Zhang Yijun: Digital publishing base construction should be consistent with development of the industry trend

First national digital publishing base meeting

Base construction should meet the development trend of digital publishing industry

(Reporters Ren Xiaoning) July 6, the first national digital publishing base Development Round Table at the 4th China Digital Publishing Fair held. Shanghai Zhangjiang, Tianjin, Chongqing, South, Central, Hangzhou, Xi'an, Guangdong, Jiangsu and nine national digital publishing base together in a head on the national digital publishing base construction and development issues were discussed.

2008 Shanghai Zhangjiang set up the first national digital publishing base, so far, China has built nine digital publishing base. Digital publishing base its inception, the introduction of key enterprises, the implementation of major projects, developing key products, the basic completion of the convergence of digital publishing business functions, and base output value every year. Shanghai Zhangjiang Ji to set up the first three consecutive annual increase of 30% of the value of the end of 2010 output reached hundreds of billion yuan. Recently obtained on June 3 approved the establishment of Press and Publication Administration of Jiangsu Digital publishing base also brings together many resources on the basis of proposed "a base, a number of parks," the overall planning, gathered in Nanjing, Suzhou, Wuxi, Yangzhou 4 to the power to create differentiated digital publishing base. The remaining seven were also digital publishing base in the introduction of enterprise, innovation and progress mode.

Press and Publication Administration Zhang Yijun Technology and Digital Publishing Division at the meeting pointed out that the general framework of China's digital publishing base, the layout has been basically in place, the "five" period, there should be significant progress in digital publishing base, to ensure that our published by the publishing power to a power transition plan completed. He said: "The base is not just economic, it is the bridgehead of digital publishing strategy, our strategic positions."

Although the base construction achieved remarkable results, but in the construction process, is still in "infancy" of the national digital publishing base still having a clear positioning, scattered resources, corporate relocation and other difficulties and problems. Zhang Yijun this proposal to base the development stage of objective and rational knowledge base should be consistent with the development of digital publishing industry trend.

The direction of the base construction, Zhang Yijun recommended by the local Press and Publication Bureau, there is a certain strength of the traditional publishing business to play a leading role in digital publishing, publishing industry in order to fulfill their duties, reflects the publication of the core value system. Meanwhile, the base should be positioned in the process of building a clear, all digital publishing base to fully consider their own territorial resources, its own conditions and characteristics pinpoint their location, the establishment of differentiated digital publishing base. In addition, he also suggested that policies should support digital publishing base, together with the local government to create a policy environment in the management model should bear their respective responsibilities, and to focus on the late development of the base, the base address the digital publishing business migration. Finally, Zhang Yijun also suggested that digital publishing is not for the construction of the base to build a business, but to the entire digital publishing industry bigger and stronger. He believes that the overall development from the current industrial and social expectations of digital publishing demands, promising big industry.