Wednesday, August 10, 2011

SARFT Secretary: To prevent excessive entertainment channel

SARFT criticized over entertainment television

National radio and television Directors Conference held in Shaanxi

(Reporters Deng) August 9 to 10, the National Conference of Directors radio and television held in Shaanxi, the new era of radio and television work around meeting the new trend, the development of new paths, better service radio and television and other issues of economic and social development exchange of the Central Propaganda Department, Deputy Minister of SARFT Party Secretary Cai Fuchao attended the meeting, Shaanxi Provincial Committee, Governor Zhao speech, Zhang Haitao, deputy director of SARFT chaired the meeting, state radio and television total Tian Jin, Deputy Secretary, Pi-Man, the State Administration of Radio, committee member, Lee telephoto CCTV, China Radio International Wang G, the Central People's radio station seeking the king from all other 31 provinces, autonomous regions and Xinjiang Radio and TV Production and Construction Corps attended the meeting.

Governor of Shaanxi Province, Zhao speech, the Secretary for the National Broadcasting Television Forum held in Xi'an, congratulations. Meanwhile, Zhao said that Shaanxi will take the meeting with an open mind to learn from the advanced experience of fraternal provinces and municipalities to further deepen cultural restructuring and improve the system of public cultural facilities and services, radio and television to promote the work of Shaanxi and cultural development.

Course of the meeting, Beijing, Shaanxi and other local Radio and the Secretary speak their minds, for film and television location, development of new media, radio and television news management comments.

Beijing Radio and Secretary Li Chunliang expressed the hope that SARFT continue to increase legislation, hopes SARFT and to the relevant departments, especially the Ministry's policy to determine the joint three networks, further research to develop new media to strengthen the management-related regulations system.

Shaanxi Radio and on radio and television networks Secretary Ren Xianliang expressed their views on integration, he said, Shaanxi in recent years great efforts to solve the integration process of the concept of network constraints, institutional constraints, the interests of wrangling and other difficulties in order to "promote the administration, operation of the market "Reform crack problem, the" balanced and harmonious development "to maintain the grass-roots interest, for radio and television network integration, network integration greatly emancipated productivity of radio and television, broadcast and response for security system provides triple play protection. Challenges facing the country triple play, the formation of the national radio and television networks to form a real network, Ren Xianliang also expressed the hope that SARFT can come up with policies early, early establishment of claims, because the network would seize seize the lifeblood of broadcasting. For the future development of radio and television, Ren Xianliang proposed broadcasting system to promote the theme, enhance publicity of consciousness, initiative; to strengthen top-level design, do not slack off do not toss, the national broadcasting system should be established in the structure of a normative system; to Vital to seize management, business and industry interact to insist on both hands with both hands, both hands to be long in the hands of the same person three suggestions.

Liaoning Radio and Magnolia Li, Secretary for the development of radio and television media to express their suggestions, he said: "Our country's culture, the first should be the public good, but the situation on our province, the majority of radio and television stations are load numerous, the annual revenue to be handed over to local governments. I suggest that all levels of government and the government should give incentives for radio and television media, radio and television to support the development of mainstream media. "

The meeting concluded, the Central Propaganda Department, Deputy Minister, State Administration of Radio, radio, television Secretary Cai Fuchao work on the second half of the recommendations, Cai Fuchao said: "One day after listening to more than 32-bit Office of the Secretary's speech, focused summary important to discuss the key issues, we made a lot of constructive comments and suggestions. exchange information, discuss issues, learn from each other, sort out ideas, contribute to better study and implement the spirit, for very good second half of the film and television broadcasting helpful. I am concerned, this day of seminars, is a more comprehensive understanding of the national radio and television system, a good opportunity to work in the Office of the Secretary of each ten minutes speaking time, everyone in charge of the work accurately grasp of the problems and development objectives have a good think, summed up in the first half, our radio and television departments at all levels, fruitful work is solid and orderly. "

Reporters learned at the meeting site, Cai Fuchao summed up from five in the first half of radio and television work, while work on the second half of the recommendations. Cai Fuchao that we now face the challenge is indeed serious, analytical, and now to improve radio and television transmission and the past is quite different from the one hand, the spread is generally the last things happen only in the spread, delay spread is rather it is now universally called for timely dissemination of on-site communication capabilities have become an important standard to measure the media. On the other hand, the past is basically a one-way communication and dissemination of various media are based, interactive communication is now more and more, more and more engaged audience participation, and mixed media are increasingly well-developed communication, media development propagation characteristics and depth of communication becomes increasingly important. Third, the spread is usually in the past events, and now we have been involved in the spread of incident, especially in the face of unexpected events, the media has become an aspect of not missing.

Face of the current media's characteristics, Cai Fuchao radio and television stations for public opinion to guide how to improve their ability to make three suggestions: First, to continuously improve the public opinion to guide the authority, credibility, released in the first true and accurate and authoritative information ; Second, to further promote the program innovative, effective programs to enhance the relevance, timeliness, attractive and appealing, the real ear to radio and television programs into the head and heart; Third, the network should actively guide public opinion, adhere to network problems "online to Internet to "the basic principles, the mainstream media firmly rely on their own resources, traditional and new media combine, grow strong guiding force transmission.

For film and television productions, Cai Fuchao said, film and television drama production in the "Congress" has made considerable progress, significant achievements, but we emphasize the number of stress-scale development, there is a need to focus our work to improve the quality of TV drama production up, to achieve an effective unity of quantity and quality. After all, now called the ring, pass was open, leaving the living, loved by the masses, was accepted by the market, and foreign television dramas and movies match the TV drama is still small. The fine depends on the market mechanism, but not rely on market mechanisms, party propaganda and government sectors to strengthen the guidance, handle, and the relationship between market mechanism.

Over the face of TV entertainment phenomenon, Cai Fuchao said, the public function of television entertainment has never been negative, but we want to service all the people, for all the people rich and varied cultural life services, to prevent excessive entertainment channels, radio and television Administration in the development of radio and television rating standards, but also the hope that the evaluation of local conditions to develop broadcast standards.

"TV programs on them, how much is original programming? Plagiarist and more innovation, few, too many similar programs," Cai Fuchao said.

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