Why 冰火两重天 tribute film market? Some of the film hastily dismount

Single flower a music several flower withered misery

Why冰火两重天tribute film market

In the film as a tribute to the 90th anniversary of founding the "flagship" of the "Party Albert" at the box office, while surging, with the tribute film some of the other red movie theme theater has unfortunately joined the "tour" of the ranks, quick release hastily dismount. Reporters learned yesterday, reflecting the early leaders of our party a touching love story of the film released nationwide on July 29, a week of being out of some of the city's downtown, in a few remote theater "known "the.

The chilling scene

This "red chip" the actress is walking around the busy schedule, publicity for the movie, when suddenly some movie theaters have been under the stalls, very sad. She micro-Bo wrote: "too hard now! We also advertise it! Although insignificant, is not commercial blockbusters, art films, but you will end up?" For this phenomenon, responsible for a Shanghai cinema of the media, told reporters, "If we have arranged screening of the film screenings, but a viewer does not, then that is a waste of resources, we will not film dramas to be treated differently, and we only follow one principle: the audience more, arrange screenings and more; small audience, arrange screenings less. "But to ask is this year's" red chip "is really only the" Party Albert "good-looking, the other is not satisfactory it? For example, a red theme director Huo Jianqi's tribute film, trying to use the revolutionary leaders of romantic love to impress a young audience, the use of "seeking girls seeking men + Lang," the mix of the two main characters were played by the sinus Xiao and Dong Jie. In the Student Film Festival, it received the "Best Director Award." But the film had not released a major prime-time theater. There are no stars to join a small but full of personality tribute film production, "but each Qingming", many viewers have not even had time to remember the title had to rush off the assembly line. Even if released during the day are mostly limited screenings are scheduled ninety o'clock in the morning, five people in the audience sparse chilling scene. If not in the starting line with commercial films to compete, how can the audience more than it? And despite the ongoing bad the first half of 2011, Sohu chip standings, some are optimistic about the commercial cinema films such as "God of Wealth Inn" and so on, has become the target of public criticism, but because there are a lot of gossip entertainment elements, such as a subject starring Nicholas Tse, etc. So time and again been placed on high-quality show.

"Preferential treatment" gone

Tribute film had had a good reputation and the box office, however, made impressive achievements, but also exposed a number of "red chip" created problems on some of the film is still only a textbook, megaphone in the art and the market are embarrassing . Appears in many of the industry, some tribute film is the "three noes" movie: no audience, no market, no innovation. Those heroes biopic, but also for many years carried on the "plight" of creativity, difficult to arouse the audience's emotional response.

In the last century, the tribute film was "the emperor's daughter mentality," as long as the label marked with the main theme, together with the appropriate operation, relying on a variety of private use, a film is basically a worry-free on the box office. But to enter the commercial age, the moment the Chinese film production and distribution, has long been incorporated into the operation of the market being, not only such "preferential treatment" gone, "tribute film" three words turned into a film barriers to market entry.

Create long way to go

2009 All-Star team for the first time to test the water a large market-oriented marketing gift, "Founding of the Republic" and create a $ 450 million at the box office miracle, the main theme of the film won the audience approached the market to find a new way. With such success the first, 2011 will continue to gift the film "Star + market-oriented marketing" mode of operation in the end. In order to attract a young audience, including "Party Albert" tribute film, including many youth have chosen the path of idol. Although this attempt is not easy to grasp, but overflowing with youthful attitude, or themselves. Those opportunistic "innovation" is not accepted by the audience. In the moment, some of the main theme of the director shot the film did not find "the best integration of business and the theme points", but embarked on a "crooked history, said," "the history of entertainment, said" the road. In this sense, China's tribute film creation is clearly long way to go.

Special correspondent heard the heart