22 years ago, Shanghai victory, peace two arts theater has an excellent reputation, "half water half of the flame," released two months when he played consecutive sold-out hot. Two theaters have been easy to master that he had used, and Shanghai, no art of cinema.
Throughout the country, Hong Kong and Beijing as "bc" Taiwan "Taipei cinema spot", as a diversified international metropolis, Shanghai Art Theater's lack of prosperity have to say is the culture of regret.
Our reporter Yang Xinwei
Ideal
Fans call: We love art film
Experts Gangster: non-mainstream should be the mainstream
And Beijing, Hong Kong, Taiwan, three compared to Shanghai's art film audience crowd is not scarce. June, the Shanghai International Film Festival, screening in 709 games, recording on up to 235 full-field games, average attendance 71%. The "Pina", restored version of "Metropolis" this art film is difficult to get a ticket. However, to wait a year to have an art film of the gluttonous, the fans is really asking too much.
Fans Zhaoxiao Cheng told reporters: "Film Festival want to see their favorite movies, but also queue up for tickets, but also Alice classes to see films, too hard, but unfortunately usually do not have these opportunities, the cinema release of the size-fits-commercial large. "
Chris Anderson, "The Long Tail," a book with such a set: the future of business and culture is not the traditional demand curve that represents the "best-selling products," the head, but the piece on behalf of "popular products" are often forgotten tail. "Broadway Cinematheque," founder of the Hong Kong Bill Kong, president of Lok film at the Shanghai International Film Festival, said: "I believe that apart from the mainstream cinema, there are many other different movies. Mainstream audience is important, but equally important non-mainstream. "He said" non-mainstream "movie audiences the number of the last 10 years is gradually increasing. As opposed to the film market, but more and more toward a single direction, the audience often only passive, limited choice, not even optional.
Reality
Problem is the table row of film screenings of "discrimination" art film
Side of the theater audience sigh standing before the table row of film can choose the range is too small; the other side, art-house director of the film do not even own bitter sigh nowhere reflected hasty or under the map. Dong Jie, Xiao Dou starring "Autumn of the white China" is still publicity period piece on the table in row "disappear" for the pursuit of art and the producers insist trouble lead to "bare map" of the "shoulders Butterfly" at the box office tragic.
Directed by Huo Jianqi said: "Art films are generally slow type, if with commercial films to compete, then it is easy to sight. I had directed films such as" That mountain man dog ", etc., in Japan is very popular these days, it is Because Japan has done well in marketing the film in the cinema for a year's time our cinema, at present, still a very simple model. As China's economic development, the mature audience, hopes that China's art of cinema will be built up slowly. "
To "Bi Luo Snow" and other films and award-winning art director Liu Jie, the best art films that the existence of "four legs": film festival, the state support, relevant cultural Fund, art cinema screenings, which is the foreign art films to survive. However, at home, the reality facing the vast majority of art films are "not a leg."
Sources for problem no cinema no policy support
Business, arts and theater has been restricted mainly in the development of Shanghai. "Beijing Why Broadway? Because Bill Kong, Shanghai Film Critics Society also thought before engaging in an artistic film club in Shanghai, but there are no long willing to come up with a cinema hall in the" Transformers 3 "release is still time to put" steel piano, "put" Bi Luo Snow "? If there is a boss willing to stand up and say, we do theater, but also do lose money, the art of cinema there immediately." demon spirit critic Simon said.
Standing in the position of cinema, Wu Crane Shanghai, said: "Cinema is not a charity, not public places, there are operating costs, which requires support at the box office, box office was below par, can not afford the water, electricity, and how can cinema put art film? "In addition to the strong involvement of the large-scale owners, Wu Hu called on countries to grant crane arts movie theater showing some policy support," lower taxes, allowances and subsidies, the ones who enjoy a special theater. "
Business, the industry generally believe that the relative freedom to choose not film, there is not enough good content to support the long-term screening, limiting the development of art cinema. "Shanghai International Film Festival, the film really hot ticket, but that does not mean that if there is art of cinema in Shanghai there, these films will be able to enter the theater for routine screening." Vice president of Shanghai Film Association Ishikawa explained that the Film Festival films is taking the special introduction of channels, can only be shown during the festival, if the commercial release, is illegal, "all foreign films released into theaters need approval by the China Film, the year the amount is limited." Shanghai Wu Crane believes that, if countries are willing to support them, the introduction of "pirates", "Panda", "The 3" to other audiences beyond the introduction of art films open channels, in some theaters for special screenings, film source can be resolved to some extent problem.
Is
Only once the glory? They gave birth to the "Fifth Generation"
Shanghai's art cinema has had an enviable glory. As early as March 1989, Shanghai's victory set up the art of cinema officially become one of the country one of the few art-house cinema; the same month, Shanghai, another art-house cinema - peace art cinema also announced. At that time, many young film director's screening schedule for up to six months, "Fifth Generation directors" who debut work - "Yellow Earth", "One and Eight," and have in Shanghai is caused a great sensation, but also established the first fan base.
Recall the original glory, deputy general manager of Shanghai United Cinema Wu Crane Shanghai, not without regret, said: "At the time the film market is not high art film also has its own living space, but now, back into the mall cinema peace, victory turned into a hotel. "
These seeds just Epiphyllum? Civil site look lucky
Former glory and hard to find, at once became well-known piece of information to show short-Star Shadow Art, Shanghai Art Theatre are quietly germinating seeds. From Beijing's "condemnation network" platform with the star of the show, as Shanghai is now the largest film folk art institutions, but the operating condition is not optimistic.
"Pigeon-holing Network" initiative submitted by the audience want to see the movie orders, once received 40 orders for the audience, "occupying a seat", the site organizers wanted the film to find ways to organize people to the cinema.
Site founder Jiang Zhuo Jieshao, do this purely out of love: "beginning to think this is a very fresh form, fans finally have autonomy, but the specific operation down, only to find their own idealism." Chiang Zhuotan words, their own Well, a year in Shanghai Kuiben intention, "essentially public nature of the site is like the film people did an like to do." If we continue loss forever? Jiang Zhuo also some confusion, "then more people know it will get better."
On the other side, Shanghai Alliance is also working to theaters. Hu said Wu Crane, and theaters have been combined together in Shanghai four well-known theater every Saturday afternoon at the "Art Show", put two games each, each price is $ 20. After the joint planning and the cinema and theater in his house at "52 salon art film", a weekly show art films, but eventually let the matter rest. "Despite several attempts in recent years, the establishment of joint and cinema arts theater, but film is always the source and the funds can not solve two key problems."
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