"Microblogging record of life, wonderful shot lithography, lithography moment by moment to convey the memory." Lithography advocates, youth director, Yang Zhiping told reporters the case of claims.
Entertainment's "fast food consumption", read the "fragmentation", the "micro-elements," and again won the favor of the people of this era, when the swing for microblogging, lithography came into being.
Recently held in Beijing, China Association of preparatory lithography is considered to be after a year filled with uncertainties of lithography surfaced officially unveiled the logo. More than 100 stars, actors, industry professionals and enthusiasts around the scene lithography. At the scene, claiming to be "micro" and the actress Pan Changjiang publicly pledged "to do lithography, as the spokesperson."
According to Yang Zhiping, the "lithography" is a mini-movie called, refers to the use of cell phones, cameras, video cameras and other digital products taken out of the video clips, generally has the characteristics of mobile video devices network, 3G mobile phones, mobile TV, laptops and other new media platforms to play, suitable for a bus, subway, play, etc., etc. "micro-time" viewing. However, although lithography is generally only 2 minutes to 5 minutes in length, but there must be a complete production system planning and system support, with the full story.
"Micro-time" screening, "1-3 days production of micro-cycles", each a few hundred or few thousand dollars of "micro-scale investment", the content can be Funny humor, fashion, public education and other topics, these essays can be individually or series into a drama. Because of their participation, low cost, more flexible product placement, etc., Yang Zhiping predicted net lithography, lithography mobile platform, lithography and other lithography platform players will be on the Internet, mobile operators, to get on the vehicle platform wide range of applications.
Less than a year, lithography and again heating up, a micro-blog on a hot topic. Not only are ordinary people become the path to achieve artistic dreams and new entertainment forms, but also attracted a lot of film and television director and actress to join them. Flying in the movie blockbuster status, this humble "small stuff" so together in a short time from the high popularity.
Not long ago, the director Jiang Wen introduced about 10 minutes of a micro-movie "watching mind", with its unique interpretation of the father of black humor. The results of this film on the Internet quickly became popular, there are days where Click to view more than a thousand people.
In addition to the famous Jiang, many actors are keen to participate in lithography. Launched a website last year, the 21-day "micro-film star" in, there is starring Zhou Xun's "magic clippers people," Xu Zheng produced and starred in the "birth of a masterpiece", Jordan made a "genuine Chen Xiaochun mystery "and Jiang Wu made the" big conspiracy "and was shocked them.
"Lithography is a newborn, the development of lithography limitless future." Frequently used in a variety of occasions, "is the concentrated essence of" self-ridicule of comedians Pan Changjiang, the endorsement of the lithography can be described as deserved. Pan Changjiang, said he had been involved in lithography shot, well aware of them difficult. Lithography of the film, like the pieces of in drama. In a very short period of time, make one thing clear, and can cause people to think deeply, it is very difficult.
"Currently, China is in rapid development period film, and the emergence of micro-film film-loving young people an opportunity." Pan Changjiang said.
Lithography "big conspiracy" actor Jiang Wu said that investment lithography, low cost, and micro-film in theme, more freedom on the type, can give young directors a practical process, but also can tap a number of good writers.
Starring "a masterpiece of the birth of the" star Xu Zheng also said that by the short length limit, micro-film must be fresh, interesting, personality, impact, express their attitudes, which is a new opportunity for young directors .
Currently, more active micro-film production, or the university, the company's mainly young people, such as by the true story of the micro-film "DOTA also my boyfriend," is drawn on a particular real university forum posts; for the graduating class production micro-film "Stanford Water Love" series, the first broadcast attracted nearly 200 million people watching.
And similar to other emerging industries, has just revealed lithography business, there is a keen industry chiefs began "staking their claims." China Association of lithography in the preparatory meeting held at the same time, "Grand micro-film" started. Following the first film, "Citizen Change practice" premiere, the "grand micro-movie" will remain "a month" frequency produced by next year, will strive to achieve "a week." At the same time, a number of sites being opened in lithography.
Some people think that the pace of development and size of lithography are due to the ever-changing network of new media development. Related statistics show that in 2010, the number of Internet users in China reached 420 million, of which the size of 284 million online video users, an average of two hours a day watching video, even more than watching television - 1.8 hours per day. 2010, 650 million Chinese mobile phone users, 41% of users use the mobile Internet, the choice of mobile phone "watch video / TV," the proportion of mobile Internet users 17.4%, and the annual growth rate of more than 200%.
Lithography has been made the director a year Lang Zhihai said that at present, he has produced nearly a thousand works of the Ministry of lithography. In his view, although it is difficult to find works of exports, do not know the basic price of lithography, but "this is a new market, we are still groping."
In fact, around the "lithography" There are still many things not the word "stop down", even what is not a film lithography, are not small differences. Some people say, lithography, but is the video clips, change the name wanted to wear vests into movies, the future market and naturally optimistic.
Lang Zhihai that lithography low threshold caused quite a mixed bag in this area, such as the use of the device is very poor, people with expensive HD equipment, it was with home video cameras, some even on cell phones. Also been done on the contents of the original, painstaking; some people with existing publications on the little joke, worry and effort. These things at the same time to enter the market, how to tell, how valued are the problem.
But one thing is certain, that is small but perfectly formed, a micro-film must have a good story, actors, production standards and creativity. Lithography net own self-work "fish pond", a large fish pond fishing thin to fat, waiting, no harvest. Then came a five bar boy, boy with an ironic way, rewarding experience. Seems funny story behind, and also reflects contemporary social problems.
Currently, lithography spread beyond the level of speed and hot industry forecast, and some even suggested that the rise of micro-Pictures, a movie theater and movies are a big impact. But the pace of development and size, but also exposed the lithography industry works mixed problems. Some work in script writing, conception, shooting skills to be improved, from the ideal "film quality" there is still a distance.
Yang Zhiping said lithography meets the modern pace of life, fast and convenient, it is more competitive than movie playback is the environmental requirements have been reduced to a minimum. But, after all, lithography and film audiences in different populations, the relationship between lithography and film as newspapers and television, have their own advantages, each has its shortcomings, between whom there is no question who is to replace. Our reporter Wu Xiaodong
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