Exxon Mobil, Shell, Total, such as large oil companies are also added to the R & D of renewable fuels in the ranks, not the "bad guys" role.
● respond to the film side
Set of non-deliberate plot
Easy to bring the audience feeling
"Auto 2" for director John Lester hot helpless audience. He said that the plot of the film set is not deliberate, "This is a movie no special meaning." John Lester in a recent interview admitted that he simply consider all cars in a world, bad people will do.
"I first thought of doing bad things 'can not reveal the truth', then think of the choice of fuel, then a series of story is so constituted, all in accordance with 'this is happening in the automotive world' logic to build The. "John Lester said.
At the same time, he believes that the audience would feel Yingpian like in the passing of a "low carbon" concept, probably because they have arranged things, such as alternative fuels, oil companies and other audiences are more familiar with, so will their feelings are brought into the the story. Text / correspondent Zhang Tingting
Tips
"Low carbon" car: the market is most popular types of "low carbon" car: electric cars and hybrid vehicles.
Electric power-driven car to car, expensive, charging a problem.
Hybrid cars is the car is equipped with two or more power sources: batteries, fuel cells, solar cells, diesel locomotive generator.
Domestic market can buy Buick, Honda, Toyota and several brands of hybrids.
No comments:
Post a Comment