The reporter Shi morning dew
July mainland box office income of 1.5 billion, in addition to suction Golden King "Transformers 3", made films in the dazzling performance only hats labeled a bad piece of "God of Wealth Inn" and "Far Cry." Martial arts giant system "martial arts" at the box office is not as expected, known as the "best" and "Steel Chin" is not popular. Lousy movies which attract crazy, good films bleak deserted, who the Mainland film market so Guaizhuang responsible?
Davis lousy movies make big money pit
Thriller "Far Cry" released in early July, and "martial arts" is exactly the same schedule. This thought is not "standard large" "martial arts" of opponents, surprise, attendance than "martial arts" high, far exceeding the expected theater, film screenings row then rapidly. The movie is only 500 million, watercress network score only 3.3 points (out of 10) of the film has won more than 8000 million at the box office, box office records to refresh the mainland thriller. Seen the movie the audience is condemning, the story is no suspense, horror effects throughout the whole movie, it is only by constantly shaking the screen, from time to time to surprise people smoke and the sound of screaming from start to finish starring Yang Mi to to create a "pit dad too (meaning a lie)." Similarly, directed by Wong Jing's "God of Wealth Inn" reputation is not high, still breaking box-office billion, side Jing "rotten piece of the King" were the first to spread, one side is unstoppable at the box office, as people address him look do not know - Is the audience would love the "bad film" foot the bill?
Reputation of a good movie shrouded in tragedy
Side "bad film" too proud, over there, "martial arts" stumbled. Investment of millions of "martial arts" movie cast and the quality of the public in July, the film are excellent, however, near the end of the current release, 1.6 million at the box office from "making money" is not small distance. Recently released art film "Steel Chin" reputation "fly overhead," at the box office but not to 500 million. Earlier release of the animated film "Quebec pull" situation and "Steel Chin" exactly the same. Many fans called spontaneous cinema plus games, but in the "Transformers 3" after the release, whether it is "Steel Chin" or "pull Quebec", found in most theaters have disappeared. The "Quebec pull" 300 million at the box office, with up to 35 million production cost comparison, it is how a "miserable" Zile.
Good movie box-office situation with no reputation to insiders and fans as they feel wronged, "grievances" focus on jobs grab a good piece of "bad film" above. For "Far Cry" to sell large state, there are sharp critic irony: "by selling posters, trailers, small cost of money making thrillers always have the potential dark horse, if incidentally can sell a face, waiting for the sky out pie bar. so we rush on to the fastest speed of the 'horror' film completely 'bad' after, and then wondering how can they at least looks like a movie. "
Do not blame the audience to find internal
Back "rotten piece of the King" in the name of the first, the director Wong Jing has finally himself on the open microblogging Jianlu for their own works: "I do not oppose the" Steel Chin "This film is sincere, there is quality But why must derogatory "Far Cry" and "God of Wealth Inn" for the 'bad movie' it? "Steel Chin" is not to be 'islands' and 'Wealth' killed, was the release of himself, not in place with all the publicity killed the audience to see films like money is a good film, this iron law had not changed. "industry is analyzed," Far Cry "" God of Wealth Inn "to achieve box office success, thanks to Both films clearly the type of business, successful in attracting the target audiences. Summer in previous years file, made films at the box office "dark horse" is also, without exception, is thriller, funny comedy - most of the audience into the theater for entertainment, unlike film critics are more concerned about feelings and sincerity.
So lousy movies have a market, a good movie no one asked, because the taste of popular entertainment is not high? Box office experts also point out that filmmakers should not be "only at the box office said," to avoid responsibility for creation, the audience is from the movie "feed", and made films to market long-term development can not rely on "Fudge." Of course, the cultivation of the market and the audience is a long process, showing the pattern of change require more level production support. The current Guaizhuang film market, no wonder the audience, but more from the roots at the end of the creator, whether it is lack of marketing or lack of quality, the market will pull all "bad money drives out good," the vicious circle.
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