(Reporters white Wei) July 8, the Ministry of Culture in the animation business forum held in Shanghai, China. Deputy party secretary of the Ministry of Culture, Vice Minister Ou Yangjian attended the meeting. He said that as a department in charge of the animation industry, the lead department, the Ministry of Culture will do the seven areas of work.
Ou Yangjian that the central government starting in 2006, stepped up efforts to support the management of the animation industry. After several years of effort, a group of high-quality, powerful animation companies grow, the stock market has reached a certain scale level, increasing product quality animation, and from production to processing and production-oriented research and development phase to the creation of the main changes, some of the products in the domestic and international markets achieved good results. It can be said that China has entered the ranks of great powers animation.
Ou Yangjian stressed that although the animation industry has made great achievements, but the current shortcomings and problems are also prominent: the rapid development of animation industry, though, but the development level, irrational industrial structure; animation production has been greatly increase, but with competitive quality work, little; animation business has grown in strength, nearly 10,000 animation game companies, but in general is still in the small, scattered, weak state, the real level on the scale, there competitiveness of enterprises are not many; animation education and training, although taken seriously, there is a certain development, but also irrational structure of personnel training, more practical talent shortage, especially the creative, planning, marketing personnel shortage; quick success blindly follow the trend of the phenomenon in the animation industry still exists, the performance of homogeneity, low, vicious competition, industry-wide economic efficiency is not ideal.
Ou Yangjian that the animation industry's healthy development, should be a good grasp of seven elements: animation products must have a deep and rich cultural connotations, have a high degree of social responsibility, there must be a strong continuous innovation, have a number of complex creative team composed of talent, to take the initiative and the combination of high technology, should pay attention to marketing, to establish a true sense of the animation profit model.
As the animation industry department, the lead department, Ou Yangjian said that in future the Ministry of Culture to do the work in seven areas: First, pay close attention to develop, modify, improve, introduced during the year, "five-second animation industry development plan", by extensive planning to make the animation industry from a rational scientific direction; Second, through additional, improved, form a complete, effective animation industry policy system, with a few years down the curing time to ensure the healthy and orderly development of animation industry ; third is to establish a mechanism to guide and inspire, this year will be in a national animation prize, let the animation industry understand the Government to encourage, promote, support for that; Fourth, we must vigorously support a number of key animation business, policy funds to support them, but the number no more, to choose some strength, brand, and good growth enterprises, including private enterprises, private enterprises, encourage them to grow rapidly, encouraging mergers and consolidation, set up on behalf of Chinese animation strength and large-scale animation cartoon image of the company; Fifth, focusing on supporting a number of high-end animation industrial park, the number will not be much, but it must be high-end, first-class, truly industrial incubator function, model features, R & D function of the park, in order to enhance the animation industry as a whole R & D and technical capabilities, the level of information exchange, personnel training, etc.; Sixth, and related sectors, especially education sector, as quickly as possible a number of high-end animation industry professionals to become leaders ; seven is, together with relevant departments to pay close attention to the development of a number of animation industry technical standards, the animation industry's development trend of standardization in some areas to fill gaps in the world to show China's soft power.
Ou Yangjian expressed the hope that the above aspects of the work for the animation industry to create a better external environment, conditions and policies to ensure development. Believe that, after "five-second" period of effort, we would be less regrettable, more proud, to achieve greater results. Hope that in five years, China is not only the world's animation power, and become the world's animation power.
Secretary, Ministry of Culture, cultural industries, Liu Yuzhu, Shanghai Media & Entertainment deputy director Tony Siu Kin attended the meeting, representatives of the nation's leading animation companies, and some provinces of Culture (Bureau) attended the meeting.
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