Chengdu Panda and then when the image of the film on board the New York voice, "Chinese screen"

Panda again as spokesperson

Chengdu board the "Chinese screen"

According to U.S. media reported yesterday, the image of the city of Chengdu recently unveiled promotional electronic screen in Times Square in New York. This uses the "typical in China, panda home" in the title of the film image of the city, showing the Du Fu Thatched Cottage, Trinity Huaxiang, old teahouse in Chengdu, Chun Xi Road, Chengdu and other great attractions representatives charm to the interpretation of a world cultural heritage with the perfect blend of fashionable image of Chinese cities.

It is reported that the Xinhua News Agency leased the New York Times Square, broadcast on the electronic screen, the "typical in China, panda home" image film, Chengdu produced specifically for the overseas market, "overseas chapter." Back in January, it had another version in the U.S. Cable News Network (CNN), British Broadcasting Corporation (BBC) and other mainstream Western media, broadcast, have drawn attention.

Chengdu authorities informed, panda business card as often in the city of Chengdu, various types of external economic and cultural activities, both to represent Chengdu, but also reflects the international.

From the "Earth Hour" Global Ambassador to promote the giant panda "Mei Lan" to "guardian of the giant pandas' activities before the Chengdu Panda brand around the city for a series of brand marketing have been successful, for which Chengdu is still tight this year, overseas marketing tight around the panda theme event planning and image of the film promotion.

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"China's screen" the crossroads of the world stands

The New York Times Square is the bustling commercial and entertainment center, hundreds of thousands of daily flow of people, known as the "crossroads of the world." According to official statistics, the New York Times Square attracts about 40 million tourists from around the world, equivalent to 14 percent of the U.S. population.

Xinhua News Agency last month in The New York Times Square, Building 2, rented a high 19.5 meters, 12.2 meters wide and the big screen. From August 1 onwards, this is called "Chinese screen" LCD screen on the play after another and display the image of China Xinhua News Agency's news videos, this is the first Chinese organization in the New York Times Square, a large outdoor long-term lease display. Finishing / intern reporter Cheng Lei

The main elements to push the panda, Chengdu image of the film the New York Times Square "Chinese screen"