Investment of Chinese-style theater crazy: parties "princes" staking

Parties "princes" staking theater Crazy

Xi-Mei Liu

According to related statistics, the end of 2010 the total number of urban theater screens for the 6200. 2010 alone, the country reached 313 new theater, the new screen 1533, adding 4.2 per day.

Insiders predict that in 2011 the number of cinema screens will almost certainly break 8000. And 10 years ago, China has a total of more than 1500 cinema screens only block.

Investment of Chinese-style theater madness

Fang Zhuang Baoli Studios has just opened, Trade III Paragon Studios was about business, Tongzhou Wanda Cinema is under construction ... ... 2011, Beijing, opened in theaters springing up, one day a plot to grow.

"In fact, Beijing's cinema, but cinema is the 'explosive growth' of a microcosm." China Film Group, an investment manager analysis: "The emergence of the phenomenon of explosive growth, because the domestic movie box office year after year rapid growth, attracting the brightest rising capital inflows. "

Many people still on June 20, the new face of Shanghai Film Festival relish. These new faces are not movie stars, business tycoons is not film, but not cultural officials, but the developers.

Since 2003, Poly Line Cinema has announced the shares, domestic real estate Wanda Group, and Shimao shares of another Jindianjituan sounded the clarion call to enter the film industry.

In this long ago, Shimao shares owned theater Shimao Investment and Development Co., Ltd. General Manager Liu is a high-profile announcement, "Shimao in the next few years, the number increased to 60 theaters, the number of screens to 500 . "

In fact, competing to enter the film industry chain terminal - cinema is not just real estate, other capital from various quarters.

Huangdao in Qingdao Development Zone, Tianli International Studios billboards are in multiple sections of onlookers. Li Nan, chairman of the International Cinema in the mining industry fortune, and today more than mineral makes him proud that his is the distance of the beach may Studios nearest cinema.

Choose to enter the film industry talk about the reasons for Nan said: "We do like the mineral, and is now facing a transition, I think sooner or later we are to get rid of this industry, so I can find a long-term development, and is a particularly low saturation of the market industry, so after more investigation and analysis, I chose this industry. "

"The most wonderful time" yet to come

"Although the theater presents crazy investment growth, but China is still much vacant theater building." Cinema Film Investment Co., Ltd. Cheng Guangyan development manager, said.

It is understood that, although in recent years the number of Chinese cinema and the screen showed a jump, but the total of China's 1.3 billion people with a valid screen number only 6,000 pieces. U.S. population of 300 million, compared with 40,000 screens, the gap is still quite different. Therefore, many investors actively engaged cinema business people that invest in Chinese cinema market, "best time" yet to come.

Chain terminal as part of the film industry, the number determines the number of theaters with audiences, and with audiences directly affected the box office.

"As one of the world's largest producer of the film, we made the film a very embarrassing phenomenon is that although China has become a box office film market in Asia, but most foreign films at the box office was in control of many domestic films simply do not have the opportunity to board cinema screens . "Beijing Film Academy professor, told reporters:" theater of the missing, uneven development and the theater box office on fears, leading to fracture the film industry chain, many of the film was forced to 'frozen', while the upstream producers in the absence of support conditions, is difficult to turn money to shoot a better film. "

In another aspect, look at the domestic cinema market, we found that, while the major theaters in the first-tier cities are mad, "staking", while the rural market is the lack of attention. Even thousands of county-level cities in China, there are the theaters are very small, medium and small cities for many people, the movie in the cinema is still the "luxury dream."

"There are vacancies there are needs, there is a demand market." Yantai an investment of just joined the cinema "ship owner" told reporters: "As people's living standards improve, second and third tier cities in pursuit of culture and entertainment levels also increase, which will be our major investment battlefield. "

Gets going on the hidden

"In 2010, China will become a milestone in film history." In this year, Chinese film to produce 526 results, emerged as the world's third largest film producer, and box office exceeded ten billion yuan is to achieve a 50% increase.

The results, with the rapid expansion of domestic cinema are inseparable. However, it seems many people in the industry, the major theaters and actively staking their claims, then there exists a big faster shell.

"Reform of domestic theaters in nine years, is now roughly three square formed: in the lead position is Wanda, SMI, together, and the new film together, the South Shinkansen, etc.; the middle of probably less than ten, in two hundred million box office to six or seven billion between; the third phalanx, but the largest number of box office is not high. "北京新影联 vice president Gao said:" Our cinema is currently showing a clear polarization, the total box office top five cinema box office more than 70%, but a large number of third phalanx theater box office was less than 1 billion. "

In the polarization, the homogenization of cinema has also become China's rapid expansion can not ignore the phenomenon, which, even in the lead position to win a lot of money at the box office top five cinema is no exception. SMI Group Vice President Yuan Xin said: "Most cinema is the same movie, and now China Yuan Xian has no real sense of competition, the fight only services and facilities, there are some good documentaries, feature films to promote small-scale, released a short time, many are not cause for concern, say that this is kind of regret. "

"As a long-term investment, although the theater input-output ratio is relatively stable return, but with the outside of the industry in recent years more and more people invest in cinema, theater rent increase makes the developers, virtually led to the cinema late longer payback period, and also diluted the cinema line profits. "Chinese Film Academy professor, said:" In fact, this theater is not conducive to long-term healthy development, many small cinemas will be difficult to survive, but actually our cinemas line of vacancies is still very great. "