Guo-Min Li Zhou Wujun
Moment, the network group event staged by the clearance of the blowout turned into a collective situation, the power of speech not only makes the network continue to be the industry, the academic focus, making the network more complex situation to the evolution of public opinion gradually. Thus, the network group event as an entry point, and thus placed in a network of public opinion caused by rational, objective, under the vision to sort out, analyze, and actively explore the appropriate standards and guide the move has become a priority risk society, the media . How to deal with the network of group events and the relationship between the media and the public order has become the standard network solved a major problem. Want the network to achieve public interaction, norms and guidance initiatives innovation imminent.
Dialectical analysis of the network group events
Admittedly, the network may be a result of mass incidents virtual world of the post, thread, and the fanaticism of radical statements made to bring non-rational public intervention in social reality, resulting in serious consequences. However, as the earthquake in users praise for the cadres involved in the rescue and sent a convoy to Somalia in China caused tens of millions of Internet traffic caused by the public spirit in the establishment of social trust, social identity in play an active role in the network group events show a positive image. Therefore, all levels of government officials and the media need to eliminate its "stability overrides everything" mindset, which is mainly manifested as normal social behavior too sensitive "institutional cautious."
In a series of public opinion to guide the implementation of measures, the Government, the media first need to eliminate the stereotype of the network of public opinion on online speech feel tolerance. Groups of events from the network point of view the actual disposal, at present, that type of event grasp of the law, there are some situations judged inadequate, and sometimes more negative behavior patterns. General performance, while deliberately avoiding the problems and contradictions that the ostrich can take to eliminate the event. The network has been the spread of a sudden the situation, you can not be proactive disclosure of information, but the negative treatment, to spread rumors of space left, the lack of network experience to guide public opinion. On the other hand, allowed to grasp the trend of events, occurred at the beginning of the event can not take the initiative to quickly establish the facts and serious correction, or the use of media and networks to clarify the facts, which lost control in the early stage development of the best time, the final form of events to be carried away, resulting in escalating the incident.
Establish a network spokesperson system
Many scholars believe that the network formation mechanism of mass incidents is a direct incentive for dissemination of information order imbalance, mainly for open source is not high, the channel and information flow and insufficient fidelity is not high. The reason why the network is prone to extreme public opinion, largely from the truth of understanding for the shortcomings of Internet users. Therefore, to minimize the network have a negative effect of mass events is really the fundamental path to implement the government information disclosure, improve the information dissemination system to disseminate government information instead of interpersonal and mass dissemination of information.
The moment, all levels of government and media organizations can try to establish a network spokesman system, the people of this region can be issues of concern, such as regular or irregular events online publishing, so that various groups of incidents of sudden transfer of information more through the channels of effective communication. A spokesman for the practice through networking groups, in order to develop a wider platform for public discourse on the platform, which not only dialogue with the users on the Internet, but also on some important topics, in reality, face to face to communicate, resolve conflicts, to eliminate misunderstanding . As an interactive form, the dialogue is an "antidote", through dialogue and consensus is built on the basis of mutual trust, will continue to enhance the credibility of the government and media have benefits.
Build a media platform for dialogue to achieve the Government's effective voice communication with the users, from the Government's point of view, we must adhere to information disclosure, and safeguarding citizens' right to meet, but also prevent the government monologue discourse.
Institutionalization of public opinion demands
Current network of community social event risk management has become an integral and important system components, therefore, return to the reality of public opinion associated with the network level and a series of measures to guide the establishment of specific institutional forms down to become a top priority.
Obviously, the question is not whether we have written statements from a variety of information on the awareness level of mass incidents, it should be said, the network groups, government departments, the negative effects of events have a clear enough understanding of the problem lies in our How to build a social structure in the real world since the system can play an effective role. Such a system should be on its own in terms of information disclosure and help contribute to the expression of speech, only an open information environment can help to promote social sharing of information resources, to eliminate groups of users on a variety of emergencies suspicion effectively protect the people's right to know. Thus the institutionalization of the process, only remove the "blocking" of thinking, such a system is "good" system in order to benefit society.
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