Custom screen TV drama has become increasingly competitive breakthrough in the direction

When the start of the custom clothing, custom era drama quietly come. Viewers turn on the TV, broadcast a total of more than play the situation is about to change, customize the direction of play has become a breakthrough -

Custom era drama has finally come

"Custom" comes from the French couture. With the development of the times, "custom" meaning of the term has gradually been enriched. The so-called custom-drama, is designated a home television production companies shooting film and television work unit, the television production company will provide a script outline, if the outline to be recognized, television production companies will pay a license fee shooting, and then full independence will be broadcast, broadcast and other forms of the first round will play single acquisition.

In recent years, a number of television drama broadcast on a frequent phenomenon, which is due to the consequences of an increasingly competitive television screen caused. The reporter learned that to get ahead in a good drama, the script is still in the prototype of all the stations when the bet gamble, compete with each other to snatch, resulting in more than one broadcast a show broadcast together. The same number of TV broadcast a drama, not only causing serious waste of channel resources, viewers disgusted, and easily lead to vicious competition to grab broadcast. "My head of my regiment," "Country Love" series, "Mammoth death squads", "Red SJ", etc. are all like this. Liu, Jiangsu Satellite TV, Brand Marketing, said: "Good drama is snapped up, many are seen as 'potential stock' of the drama has even 'scenario prototype' stage, when it was the major television stations have begun looting. "In order to safeguard the interests of the audience, but also to the further prosperity of the drama, custom theater came into being.

Reporters in the interview that the 2012 opening of CCTV eight sets of custom-year drama locked play "drama Law." Drama producers, "said a CCTV custom show, the CCTV has not only in terms of capital investment is more important is to clear the show broadcast platform that addresses 'for whom the film' problem, as Cheng Zhifang No worries, confidence will fight the fine play. "

Side of thousand units, customized theater forced out

All along, viewers often see multiple channels are broadcast with a television, especially the popular big drama, often "thousands of Taiwan side." As the pressure of ratings data, local television stations began to use the endless speculation means: delete ads grab premiere, audience prize free gift, and online multi-version ending war of words, and so on.

How to make viewers more choices, do not have to face "aspect of thousand units," the embarrassment, then customize the drama came into being. And there are three to consider, first, to understand the audience want to see what kind of drama, and more choices; Second, TV stations involved in customization, you can buy in the end to understand what kind of television drama, to reduce the production of blindness; first Third, the producers had no worries, grinding out TV will greatly improve the quality of probability. "It's like a person moving house, furniture shop in do not know what style of furniture you want in the case, give you sent a while the custom show, is give you a drawing, you feel good style, that the custom. done to you check where the views can always fine-tuning. "An industry source says.

Custom drama is in the Anglo-American "mainstream"

Reporters learned that, in Britain and other countries, the custom has long been a drama major television networks or the mainstream. Major television stations, networks, or the acquisition of high-quality television production company for TV film, or after investigation to understand the audience's preferences, the investment entrusted to other television production companies shooting. Throughout the process of television production, commercial television networks, production companies and brokers three agencies established close cooperation and work together to complete television production.

The benefits of custom show for television, you can choose a style of drama to have its own broadcast of the brand management is very beneficial. It also reduces the production company investment risk, as determined from the beginning you can put back the cost.

Can create more customized play fine?

Right now, the product has been custom-baked drama, "father", "Chinese Expeditionary Army" are two examples. Quite a lot of people think that custom drama reducing blindness, producers and no worries, a fine drama probability is greatly enhanced. But others are skeptical that the television stations involved in drama production, the entire TV market will lead to lower-quality product.

Custom show how far, need to wait and see. Jiangnan University Film faculty Zhao Yi said: "If you want to become a boutique custom plays, on the broadcast platform, actor resources, professional crew are demanding, but China is still at an initial stage, the merits and demerits, had by time to prove. "

An interview with reporters, a number of industry sources, the TV film mode should not buy, "one size fits all" and can not rush all custom, all options should be coexistence of films, complementary, only right in this market really useful.

Reporters Liu Jie