Spotted the huge profits the film giant animated film that will result in the establishment of an independent partner DreamWorks animation department fell
Prove safety animation Paramount abandoning "dream" lone
July 6, Paramount Pictures announced it would set up its own animation department is expected from 2014 onwards produced an annual investment of $ billions of dollars of animated film.
From the "Shrek" series to "Kung Fu Panda 2", Paramount and DreamWorks co-operation has been issued before the cartoon. DreamWorks, Paramount now throw off the "independence", no doubt see the animation market, great benefits.
The Chairman Brad Grey said in an interview, admitted: "Independent filmmakers will bring us more profit."
● News
DreamWorks Animation Paramount want to target rejection
As the film industry giants, the average annual production of ten Paramount films. For a long time, they did not have much of animation's luxury market.
Since 2006, Paramount and DreamWorks Animation every year cooperation with the Ministry issued two to three animated films, which Paramount is only responsible for distribution work, and receive eight percent of box office profits.
In March, the animated film "Lango" success to the Paramount set up an independent animation department with confidence.
As the only independent production and distribution of a cartoon, "Lango" has harvested more than $ 240 million in box office revenue.
Paila Meng Chairman Brad Grey has made no secret of long ago, said: "We have established a global distribution system, but also has excellent production team, an independent animation film will bring us more profits. "
Paramount announced the creation of the animation division, DreamWorks has been on the "rejection" of the rumors, leading to a rapid decline in DreamWorks price per share of 2%, but the two sides spokesman declined comment.
According to foreign media reports, the Paramount and DreamWorks Animation co-operation agreement was close to the end of next year, the former also intends to renew for one year, this is their animation department in 2014 before independence best animated film produced choice.
Nearly a decade the North American box office top ten movie cartoon number (unit: Department)
(Years)
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2101233435
● Data Analysis
Gradual warming animation
Strong North American market accounted for
The reporter Statistics found that since 2006, the North American box office throughout the year ranked in the top ten films, animated films account for 30% or more, while in 2010 there have been five animated movies.
The "Toy Story 3" is and took first place, box office receipts of up to $ 415 million. And from 2001 to 2005 to list the films up to more than two.
2010 animated film at the box office and ranked
Top ranking North American box office movie name
"Toy Story 3" a $ 415 million
"I mean" 7 $ 251,000,000
"Shrek 4" 8 $ 238,000,000
"Train Your Dragon" 9 $ 218,000,000
"Magic Romance" 10 $ 194,000,000
● Analysis
G films were easy to market a broader financial support
Well-known U.S. magazine "Entertainment Weekly" film industry commentator Alan Grand Rahim told reporters: "In the U.S., animated films are generally graded G-Class (all ages can watch), G films are not much , a family and I can see people pull most of these films animated film, this movie attendance is relatively high, naturally have higher box office receipts. "
Glen Alan Rahim also said that in recent years as more than Hollywood movie box office is encouraging, the potential market is large, it is easier to obtain financial support.
Producers almost do not worry about money, just focus on the quality of the film, many film companies began making animated films.
Derivatives bring huge profits, "toys" has sold $ 10 billion
Wall Street investment firm Cowen and Co. Road 格克罗伊兹 entertainment industry analyst told reporters that the box office only animated film to create economic value in the smaller part of the profits derived products is the most significant, which is a lot of production companies are willing to spend heavily to build a good animated film of the important reasons. "If the film is successful, will bring enormous wealth production company."
As the Road 格克罗伊兹 said Disney Consumer Main 席安迪穆尼 revealed last Disto Nipi Fox's "Toy Story 3" is not only climb to the top North American box office chart throughout the year, "Toy Story "series of retail sales also exceeded $ 2.8 billion. The series of films released since 2006, derivative products have been sold $ 10 billion.
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July get together to show animated film made of the potential mature
July, "Dorjee Tibetan mastiff," "Rabbit Man Legends," "Quebec pull" and "Moore Park Ice century" and brewing, the preparation for many years made animated film will come on the silver screen, "rushing" to the summer profile.
For more than domestic animated film of the force, Secretary, Ministry of Culture, cultural industries, Liu Yuzhu recent interview with reporters, said several domestic animation force concentrated in the summer, not the collective momentum of the move, but share common features.
"The film's production cycle are more than two years, sophisticated technology, and voice and other elements into the star, the late issue of protection of a strong overseas in the same schedule of encounters, is showing an increasingly mature domestic animated film trend." Liu Yuzhu said.
Text / reporter Zhao Zhenzong Zhang Tingting
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