Ren Xiaoning
The digital transformation of traditional publishing unit should proceed in every respect? Insiders said that for now, to build the digital platform to build professional database, tap the value of education resources has become a major force Press the three directions.
Digital platform: Digital publishing services by
Digital publishing platform to build more for the establishment of digital media publishing group companies will follow this path, in which the typical person than China Publishing Group's digital media companies.
May 29, Dajia Internet line, this also means that the version of the Digital Media Group Ltd to build two years of digital publishing platform for a formal floor. "Great good for the whole network will be the main chain, offers a variety of digital publishing services. For individuals and organizations to provide comprehensive personalized digital products and services." In the version of the Group Executive Director of Digital Media Ltd Lanzhu Qi says.
Good positioning from the large network can be seen the nature of its platform. Qi Lan-chu said, large good network to be built into China's publishing resource aggregation centers, industry, public data exchange center, "a production, multi-release" of the digital composite publishing platform, all forms of digital publishing product launch platform, Chinese publishing industry, an important e-commerce platform , for the whole industry chain of digital publishing services platform, the industry decision-support platform, diversified, personalized and interactive community, to form China's publishing industry's largest knowledge base.
Which means that the service platform, as China's digital publishing industry's largest application service platform for industry-good aspects of network service objects. "We are facing the creators, publishers, technology providers, distributors, institutional users, individual users, industry, authorities and industry chain partners." According to Qi Lanzhu introduction, large best hope is a professional network production center, the copyright Operations Center for Chinese and foreign artists from the authority of the brand publishers offer the latest topics of planning; the whole production of media products, technical support for cross-media industries operating platform for publishers to provide public information industry, custom queries, data exchange, resource trading, exchange supply and demand; is a comprehensive and professional content resource supply center, production base of digital products, information distribution center, or library and other content resources to buy agency procurement of digital products, participate in online education, online audio and video downloads, on-demand printing services business platform.
Since the end of February 2009 developed so far have been measured over two years time. Just good network of large on-line success of digital publishing platform capabilities, the success of a large number of industry parties for the provision of services, is still an open question. To be sure, this way of platform has become more and more the choice of digital media companies.
Professional database: a unique value profit
Profit professional database, as most of the direction of the transformation of professional publishing. Social Science Documentation Publishing House of Electronics Industry Press, People's Medical Publishing House and other professional publishers have revealed such thoughts.
"Published in the professional field, because the publishers of the content has a strong ability to integrate resources, can target specific user groups, to form a good input and output return, therefore, the dominant digital products should be different types of Professional database. "Social Science Literature Publishing House said Xie Shouguang such talk.
As a professional Press, 2009 Social Science Documentation Publishing House formally launched sales of its paper on the database. Paper database chapter as the basic unit, currently contains 20,000 articles including special research report, the total number of words more than 500 million and an annual growth rate of 100 million words. According to incomplete statistics, Paper Database (a) 3-year cumulative overall traffic to reach 3.96 million passengers, bundled with the Paper, "read the card," Total 720 000, face value of 7290 million yuan.
The Paper database is a continuous series of large books - Paper series, based on preservation order for nearly 20 years, thousands of researchers to the annual report of class scientific research, covering economic, social, cultural, education, finance, etc. more than 100 industries and fields. Because of its professional values, Paper also reflects the extensive database of influence.
People's Medical Publishing House together in the school into the eyes of his most promising is the database product. "A unit from the fundamental transformation of complete digital publishing, database is a foundation. Transformation from knowledge to information service providers who changes information services to build on what basis it? Is the mass of data, based on the database products is our top priority. "
Qi comes into the school, professional publishers should be a database of digital transformation as the core, to the content as the foundation. A disorder of the contents of the database to the orderly, coherent and intelligent. It is understood that the People's Medical Society for the military forces with a number of medical libraries have made a good response. "At present, go with all the products have been sold out of the database, we will select products based on demand at all levels of our military service, also achieved good economic and military benefits, social benefits."
Qi Xue-Jin also said that the recent People's Medical Publishing House will also introduce different types of professional medical databases, and is expected to produce significant benefits.
Digital education: the role of traditional publishing strengths
"In the educational publishing field, as the Government long-term protection, the traditional Chinese education publishing unit occupies the largest educational resources, in this case, they occupy a favorable position of the digital transformation." On the Press, when the advantages of the digital transition , Xie Shouguang that focus on digital educational resources is the key to profitable digital publishing.
Zhejiang Publishing Group Ltd. about digital media as a group of digital educational resources to the digital center of gravity. Founded in December 2009 Digital Media Co., Ltd. Zhejiang digital educational platform as one of the three major business lines including digital publishing, Zhejiang Education Publishing House has been trying to use resources and channels, set out to develop group exam management system. It is understood, has completed the exam management system software development, and completion of primary school mathematics, secondary science, mathematics, etc. in the examination of more than 20 million data entry and indexing.
Foreign Language Teaching and Research Press in the network of learning, ranging from basic to higher education, from foreign language learning to foreign language education, and many other network resources. In addition, foreign language resource base and platform offers foreign language learning, teaching, research and comprehensive services.
"Accelerating the development of digital teaching materials, the Group has independent intellectual property rights of existing materials supporting the development of digital educational resources and service system, the traditional textbooks and digital aids combine teaching and for teachers to provide students an interactive online learning platforms and products. "Zhejiang Publishing Group, people talk about digital media company said, the purpose is to establish the number of digital education R & D system, the formation of high-quality digital educational resources supply capacity in order to maintain the traditional publishing market in basic education of professional dominance.
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