Fare too hard into the theater people would need a reasonable profit cultural consumption

Cultural consumption: the public do not demand a "luxury"

Should get how much profit cultural performances, and there is no uniform standard, but cultural consumption has become a luxury, culture will also be away from the public

Watching the drama "Open the couple," Xu Yun of the National Theatre from Dongdan small theater out is 21:00. From Wuxi to Beijing for four years, and this is the second drama Xu Yun. "$ 100 fare is not cheap," in the bank, she said, "there is adjacent to a bustling commercial street theater, to see a drama, I feel pretty good."

Studies have shown that when per capita GDP reached 1,000 U.S. dollars, total personal consumption, cultural consumption should be 18% of the total was 1.09 trillion yuan. According to statistics, in 2005 China's per capita GDP reached 1,700 U.S. dollars, while the actual cultural consumption was only 418.6 billion yuan. 2007, "China's Cultural Industry Report," the cultural needs of urban and rural residents less than a quarter of satisfaction.

Free, culture, close to public

Recently, the Beijing Culture Liulichang Commercial Street next to the old Rong Bao Zhai, Rong Bao newly constructed building was held in the Ming and Qing artist album show, free to the public. Lan Ying, Gong Xian Ming and Qing painters, etc., can be seen here. Staff, this exhibition will hold down long-term, Rong Bao Zhai will be its collection of ancient and modern works of art, turns the exhibition, plans for a two or three months.

In January, the Ministry of Culture, Ministry of Finance issued a circular calling for the end of the year, national, provincial art galleries all free and open to the public. Two years ago, in addition to the museum of heritage buildings and sites, cultural relics departments at all levels of centralized management of public museums, memorials, national patriotism education bases, the introduction of free. This year's "two sessions", the central government arrangement in the main items of expenditure shows that "culture, sports and the media" budget expenditures 37.443 billion yuan, up 18.5%, priority will be involved in the rural and grass-roots support for the vital interests of cultural projects to protect the museum, Memorial and other public cultural facilities free of charge.

Not only is the Rong Bao Zhai, China Art Museum, reopened after renovation of the National Museum, also free and open society. The data show that current levels of the museum's audience, a large museum of about 3,000 people daily, mid-museum of about 500-600 people, a small museum about 200 passengers.

Zhejiang Museum is the early introduction of free and open museum curator Chen Hao admitted free to the museum actually had an impact with the test: the number of visitors surge, led directly to visit the decline in the quality; museum and other uncivilized behavior yell increased; audience relics exhibition personal and property safety and potential risks in the rate of increase. But Chen Hao said that these problems can be "free tickets can not help", "free inevitably Management", "free service can not help" measures such as means to control, guidance and prevention.

Fares are too high, difficult people into the theater

Huang Rencong although Fujian province, but to work in Beijing, the love of the theater. His year, Chang'an Grand Theater to go a dozen times, pick the "famed children," the show to see, but 50 yuan each to buy the cheapest ticket. "$ 180 tickets on the first floor final, $ 50 ticket on the second floor last, in fact, no difference." Huang Rencong said: "Everyone knows that the theater to sit front row to listen and to look at, but where the vote takes five or six hundred dollars, my monthly income of 6,000 yuan will often come, then that ticket is too expensive. "Chang ordinary backyard drama performances, are cheap seats can often filled, while the fare of your seat was not empty less.

Also adjacent to Chang'an Avenue, National Theatre theater fare generally is 100 and 180 yuan tranches. Show begins, if the front row of the audience to sit dissatisfaction holding back low-priced tickets of the audience can sit forward. Theater manager Fu Weibo introduction, theater rental units to perform annual show 300 games, the fare from 40-280 yuan range. Fu Weibo, said: "Unless there are government subsidies or commercial sponsorship, or that buy more than ten dollars fare, Chang Zufei are making a show does not even come back." Came here to see a show, said Zhao, a small theater performance a lot cheaper than the big theaters, $ 180 fare is the lowest fare Poly drama.

2009, "Liu Laogen big stage," Beijing theater opened. 8:00 pm every day, two-person show in Northeast will be in the folk art of the theater staged adjacent to the front door, tickets 380-680 yuan. In the west of Tiananmen Square's State Theater, Museums four performances Kun classic fare, the maximum is 240 yuan. Minister of National Grand Theater Wei market, and now the National Theatre, the average annual fare of commercial speech is 375 yuan. And "Liu Laogen big stage," separated by a Guangdong and Guangxi Road, Zhang Yi Yuan Tea House beginning at 7:30 every night speech dialogues. Here twenty-three days in advance booking fares from 30-60 yuan, as well as free tea, if temporary way, you can buy a $ 20 pedestal.

In 2010, Beijing various performances overall average fare is 201 yuan, a slight decrease. However, large venues, the fare is still high, the average fare of 772 yuan over the previous year average fare increase of 21%.

Cultural consumption, yet reasonable profit

In April, reloading opened Xi'an Yisu Society launched luxury suites, 8,000 yuan, a time "price Shaanxi" caused some controversy. The operator said: "The reference to Beijing theater prices, since the crosstalk can be astronomical, astronomical Shaanxi Why can not it?"

Wei-analysis, such as a cost of $ 0.3 million show, and some theaters will have 40% of the estimated attendance, then the price will be high for each seat; if theater attendance that there will be 80%, then each Zhang tickets prices will naturally come down accordingly. Artificially high fares can be sold as long as 30-40%, show side on the basic balance of payments. Cities such as Beijing, a large population base, the fare system so there living space. National Theatre Tickets development, repertoire costs accounted for 70%, 30% gross margin, operating expenses, after removal of the rest is pure profit.

A society's culture, whether the money has nothing to do with business performance. Culture and entertainment establishments, their profits should be controlled within reasonable limits, the source should not just rely on fares. Free and open in the National Museum where you can rent audio devices to explain, with many bookstores and gift shops, there's the tea break. Is there a pot of tea prices over $ 50, coffee is more expensive.

Summer vacation, Forbidden City Concert Hall's annual "Summer Festival" kicked off. Xu Jian, general manager of introduction, the opening and closing, respectively, by the Beijing Symphony Orchestra and the China Philharmonic Orchestra, the fare is only 10-100 yuan, to ensure the attendance of 80% to 90%. Xu Jian, said: "This well-known as the Berlin Philharmonic orchestra, has its own concert hall in Germany, can receive government financial assistance, so the internal performance of the low fares." Waste Management is based on the idea of ​​culture, Central Opera House in May this year launched a "public open day of the annual opera", 13 and 14 days, tens of thousands of spectators in the Beijing Workers Stadium free of charge to enjoy the 19th century Austrian composer Johann Strauss the light Opera "Die Fledermaus."

Reporters Yin Yan Zhao