Wednesday, August 10, 2011

Society needs to adjust its cultural industries locate overseas experience can be grafted

Following the Shaanxi, Gansu and other provinces, the Inner Mongolia Autonomous Region has also established a cultural industry associations. Thus, half of the provinces and the country has established a provincial capital city municipal cultural industries trade association. The emergence of the cultural industry associations, people lamented the cultural industries in addition to a shorter period of time in the prosperity and development, the culture and business owners are more concerned about is how the cultural industry associations and other "powerless" to distinguish between industry associations, for the industry to play its functional role?

Association aims "look beautiful"

In recent years, national and local cultural industry development planning and support policies under the guidance of the local cultural industry has been booming, the emergence of a number of well-known cultural enterprises, chain, character, scale greater and greater influence. But with the market increasingly saturated culture, culture is becoming increasingly fierce competition in the industry, various problems emerging, which greatly restricted the development of the industry. At the same time, the original administrative resources to face the development of the expanding cultural market, seems a bit stretched.

With these new problems of cultural industries emerging, cultural authorities can concentrate its limited resources and energy research, the distance between government and enterprises to widen, resulting in communication barriers, but also led to some serious weakening of the non-administrative functions, urgent need to accept the other subjects involved in the transfer of relevant functions. Culture Industry Association in the context of this demand came into being.

Xicheng District, Beijing cultural industry associations had been established early in 2002, its head said in an interview with reporters: "industry, economic development, without co-ordination of trade associations, cultural industry is no exception. As the Chinese market economy system, government functions and major changes in economic structure, cultural industries in the increased role of market allocation, government, culture, industry associations, cultural enterprise three-tier structure is taking shape. "

Inner Mongolia, Shaanxi and other provinces Culture Industry Association claims the early days of the year, the association's main function is to promote, introduce the cultural industry achievements, summarize and exchange the cultural industry management experience, organizational culture industry survey activities for enterprises, basic units provide advisory services, organizational culture and cultural projects promote the exhibition industry and other large cultural events, organizations and cultural industries to help companies organize training, seminars, workshops and other activities. For cultural enterprises, cultural industries, associations of these objectives, "looks beautiful."

The problem is still widespread

At present, China's cultural industry trade association is still in the government-led and market-based combination of a stage. From the first cultural industry association has been established, after 10 years of exploration, has yielded some success, and accumulated some experience, but in general, the association building is still in its infancy, there are still many problems to be solved. Such as awareness of the association's services, service, service capacity with members and industry requirements is still a wide gap. "The West District Association of the cultural industry one of the most important job is to guide industry self-regulation, but such rights for the Internet services such as cultural enterprises still need to be strengthened." Xicheng District, Beijing cultural industry official said.

The cultural industry of its own identity but also determine its cultural industry association for the staff the very best professional requirements. But the reporter found, provincial and municipal cultural industry association official party and government organs in the region more than retired officers, in addition, there are cadres of party and government organs and institutions in the cultural industry associations in part-time. "The prevalence of government-run industry association of leading cadres and appointment system, so that the cultural industry associations to some extent become part of the arrangements leading cadres, even as some leading cadres profit site, which is bound to play a role in the cultural industry associations has been limited and distorted. "Tianjin Economic Development Institute researcher Lee by that in an interview with reporters.

In addition, the United States, France, Germany and other countries improve the legal system compared to the association, China is currently no uniform laws and regulations on association management. Limited mostly of normative documents on science and technology, social organization registration and so on. Despite the entertainment, performances and other regulations, the association building provisions in principle, but the lack of specific management practices. At present, all work of the association in the state of trial and error, the association operation of the uneven degree of standardization, therefore, to develop specific regulatory documents is a priority.

Association of domestic cultural industry is still generally applicable in 1998 introduced the "Societies Registration Regulations", was the main consideration is the licensing system through registration, limiting illegal group activities. But to achieve this goal, such as "one industry for a" system requirements are objective limits to promote private enterprise development and cultural industry associations and other civil society organizations and cultural establishment and development. In addition, the business unit in charge and registration by the competent authorities are responsible for the "dual management" system, such as the cultural industry association today by the local culture, propaganda department of civil affairs departments and multi-management. This model is not only an objective in the management of the unit in charge of the process of taking too much direct management of a number of issues, some even through the promulgation of departmental documents reinforce this trend, and the cultural industry associations as a subsidiary organ of the government, leading to cultural Association of co-ordination deficits.

Grafting overseas experience

Culture Industry Association as something new, learn from other countries and grafting more mature cultural industries association management, adjust its position, is indeed a prescription for a medicine tastes bitter.

According to Macao's cultural and creative industries Association Secretary-General Xu Zhongmeng introduced, the local cultural industry of Macao Association - Promotion of cultural and creative industries as a NGO, is a Macau government approved the establishment of the corporation aggregate, in order to protect and fight for the legitimate and reasonable interests of members for the purpose of regularly organize activities for members. "Association of the executive organ of the Council are subject to regular reporting to the General Assembly and the financial position, usually by the Council to the Board of Supervisors. Board of Supervisors two years term, its mandate includes the operation of the Supervisory Board, will check the property of their monitoring prepare annual reports and other activities. "Xuzhong Meng said in an interview with reporters.

In the narrow strip of water power in Japan's cultural industries, especially in their domestic cultural industry associations and more, almost every line of business has a self-regulatory organizations or institutions. Corporation aggregate of these industry associations are responsible for the development of industry rules, safeguard the legitimate rights and interests, to industry statistics. Japanese culture is very prominent role of industry associations, was seen as an extension of government functions. Review of Japanese cultural products, often not by the Government is directly responsible, but by the industry association checks. For example, under the shadow of the film co-management committee responsible for ethics review of the film, the committee consists of five management members and the film industry in all areas of the eight examiners composed of an annual review of about 500 movies. Any review of the work without the agency, can not be screened in theaters. Japan's Computer Entertainment Provider Association, founded in 1994, more than 200 current members, including more than half of software developers, the rest of the school and the dealer. The association is a corporation aggregate, mainly for industry to carry out surveys and research to industry statistics and other work. In 2002, the association of computer game software to implement a classification system, and the industry's software companies to develop products with the review. Software development companies to develop new products for every need to trial, it will be punished by the Association. Therefore, Japan's culture is serious business trade associations, not only actively participate in and abide by guild regulations.

With China's cultural industry and global standards, cultural enterprises and products, "going out" The accelerated pace of cultural industry associations also face, such as international cultural trade deal with copyright disputes, and other new problems. "The government departments at all levels of organization and management associations to promote cultural industries as soon as possible to master the international cultural exchanges in trade rules, such as copyright protection, safeguard measures, technical barriers to trade such as the response and use for cultural enterprises gain more legal rights, This U.S. counterparts by several established practice of the copyright industry association is worth learning. "Levin told reporters growth. Our reporter Yang Haopeng

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