With the mobile Internet is becoming the mainstream of future development of the Internet, people communicate and access information are undergoing tremendous changes. Among them, the mobile phone film from the introduction to the increasingly popular, are constantly affecting the big screen movie. So, the phone will change the film market the film to change people's viewing habits?
Cell phone movie ended long ago the Shanghai International Film Festival, for the first time officially as a separate appraisal unit, award-winning films receive more than $ 100,000 in prize money, causing people concern. Zhao Tao first mobile phone film festival jury that the mobile phone film is a trend, there will be a very broad market. In fact, the mobile phone film is not a new thing, as early as 2005, there are cell phone movie "Focus on the moment" appears, and is considered the Beginning of the Chinese mobile phone for the film. Just a few years past, when the film industry continue to forecast mobile phone will become another Chinese film to take off, we have not yet welcomed the outbreak of cell phone movie moment.
The core is still the content and creative
The concept for mobile phone movies, whether academic or industry have been inconclusive. The idea that the film refers to mobile phones as the main filming and production tools and can be transmitted through the mobile platform and mobile downloads, watch movies. The more popular theory is: transmitted through the network to pay to watch the video phone call cell phone movie. Zhao Tao in an interview said that in her mobile phone film festival jury to do before the film was that all entries should be taken with a cell phone. Indeed, when she saw the competition films, and found most of the film or standard video. Shanghai Film Festival Executive Deputy Secretary-General Miss Tang Lijun, also said the definition of the concept of mobile film is not limited to recording means, the type and subject matter, but as long as suitable for playing movies on mobile phones can be called the phone movies.
In response, Beijing University of the Arts professor Chen Xuguang that the phone only to change the image of the film carrying media, video content expressed by "broken" oriented, tend to show rich in visual impact, a brief content. He stressed the emerging mobile video carrying the film as a medium of the inevitable need to sketch, with the lyrical mood of the contents of the different feelings of the audience, its characteristics must be short. This is the movie for mobile phones generally accepted view: the film short. The Mobile Film Festival competition film set length of time of 25 minutes, while more than 50 participating films most of the length of 5 and 15 minutes.
In fact, the mobile phone when the film is not long and the expression on the film festival are most concerned about the judges, one from the media, in Shandong Vocational College of young teachers, Wang Meng said in an interview on his cell phone film is most concerned about: How many people will accurately grasp the characteristics of mobile phone movie capture for mobile phone playback work? Chen Xuguang also pointed out possible problems movie phone: mode of transmission because the chance, not fixity, the image will be greatly diluted in the content, quality and taste of the pursuit of arts and culture, so the judge decided to phone the content is still the key to the film is good or bad .
Wang Meng told reporters that she was encouraging students to actively demonstrate their camera phones film, but the premise must be taken and creative content. Director Jia Zhangke has so the microblogging mobile movies Chinese students Comments: narrative structure on the ability to be improved. The film director Tsui Hark judged first and foremost a phone theme is to see that the community focus.
Screening room to expand copyright to be considered
Based on China's vast mobile phone users, mobile media, this film must have its advantages, Chen Xuguang that film led to a cell phone film of all time, with the development of the Internet, 3G mobile phone network outside China will become the theaters Another way to survive the film. And the mobile phone film festival for the Chinese mobile phone video - G-off G held a special film screenings. G G-off shot in the website, write a "never-ending phone cinema," the words, there are video enthusiasts can always upload the video work shot to the G-off G platform, and promised to participate in the wireless issue, make up 20% share of box office revenue.
"Shooting the movie, the required capital is relatively less, which for our students, making the film much lower threshold." Shandong Vocational College of Media R · D · K film studio members of the Liu Fei said, "We hope to have a platform to showcase our work, if you can 'on line', get something in return, we certainly look forward to. "Liu Fei is very concerned about the dynamics of G-off G film, he hopes there will soon be able to work a cell phone film competition .
The show films on the mobile phone space for the expansion of the current Shanghai International Film Festival in a forum, insiders suggested that a large business now in power, those in low-cost production of films in theaters with this "Red Sea" in " tour ", to expand mobile phone as media representatives for the new film," Blue Ocean "market. Undoubtedly, mobile movie theaters may be another player platform not only for the industry to open up a new frontier, but also for the film were added to achieve the desired exit.
On the future development of mobile phones during the movie will encounter copyright issues, Chen Xuguang that this and similar problems in network video. Although China Mobile phone video page, watch some film work required by the mobile phone 2 Yuan / times on-demand viewing, the success of on-demand viewing within 72 hours after repeated free of charge. But more is only relative to watch movies on mobile phones, copyright protection can not be done in accordance with on-demand way. Reporters in the Baidu search page to see the number of mobile phone movie download sites, all of the recent hit TV drama after Gong users upload compressed free download. Visible, mobile film also facing the phenomenon of online video piracy.
Charging mode will challenge the audience viewing habits
Recently, Wang Bin, general manager of China Mobile video based communication with the media operations for the first time revealed some of the data base: the base year in the mobile video revenue of 5 billion yuan, about 50 million subscribers, content providers and video-based sharing ratio of 4:6. This video content including mobile video license People, CCTV and other official content sources, including some friends original video. Bin that, for the G-off original video content for users, charges lies in the scarcity and quality content, and only allow content providers to obtain revenue, will encourage more and better original content there, he hopes to move the G-off video platform can become a platform for their wealth.
For the mobile phone is charged before the film has been controversial in the industry, in the interview, as Wang Meng, Liu Fei and some young mobile phone users are not willing to pay for watching a movie. Liu Fei that online video has a lot to choose from, you can watch directly online; Wang Meng believes that the current phone is not worth paying for the original films look. This industry experts believe that, after all, or part of the concept of the problem. Chinese Internet users are used to eating a free lunch, so I want to pay only slowly, the audience will accept the scope gradually.
For the film before the media that the phone will replace traditional film, Chen Xuguang unlikely that the traditional film and mobile movie viewing experience to bring different people, and mobile phone film again in a long time and content restrictions on movies to give. "Mobile phone to film more suited to play some type of news content, allowing viewers to get an instant feeling." Chen Xuguang said. Insiders pointed out, as when television did not completely replace the movie, the film will always be judged on creative performance, nothing to do with the film form.
The reporter in the Fan
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