Wednesday, August 3, 2011

SARFT halt "Internet set-top box" video content providers anxious

SARFT has issued a notice to halt Internet TV set-top box business, Internet TV and then to pour cold water.

SARFT said in the notice, "the present State Administration of Radio has not approved any unit via the Internet via set-top box (or DVD, etc.) to the TV audio-visual program services end." "To engaging in the TV as the receiving terminal Internet website audio-visual program services, SARFT requires immediate rectification itself off the Internet TV platform, and to stop all promotional and sales activities. "

This means that the road bypass Internet set-top boxes, now completely sealed. But with Internet TV broadcasting last issue of the ban, this time anxious is not the TV manufacturers, but the video content providers.

Radio is standard video site

At present, some video website, or TV set-top box manufacturers manufacturers to launch Internet TV version, the video site without a license, the broadcast control platform to support business, radio and television become the focus of the regulatory regions.

Administration of Radio, Internet TV content regulation for a long time. According to regulations, only the holders of "Internet TV integration business" license and "Internet TV content service" licenses for Internet TV-related institutions in order to carry out the business. It is understood that only a few Zhejiang, China, South Media, CNTV other six broadcasting companies to receive this license.

That did not stop some of the video sites around the launch platform, directly to the television terminal control Internet content delivery. Recently the cooperation with Hisense TV Plus launch of the "Music Watch TV version of" the most controversial. Music Watch the responsible person, music Watch now on the one hand in improving the relevant skills and experience; the other hand is still negotiating with the licensing side. "A few years ago (SVA), made almost IPTV license, and now only has reiterated that operate within the broadcasting control, but how to accept broadcast control, not clearly defined."

Copyright is a big mountain Gehua

This channel is broadcasting ban Gehua beneficiaries.

As in Beijing authorized the construction of cable radio and television network development, operation, management and maintenance of channels, Gehua that the ban on radio and television before the statement with "the same strain," "set-top box Internet video copyright is a mountain in front of the business. "

According to reports, the domestic business network video sites are required to obtain permission to broadcast audio and video programs, but there is still no video website in the video broadcast on television right terminal. "Most other video sites to buy copyrights, just buy the video on the Internet broadcast rights, but did not get on television rights."

Gehua insider said, "IPTV has not come into vogue, IPTV can achieve things, Gehua can be achieved. Gehua set-top box, the man called 'high-definition interactive' plate, it's something to do with IPTV almost. In addition to user-demand television content, but also pay TV, TV registration, and even sing karaoke OK, on-demand movies, play games. "

Self-built TV Industry Alliance

Previously, the first half of 2009, TCL, Skyworth, Hisense, Konka, Changhong and other domestic color TV manufacturers have launched Internet TV, and the concept of sizzling, color TV industry has become a hot consumer.

2010, TV companies to spend building their own joint video site to play platform, is then broadcast an emergency stop. Policy refinement allows TV manufacturers and the video site pay a high cost.

In 2010, the media reported that the TV companies to produce a Internet TV, need to cooperate "license party" to pay $ 100 fee. In desperation, turned to television manufacturers to promote the smart TV, the TV application service as a selling point. Reporters from the TV company was informed insiders, this year's TV business with "license party" to pay the costs of cooperation has been greatly reduced, but the TV companies are still reluctant to let others upon her own throat.

Reporters learned that, under the Zhou Haixin, TCL, Changhong's top three companies in Beijing officially announced the establishment of intelligent multimedia technology alliance, and announced details of cooperation.

It is understood that the Alliance allies on the one hand a unified technical specifications of smart television, enterprise technology standards, especially the application of the normative standards of store and product interoperability; other hand, the allies will unify the background, open up the industry chain, the chain on the Internet, network operators, software companies, chip companies are all invited to come.

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